Andre Tan is a successful designer and founder of smart couture

The well-known designer of Ukraine is becoming more and more popular outside of it. Andre Tan argues that the best indicator of the couturier held is the demand for his clothes. With this it is difficult to argue, and it is not necessary. Many call the designer the embodiment of the American dream, after all, starting from scratch, he achieved everything with his own work, gaining recognition and success in the fashion world. He himself is sure that much remains to be done, and does not rest on the laurels of the blossoming glory.

Real name

Many ask this question, because the pseudonym hints at the availability of a more traditional for all option. And indeed, André Tan, whose real name is Andrei Nikolaevich Tishchenko, changed it for a more effective sound and recognition in the fashion world. Invented it was back in 11 years, when the future designer enrolled in the course of cutting and sewing. André - the French version of the name Andrei, Tan - these are the first letters of the surname, name and patronymic.

Biography

The name of the designer has long been a landmark in the Ukrainian fashion industry, and therefore the constant facts of his life and creativity. Born on October 26, 1982 in the town of Kharkiv region. He has a younger sister Marina, whom he cared from childhood and painted dresses for her dolls. Perhaps, it was then that a new designer was born, whom we know now.

Talking about his childhood, André Tan shared his dream of becoming a chief editor and having his own magazine. He painted school notebooks with sketches for his future publication. In 1998, André Tan was enrolled in the Faculty of Modeling at the Kharkov Textile Technical School and, having graduated from it, went to the Kiev University of Technology and Design. At that time he was filming on the New Channel, working as a stylist. Many learned about it after the release of the "Victim of Fashion" program. He also worked as a stylist in the project "Chance" on "Inter". The whole country watched with enthusiasm for his work and successes, for his bright talent and an interesting presentation.

In 2000, the designer registered his trademark and was included in the Guinness Book of Records. The career developed with consistently stable success.

Andre Tan, whose biography is full of many awards and achievements, also studied in Germany (from Hugo Boss) and in England. He won a lot of Grand Prix and prizes. He most remembered how the award itself was presented by Paco Raban himself.

In 2012, the designer married the Ukrainian business lady Aline Kharechko. By this he immediately dispelled a string of rumors about his orientation. The wedding took place in the Maldives, and only relatives and friends knew about it.

Show with André Thane

The designer invariably participates in the Ukrainian Fashion Week. In 1999 was the first show. In the next 10 years he visited a lot of Fashion Weeks in Ukraine and abroad. In 2008 - the host of the ProFashion show. He worked as a stylist on the "New Channel" ("Victim of Fashion") and the channel "Inter" ("Chance"). He is an invited guest of many projects, is shot in episodes of adjacent TV shows related to fashion and style.

Features of the style of the designer

Every creative person is simply obliged to contribute something in the industry in which he works and achieves significant success. Designer Andre Tan invented his own style in the fashion called Smart Couture. He presented it in the autumn-winter collection of 2006/2007. The key aspects of the style are luxury and comfort. It is designed for intellectual youth with its demands and aspirations in the modern world.

Autumn / Winter Collection 2015-2016

Clothing European standards for a beautiful, exquisite woman, the standard of style - this is the definition can be given to the creativity of the designer. The collection "Autumn-Winter 2015/2016" was demonstrated in Lutsk (Ukraine) in Show Basilic. Black, white, blue and dark green colors will be mandatory for the new season. Actual, as never before, are long dresses. Without this thing in the wardrobe you just can not be called a fashionista, as Andre Tan says. Popular prints and drawings: a cage in pastel colors, polka dots, stripes. They will make the silhouette slimmer, already and more attractive. Accessories with fringe occupy leading positions in the ranks of trends. Asymmetric hem, mesh inserts, art and floral prints - these are the accents that the designer placed in his collection, presenting it for the public for the first time.

Andre Tan (photo on the background of the collection below) states that 70's are confidently and aggressively returning to fashion. They just come their authority on the tastes of contemporaries. The designer encourages women not to stay out of the new trends and follow the resurgent trends.

Merry shopping tips from Andre Tan

Among the features of the latest collection and half-joking-semi-serious advice on how to properly do shopping accompanied by men, who voiced the designer from the scene:

• Forget about the "make-up-minute." A woman in the process of shopping should be painted, well-groomed, so that a man could contemplate the beauty while you are engaged in business.
• Forget about the "grandmother's underwear", going on a shopping trip with him. Pick up the sexual accessories, so that, peeping at the locker room or fitting room, he did not feel disappointed by what he saw.
• Constantly thank the man, that he felt important and necessary.
• Feed him! Every hour is a snack. This is the key to a successful pastime. Well-fed man is a generous man.
• No socks and cowards in gratitude for the purchases. Minimum - a USB flash drive as a gift.

The outfits of the designer, combining luxury, comfort, practicality and spectacular presentation, will not be missed by the sight of any fashionista. The ever-growing fame and invariable success of the collections is a hint that things from Andre Tan will soon appear in your wardrobe as well.