Popular brands of toothpastes

Today everyone knows that, according to the advice and recommendations of doctors, you need to brush your teeth twice a day. Cleaning of teeth is a procedure that has become habitual for a long time and has become mandatory, because everyone wants beautiful, healthy teeth and gums. A properly selected toothpaste can help in this simple desire. Only how not to get lost in the abundance of products offered? What brands can you trust in your health?

Why do I need to brush my teeth?

The positive effect of using the paste is undeniable. Teeth are an organ that is subjected to strain many times throughout the day. We constantly chew something: have breakfast, have dinner, have supper, have a snack. Teeth need regular cleaning and care.

Pros of cleaning teeth

Pros of using cleaning pastes:

• Clean the teeth from plaque.
• Eliminate the remnants of food from the interdental spaces.
• Strengthen enamel.
• Neutralize the smell from the mouth.
• They allow to maintain dental health for many years.

Disadvantages of many pastes

Despite the help of pastes and their care of oral health, there are components in them that are not as useful as we would like. Studying the brands of toothpastes, it is worth paying attention to their composition, or rather, the presence in it of harmful substances.

Harmful substances in the paste

1. Triclosan is an antibiotic that allows the destruction of the infection and pathogenic microorganisms in the oral cavity. It is used according to the doctor's testimony and mainly in hospitals. The reason for this is its negative impact on the body (liver, kidneys, brain activity).
2. Polyphosphates are substances that allow to normalize the reaction and improve the quality of water. They are often used in the manufacture of detergent powders. Negative effects of polyphosphates affect the occurrence of the inflammatory process and the accumulation of cholesterol in the body.
3. Paraben is a preservative. It is used to extend the shelf life of the product. A large amount in the body can lead to the development of tumors.
4. Fluoride is an element that, on the one hand, is obligatory for dental health, and on the other hand, it can damage health. The use of pastes with fluoride is possible only for medical reasons. Continuous use of them can cause darkening of enamel, as well as the development of diseases.
5. Lauryl sulfate is a substance that promotes the formation of foam during cleaning. Manufacturers add it to most detergents. Its large amount in the body can cause allergies.
6. Propylene glycol is a liquid having the properties of a solvent. It is used in the industry as a brake fluid or antifreeze. The compound accumulates in the body and can cause diseases and the development of an allergic reaction.

Brands of toothpastes. Kinds

All brand toothpastes can be divided into two types:

1. Domestic.
2. Foreign.

Pastes of domestic production

Brands of toothpastes in Russia have more than a dozen names, but there are also leaders among them.

1. The Russian company "Spat Cosmetics" is one of the largest, which was able to earn the trust of customers due to its quality and efficiency. Their toothpaste Splat eventually managed to compete with popular American brands. The popularity of the company is growing rapidly. This is reflected in the level of sales of goods. "Spat Cosmetics" presents a rather wide range of toothpastes. Here you can choose an option for strengthening enamel, toothpaste for sensitive teeth, the manufacturer will help in the fight for gum health. The sale of Splat toothpastes is 13 percent of all purchases of healthy mouth supporters. The brand has gained popularity thanks to its unusual approach to working with customers. So, the company refused advertising, saying that the funds that should have been spent on this article are invested in the components of the toothpaste. Another interesting idea of the manufacturer was the idea of selling unusual flavors and smells of pasta (for example, with the smell of black caviar or red chili pepper). "Spat cosmetics" was able to get the title of the national brand due to the fact that since 2004 every letter of the product was invested in a letter. Thus, the company was able to enter into a dialogue with the buyer, placing it to itself.
2. Listing the well-known brands of toothpastes, you can not forget about the toothpaste ROCS, which is produced by a Russian company. This tool is in great demand among buyers. Pasta is completely safe, and its composition includes a large number of natural ingredients. It does not contain antiseptic additives and hazardous substances. Toothpaste consists of the smallest particles that do not damage the enamel, and nutritional and health-improving components contribute to the treatment and prevention of most diseases of the oral cavity. Thanks to a large range of toothpastes, anyone can choose the suitable option for themselves (baby, whitening, for sensitive teeth, antitobacco, pasta, calcium-saturated and other types).
3. Another well-known company occupying one of the leading positions in the market is Nevskaya Cosmetics. She produces such products as: "Pearl", "Forest", "Mint" and some others. The manufacturer does not overstate the price of the goods, moreover, tries to use natural ingredients in production. This contributes to customer demand. "Nevskaya Cosmetics" occupies 10 percent of the Russian market of toothpastes.
4. Thorn Cosmetics is a Russian company that represents brands of toothpastes in Russia. Toothpastes "Cedar balm", "32 pearls", Belamed are inexpensive species and in their price range are in demand. The company occupies 9 percent of the Russian market of toothpastes.
5. OJSC Concern "Kalina" is a company that produces brands of toothpastes: "Forest Balm", "Fluorodent", "32 norm" and others. Its share in the domestic goods market is 5 percent.
6. JSC "Cosmetic Association Svoboda" is a Russian company engaged in the production of inexpensive brands. She presents such toothpastes as: "Karimed", "Paradontol", "Fluorodent" and others.

Popular brands of toothpastes of foreign origin

The Russian market of funds for cleaning and maintaining oral health has a large number of representatives of foreign countries. Brands of toothpastes, the manufacturer of which is known to everyone, is:

1. GlaxoSmithKline is a British company that has quite popular brands of toothpastes: Aquafresh, Parodontax, Sensodyne and others. Among the company's products are not only preventive, but also therapeutic pastes. For example, Sensodyne, is positioned as an excellent paste for sensitive teeth. The results of its application are noticeable after several applications.
2. Colgate-Palmolive Company is an American manufacturer of cosmetic products. His goods are known to many. Colgate Toothpaste is popular with Russian consumers. The share of the American firm in the Russian market is almost 30 percent.
3. Another largest American company, which occupies a leading place in the ranking of popular overseas toothpastes, is Procter & Gamble. She represents such brands as: Blend-a-Med, Oral-B, Blendax and many others. Most of these products are known for their wide advertising on television and on the pages of fashion magazines. The company's share in the Russian market is at least 10 percent, and this size is constantly growing.
4. Dr. Theiss Naturwaren GmbH is a company whose homeland is Germany. She represents such a product as the famous toothpaste Lacalut. It was this paste that got the title of the best according to the results of the popular vote in Russia. Lacalut is not only a preventative, but also a therapeutic paste. Among a large selection of different types of pastes, each buyer will be able to choose the one suitable for him.
5. Sunstar is a Japanese company known all over the world. Her toothpaste Gum has won a huge number of fans. This is a premium product, so not everyone can buy it.

"Gum": the history of the brand. Toothpaste

In 1923 the American periodontist founded a company, the result of which was the sale of a new toothbrush. At that time, few manufacturers paid attention to the comfort of using the main accessory that supports dental health. They were all rather cumbersome, and it was uncomfortable to use them. John O. Butler was able to create a small brush whose teeth cleaning could please the customer every day.

Despite the fact that many companies tried to repeat the invention of the American periodontist, John O. Butler's company flourished.

A few years later he acquired a patent for the invention of another toothbrush. Its author was a doctor who worked for many years as dean of the medical faculty of the University of Tulane. Charles K. Bass for many years was studying the problems and causes of diseases of teeth and gums. As a result, he was able to find a solution, and the result of his many years of work was the creation of a toothbrush that meets all the requirements of medicine. Her model is still on sale to the company.

Sunstar

In 1988, the Japanese leading company Sunstar acquired an American firm. After that, I began to work on its further development and promotion in the market.

Rating

Brands of toothpastes, whose rating is the highest in the Russian market:

1. ROCS
2. Lacalut.
3. Splat.
4. Sensodyne.
5. Paradontax.
6. Colgate.
7. President.
8. "Asepta."
9. "Almex."
10. Aquafresh.

Product Reviews

Different brands of toothpaste reviews get both positive and negative. Pasta Lacalut collects mostly positive reviews. Buyers are satisfied with its curative effect. Because even its use by the course gives the promised result and relieves the diseases. Sensodyne paste has received many admirers thanks to its ability to quickly remove the sensitivity of teeth and gently clean them.