Specificity of Market Research On Order

The economy has long been the driving force of any state. Even when this term did not yet exist, humanity was already striving to benefit from the produced goods. The history of the concept of "economy" has roots in ancient Greece, where the philosopher Xenophon first composed two words denoting "housekeeping" and the law.

If you look into the history of civilization, you can divide it into several historical stages, significant for the development of the economy as a science. At first people used the system of banal commodity relations. Barter - the system of exchange of goods in excess, for the necessary goods. Such an approach still exists in many countries living below the poverty line.

The next step in the development of economic knowledge was the emergence of money. Money - an analogue of any product, expressed in a form convenient for all participants of the trade. In times of constant wars, barbaric invasions and the seizure of territories, rare metals, silver and gold, were used in this capacity. It is with the advent of money that it becomes possible to talk about such a structure as a full-fledged market. Subsequently, silver and gold banknotes were replaced by paper, having a designated denomination.

What is the market in fact? This is a kind of commodity-money relations that involve the exchange of goods. In the early twentieth century, there was a need for specialists in the study of various markets. Such specialists are now called marketers, and their activities are "marketing" (from the English "market", "market").

Marketing research is designed to predict the availability of demand for manufactured goods, to calculate its demand in the market and sales volumes. Now a huge number of companies offer similar services. Less and less business owners want to risk entering the market with their offers if their knowledge is not backed up by special research. But, since not everyone can afford to order the necessary knowledge from competent and experienced specialists, many rely on ready-made work in the field of marketing, which does not always have a good effect on results.

In what here there can be an error? A ready marketing research, it would seem, is affordable and offered at a democratic price. But it is made under some kind of average buyer, which can only harm the company-customer. Much better, when consulting firms work directly "in place", relying on data on a particular company.

The general availability of these "universal" works can also do more harm than to bring benefits. It is easy to imagine the consequences if competitors use the same research. But at stake is not even money, but the entire business as a whole: its development, the future and the assets that it already possesses.

Well, the third important factor. The process of actualization can destroy the only attractive difference between the finished research and what is done to order. The cost can be equal in total.

In the dry balance, it turns out that ordering work on market research is much more profitable than using a template type service.

It is also important not to confuse marketing with simple social surveys. Preparation of the expert in economics is conducted in a much more in-depth form. It is not surprising that the specialists of the marketing profile are trained more often in technical universities, and sociologists are trained in the humanities. All specialists working with economic capacities must be able to count, build charts and analyze, unlike humanitarian faculties, where the emphasis is on psychology and communication.