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Lilia Pustovit - one of the founders of Ukrainian fashion

Clothing from the fashionable brand "Lilia Pustovit" is quality materials combined with modern style, respect for national traditions and comfort.

Silhouettes created by this designer are remembered due to the clarity of the compositions and the clarity of the forms. The clothes made by Lilia are now sold in the most prestigious shops of the world, such as the Dover Street Market in London and Tokyo, 10 Corso Como in Seoul and L'Eclaireur in Paris.

Lilia Poustovit: biography

A woman designer, well-known in Ukraine and far beyond her borders, was born in 1966. The hometown of Lilia Pustovit is Vinnitsa, but since 1983 she lives in Kiev. In 2006, Lilia got married, and in 2013 she gave birth to the first child.

After leaving school and studying at the sewing department of the Kiev Institute of Light Industry, Lilia Pustovit got to the Moldovan sewing enterprise (Bendery), and from there - for an internship in Paris.


1996 brought Lilia The main prize of the Vilnius In Vogue, after which the chairman of the jury of the "Golden Button" (the so-called international festival held in Lithuania), Daniel Ashter invited her to work as a designer of women's clothing (a collection of pret-a-porter) in his Parisian fashion house - Daniel Hechter.

In the same year, Lilia Pustovit took part in the Paris Salon du pret-a-porter feminine, and in 1997 returned to her homeland to begin work. The designer had plans to create his own collection.

The brand NB Poustovit is the result of the joint work of Nota Bene (fabric manufacture company) and designer Lilia Pustovit. This partnership was mutually beneficial: Lilia had the opportunity to work with quality material, and Nota Bene in her person got an active advertiser for her products. During this ten-year cooperation, NB Poustovit products began to appear on Ukrainian Fashion Week.

In 2004, Lilia headed the fashionable Syndicate of Ukraine (later - the Ukrainian Fashion Council), and two years later became the head of the expert council.

Today Lilia Pustovit is in the hundred most influential ladies of Ukraine and among the most successful Ukrainian women engaged in the design of clothing. Her clients are not only Ukrainians, but also women living in the neighborhood (Christina Orbakaite) and distant (Michelle Pfeiffer) from abroad. It is also known that the Ukrainian first lady Marina Poroshenko, going to the inauguration of her husband, chose an outfit from the collection of Poustovit.

In July 2008, Lilia Pustovit was invited to participate in the annual international exhibition of women's clothing CPD: the new collection "Spring-Summer 2009" was presented here for the first time.

In September of the same year, the models of the Ukrainian designer conquered the guests of London Fashion Week and L'Eclaireur Faubourg Saint Honoré, and in April 2009, Lilia visited Russian Fashion Week where, on the occasion of the release of the movie "Taras Bulba", she offered her variants of the theme "Cossacks in the city".

In 2009, Lilia Pustovit, at the invitation of the association of Brazilian designers ABEST, became a participant of the Fashion Week in São Paulo, held from June 17 to June 23.

Style Poustovit

Lily prefers to work with natural high-quality materials of natural colors. The designer's favorite fabrics are silk, wool and cotton. In the creation of models developed by this designer, the best Ukrainian designers of clothes take part.

Lily Pustovit Collection is an original intertwining of romantic antiquity and sophisticated modernity, gentle femininity and sparkle of nickel chains. Since 2006, the designer is working on the creation of clothing at once two lines: NB Poustovit and Poustovit Weekend.

The Poustovit collection "Autumn-Winter 2017/18" at the Ukrainian Fashion Week

A week of Ukrainian fashion, according to the established tradition, began with a fashion show of the Poustovit brand. If her previous show Lilia Pustovit (photo above) devoted to the theme of feminism, then the autumn-winter collection of 2017 was clearly anti-militarist color.

Communicating with journalists, Lilia said that the creation of new images inspired her French women who lived in the post-war era of the last century, who replaced the stern soldiers' uniforms with elegant sensuality and graceful dresses.

The main outfits that distinguish the postwar fashion of the last century - gray, black and brown long fitting dresses, kimono gowns and V-neck blouses - Lilia Pustovit enlivened with artificial bouquets and bright orange laces on massive shoes.

The designer decorated the floral notes of the muted tones and favorite clothes-shirts of Poustovit. In the current season, they have become much longer (cover the calves of the legs to the middle) and supplemented with new, sometimes unexpected attributes: appliqués, sleeves "buff" and leather straps.

Bad weather did not stop admirers of Lilia Pustovit's creativity: among the guests of the show were many representatives of the Ukrainian beau monde.

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