Pyaterochka stores in Moscow: addresses, opening hours, discounts and promotions

The most recognizable and large in terms of turnover of retail brands in Russia is Pyaterochka. This corporation, which began its presence in the retail market in St. Petersburg, is now actively developing in Moscow and in many other Russian cities. Among its main competitive advantages - a low price for the goods, a good level of service, a large-scale geography of placement of outlets. "Pyaterochka" - an attractive employer, as well as a prospective franchisor.

This brand belongs to the holding X5, which owns a number of other largest businesses in the retail sector and has the most experience in mastering markets using different promotion strategies. What are the most remarkable historical facts about Pyaterochka? How can I get acquainted with the contact details of the respective stores, as well as discounts and promotions offered by the company?

General information about the Pyaterochka network

The network of stores Pyaterochka (Moscow, St. Petersburg and other major cities are part of the geography of the presence of this brand) is among the most famous corporations in the retail industry. "Pyaterochka" is represented by more than 7 thousand stores and is the main business of X5 holding, which owns the network. The share of its revenues is about 76% in the respective group of companies.

The assortment of goods that offer Pyaterochka stores in Moscow and other cities has about 4,500 items. The average area of outlets that enter the network is about 394 square meters. Meters. It will be useful to get acquainted with the basic information about holding X5, which owns Pyaterochka.

Holding X5: launching of retail chains and promotion of brands

Holding X5 appeared on the Russian market in 2006. But by that time the Pyaterochka network was already functioning. The first trade brand belonging to the founders of the respective group of companies was Perekrestok.

In 1995, opened the first store of this retail network in Moscow, in 1996 he joined the international organization Food Business Forum.

In 1999, the Pyaterochka network was founded. At the same time, the first store under the appropriate brand was opened in St. Petersburg. By the beginning of 2000, 17 stores of the new trading network operated in the city.

As noted in the press, Pyaterochka has become one of the first brands developing in the discounter format, quite new for the Russian market. The essence of the corresponding business model is to use 3 main competitive advantages:

• The use of an optimized business management infrastructure;
• Establishing sustainable procurement channels;
• Providing high turnover at the level of specific outlets.

This system gives the retailer the opportunity to significantly reduce management costs, as well as reduce the cost of procurement. True, in many cases, the corresponding preference is achieved by reducing the assortment of goods in comparison with a standard grocery store.

The new concept of sales, proposed by the founders of Pyaterochka, has become, above all, competitive with respect to wholesale markets as retail outlets, alternative to more expensive stores and therefore attractive for citizens. In "Pyaterochka" many types of goods in demand - for example, tea and coffee began to be sold even cheaper than in the markets. In general, the business model of the trading network did not imply the use of high margins on goods, which allowed to provide competitive prices.

As corporate managers noted in an interview with the media, Pyaterochka, on the one hand, using Western experience as a discounter, was able to provide a wider range of products than the average foreign discounter. In particular, fresh products were presented widely enough on the shelves. This feature, which is noteworthy, was due to the specifics of consumer behavior of Russians: if the citizens of Western countries are bought in food supermarkets on average 1-2 times a week, Russian buyers - sometimes several times a day.

"Pyaterochka" as a brand, along with the ability to offer products at low prices, became known as a trading network with a fairly high level of service. For this purpose, a special system of personnel selection was introduced in the corporation.

The economic situation in the country also contributed to the successful development of the new brand - in the early 2000s it began to improve, consumer demand became more and more dynamic. At the same time, in the conditions of a rather expensive foreign currency, the dominant position in selling in retail received in many cases domestic goods. This contributed, along with the discount discounter price policy, to the growth of the sales dynamics of the corresponding products and the development of local production in Russia.

In 2001 there were stores "Pyaterochka" in Moscow. In 2003, this brand also began to develop on the principle of franchising - hereinafter in the article we will consider the features of the corresponding partner programs. In 2004, Pyaterochka stores opened in Ukraine and Kazakhstan. In 2005, the brand went to an IPO, opening a listing on the London Stock Exchange.

In 2006, the networks Pyaterochka and Perekrestok were merged into the holding X5. By that time, more than 600 outlets were opened under the respective brands.

In 2007, Pyaterochka stores opened in the Nizhny Novgorod region. The brand began to develop actively in the Russian regions. In 2010, Pyaterochka appeared in the Tambov region, in 2011 - in Karelia, in the Bryansk, Ivanovo, and Smolensk regions. Now the brands of X5 Holding are among the largest in the retail trade of the Russian Federation.

Stores Pyaterochka in Moscow and other Russian cities have gained the highest popularity. At the same time they are interesting not only to buyers: many entrepreneurs are eager to open a business on the franchise model offered by X5. Let's consider its features.

Development of the brand "Pyaterochka": franchising

The founders of the X5 holding develop franchising programs, as we noted above, since 2003. In accordance with modern concepts of brand promotion belonging to this group of companies, an entrepreneur who has signed a franchise contract with X5 gets an opportunity to launch a business with high turnover in a short time. The main advantage of this model of commercial partnership for the owner of the outlet is the use of a well-functioning business management model.

So, the franchise "Pyaterochka" gives the entrepreneur the opportunity:

• Use the help of X5 consultants when starting a business;
• To use the IT-infrastructure of the brand;
• Use proven marketing schemes, advertising promotion;
• To involve the fulfilled logistical schemes;
• Train staff in various positions.

Another important advantage of franchising from X5 is the opportunity to accept the goods for sale. It is also worth noting that the holding does not take royalties from its franchise partners.

In many ways it is thanks to the noted advantages that Pyaterochka stores in Moscow and other Russian cities open so dynamically. An entrepreneur who has the opportunity to develop a business using established schemes, as well as using the infrastructure resources of the largest brand, will only welcome the prospects of interaction with the corporation. And not only him, but, for example, his creditors or co-investors.

One of the noteworthy nuances of the development of the trade network in question is rebranding. Let us study its features.

Development of the trading network Pyaterochka: rebranding

The large-scale rebranding of the Pyaterochka network was implemented in 2013. The task of managers was to update the appearance of stores, assortment, improve the quality of goods sold, as well as maintenance. In the framework of new approaches to the development of the network, franchising points were also opened. The "Pyaterochka" logo was also updated.

The change in the concept of brand development was associated with new trends in the market. Buyers became more demanding of retail chains, they began to expect a better assortment and service. As a result of rebranding, Pyaterochka has more fresh products, and an expanded range of fruits and vegetables. In many regions, the share of locally produced goods in the trade network has increased. Much attention was paid to the expansion of retail space Pyaterochka.

Rebranding, according to experts, was necessary for the company also because of high competition. In the cities of the corporation's presence, other major trading companies actively launched their activities, which are able to offer buyers competitive prices and a good level of service.

Jobs Pyaterochka store in Moscow also needed to make more attractive: both in terms of pay, and in terms of career prospects. The same can be said about other cities where the brand is present. Work in Moscow in Pyaterochka stores can be attractive by being able to settle in a store located relatively close to the employee's home - thanks to the large-scale geography of the corporation's activities. Of course, the requirements for candidates for certain positions in Pyaterochka can be quite high - even from the time of the first stores under this brand, as we noted above, the corporation implements special personnel selection programs.

Apart from rebranding, the trading network in question ensures competitiveness in the market by offering discounts and promotions to buyers for increasing customer loyalty. Let's study their features in more detail.

The brand "Pyaterochka" in the retail market: increasing consumer loyalty

Discounts in Pyaterochka stores in Moscow and other Russian cities, where the brand is present, as well as promotions are offered to buyers on a regular basis.

Among the most noteworthy offers of the corresponding type is an action, in which 0.5% of all purchases on a bank card are returned to customers, if it is issued by Sberbank within the framework of the "Thank you" program. The corresponding amount of a person gets the right to spend in any outlet that has a partnership agreement with Sberbank.

Another noteworthy program for attracting clients from Pyaterochka is a discount of 55 rubles per check. This action was implemented in April 2016. Its essence consisted in the fact that a person, having made a purchase in a Pyaterochka store for the sum of 555 rubles and above, received a special slip to the cashier's check. During subsequent purchases, during the period of validity of the action in question, a person, upon presentation of the slip, received a discount of 55 rubles from 1 check. In this case, however, it was impossible to pay for the purchase only with the help of slips, and discounts from several were not summed. It was also impossible to cash them out. In addition, after presentation of each slip was withdrawn by the cashier.

Promotional products

Of course, traditional events are also held in the Pyaterochka store. Moscow and many other cities of the presence of the brand are characterized by a high level of competition in the retail market, so the trade networks have to constantly compete in terms of offering low-cost buyers. Since it is difficult to constantly keep them below market offers, the companies prefer to allocate a certain percentage of promotional products from the assortment, one that is sold at a discount in a certain period of time. Its value can be tens of percent.

Among the most important factors that can motivate people to visit the store "Pyaterochka" - the shares today. Moscow, despite being considered one of the most solvent markets, is a city in which low prices are the undisputed competitive advantage of any brand present in the retail market. Pyaterochka informs the buyer about the actual promotions for certain goods in various ways - through online catalogs, through the distribution of printed materials in stores or through partner organizations.

Brand "Pyaterochka": opening hours

Convenient for the customer opening hours of the outlet are another important competitive advantage for a modern brand in the retail market. A person planning regular purchases, it is important to know what kind of store is located next to his house "Pyaterochka" mode of operation. Moscow is a city where consumer activity begins quite early and lasts until the very late hours. Therefore it is not surprising that in the capital, Pyaterochka stores work from 8 to 22 hours.

Moskvich, thus, can have time to run for food as before work - if, for example, his working day begins at 9, and after the end of a day's work, in the shop "Pyaterochka" located in a convenient place for him. The mode of operation (in this sense, Moscow is certainly not a unique city) is a significant competitive advantage of the brand that is present in the retail market, but its geography is no less significant factor in attracting buyers' interest in the store. The location of a particular outlet in a number of cases becomes a key argument regarding the appearance of a person's desire to visit a particular store.

Geography of the brand outlets

We will study where the Pyaterochka stores are located in Moscow. Their addresses, we will note, correspond to the most different regions of the Russian capital. So, the opportunity to buy in the "Pyaterochka" is among the residents of the outlying areas of Moscow. For example, there is a point of sale under the brand in question at ul. Biryulyovskaya, 13 K. 1. If we talk about the north of the capital - the store "Pyaterochka" is in Bibirevo, on the street. Muranovskaya, 12. In Strogino, there is a sales outlet within the corresponding network at the address: ul. Tallinn, 26. If we talk about the capital's districts that are located closer to the center, the store Pyaterochka is available, for example, in Begovoye district, at ul. Raskovoy, 14.

Of course, this is only a small part of the shops belonging to the brand. There are shops that are even closer to the center, there are those that are adjacent to the Moscow ring road. Corresponding outlets are available both in business and residential areas of the capital. The products of Muscovites can be bought both directly near the work and not far from home.

The location of Pyaterochka stores is quite convenient both from the point of view of making purchases on the car, and in terms of transport accessibility by metro or, for example, by bus. Thus, it can be said that in the framework of a very large-scale geography, Pyaterochka stores in Moscow are represented. Addresses of these or other outlets can be found more specifically through the website of the corporation or by contacting the company's consultants by phone.

Contacts of Pyaterochka: phones

Where specifically to call? It is noteworthy that they are not represented in such a large range as the addresses of Pyaterochka outlets, phone numbers of stores. Moscow, St. Petersburg or another city can be studied for the location of specific outlets by contacting the company's support line through a single multi-channel and toll-free telephone. The buyer can call Pyaterochka at + 7 800 555 55 05 and ask the questions that are of interest to the consultants. If necessary, his call will be redirected to competent specialists. On the telephone line of the corporation, you can try to find out, for example, where the Pyaterochka stores nearest to the current location of the buyer are located in Moscow, how to get to them by car or using public transport.

It should be noted that the required information can be presented to the person not only in relation to stores in the capital, but also in other Russian cities.

Summary

So, we studied the basic information about one of the most famous corporations of Russian retail trade - the brand Pyaterochka. Opening hours of stores (Moscow, of course, characterized by a longer duration than many other cities), the location of specific retail outlets, especially the passage to them are publicly available on the network, in the catalogs distributed by the store, and if necessary, information can be requested by the buyer on Multichannel phone of the company.

"Pyaterochka", as well as another well-known brand of retail "Perekrestok", is part of the holding company X5. In the retail market, the company develops using different strategies, including franchising. Within the framework of the corresponding direction of the partnership, entrepreneurs have the opportunity to develop business using the consulting and infrastructure resources of the holding.

The brand "Pyaterochka" provides its competitiveness through various programs to attract buyers. Discounts in the store Pyaterochka today in Moscow and other cities of Russia are offered to customers of outlets regularly. Shares - another effective tool for loyalty, are also often held by the company. Information on client acquisition programs is distributed by brand managers in different ways. The buyer can take a printed catalog of the store "Pyaterochka" in Moscow or any other city when buying goods, use online resources, which reflects information on discounts and promotions.

The geography of the presence of the brand is very large. If we talk about Moscow, the stores Pyaterochka can be found in almost any part of the capital.