Social Marketing in Modern Business

Among all the companies of the modern commercial sector, those who, apart from profit making, also set socially significant goals are singled out. Such goals include improving the living conditions of orphans, combating the consequences of natural disasters and pollution, creating a healthy and safe lifestyle. In such cases, there is such a thing as social marketing.

The Importance of Social Marketing

The larger the company, the more significant its impact on society. Thus, the scale of tobacco and alcohol companies have an impact on people and instill in them a way of thinking profitable for producers. But there are also those companies that set goals in their activities, the achievement of which really will have a beneficial effect on society. To promote their ideas, companies use social marketing.

Social marketing is the activity of an enterprise that does not bring profit to it and is not directed at selling products, but for implementing projects that are beneficial. For example, you can often see an advertisement that calls for a cessation of smoking, confront alcoholism and domestic violence. Such advertising does not bring profit to the company, but informs people about its social orientation.

The participants

Social marketing companies can conduct both specialized charitable foundations and public organizations, as well as those firms whose main activity is the sale of products or services. The first type of company exists at the expense of sponsors and volunteer activities. They are entirely devoted to combating bad habits, illnesses or social discrimination.

Companies whose social activities are complementary to the main, conduct activities at their own expense. There are several reasons for socially significant events. These include goals related to the reduction of taxes and other charges; Goals, the basis of which is to create an image in the eyes of society; Goals that are associated with a personal interest in changing the better for the world around them.

Ways of holding social companies

Social marketing can be carried out in many ways. The charitable activities of the company can be both publicized and kept secret. Social media marketing involves the use of all interactive means of interaction with the audience. These include television, radio, blogs and websites, social networks. In most cases, social marketing using media is aimed at encouraging the audience to take certain actions.

Another type of social marketing is practical activities. This type of activity is aimed at directly providing assistance to the needy, raising funds for orphanages, hospitals and other socially important institutions.

The role of social marketing in society is very great. It is he who gives hope for a better future, shows that people are still ready for activities that will not bring them profit.