Jewelry factory "Diamant": radiance of success

This, probably, can not be: jewelry for all. That is perfect for everyone! Rings, earrings, pendants, bracelets, designed for any age and any wallet. And even the simplest of the ornaments looks expensive.

Jewelry factory "Diamant", that in the Kostroma region, has long been practicing rapprochement with the buyer - from the very day of its foundation. Innovative and traditional technologies here have taken root under one roof and even have become friends a little, and consumer demand representatives of manufacture study on age categories.

That was a long time ago…

Known throughout the country, and now popular in Switzerland, the plant was born two years after the turning-1991. Nine people (all heirs of the local dynasties of jewelers) agreed on the thought that times are hard, but somehow it is necessary to live, and decided to deal with the familiar business of creating jewelry.

In those days, there was no talk of any jewelry factory - there was a shop. A small modest workshop in which they developed, produced and polished refined precious beauty, adhering to all the canons of jewelry mastery bequeathed by grandfathers and fathers.

Three years later the shop turned into a solid workshop with a staff of 70 employees, and in 2001 the enterprise was already listed on all official papers as a diamond factory "Diamant".

Products that everyone will like

Jewelry factory "Diamant" can be compared with music. Different music for different connoisseurs.

There is a beautiful and strict classics - for big bosses, people of considerable age and anyone who loves laconic products and clarity of style.

There is a vintage. "Sounds", like a gramophone record, warms the soul native and distant, something unforgettable grandmother. Admirers of jewelry "antique" very much appreciate such products, for their experiments with the wardrobe and come up with a lot of images, so as not to part with your favorite rings.

There is a modern lyricism: thin elegant ornaments in the style of a la la carte, almost weightless, made as if from gold threads. But there is also rock: hard and even a few rough (male) products.

And if you drop the lyrics and follow the clear technological characteristics of the product line of the enterprise, the diamond factory "Diamant" always works in accordance with the list:

• Gold and silver rings with precious and semiprecious stones;
• Chain and chain of precious metals;
• Bracelets;
• Clamps for ties ;
• Women's brooches;
• Suspension;
• Earrings;
• Piercing-earrings;
• cutlery.

The average weight of jewelry is 1.3-1.5 grams. The rate of output is 19,500 jewelry daily.

Entering the European market

Kostroma region has long earned the glory of the edge of jewelers. "Doing beautifully" here were able to do even under Tsar Gorokh, so the skill of the local goldsmiths in the blood. Plus ambition, a relentless pursuit of success, working capacity and the use of new technologies. As a result, in 2005, Diamond (Jewelry Factory) became one of the ten most successful Russian enterprises specializing in making jewelery from precious stones and metals.

Evaluating the quality of "noble" products, the western partners came to the conclusion that the enterprise from the Russian outback is quite worthy to occupy a niche of their ideal market, offering products exclusively of the premium class.

For several years Diamant has been a member of the World Jewelery Confederation, it has a chain of stores in European countries and a sales office in Bern.

Sokolov, are you from Diamant?

At the present stage, the products, manufactured by the diamond factory "Diamant", are presented under the Sokolov brand. This is the name of the founder of the plant and the author of the first ornaments.

Under its surname, the owners of the holding produce and sell products exclusively in Europe, as consumers there adhere to a conservative point of view and believe that when selling products under their own surname, the authors do not so much advertise themselves, but focus on personal responsibility for its quality.