Italian brand "Paul & Shark": history, description

Paul & Shark ("Paul & Shark") is a well-known brand of Italian mid-up sportswear with a logo recognizable on the whole planet - a shark. This brand for most women and men is synonymous with easy elegance, freedom and comfort.

History

The history of this brand began almost 100 years ago (1921). Then Giuseppe Daco (Italian) opened near his Milan small textile factory. Then it was called Maglificio Daco. The factory produced blouses, sweaters, sleeveless jackets, gloves, and bath suits.

It is worth noting that the business of Giuseppe Daco has grown very quickly. It flourished before the Second World War, deliveries of all products were carried out to various states: Palestine, Egypt, North America, Morocco, etc. At the same time, for the enterprise, with the onset of the war, a crisis ensued, and then production declined.

Revival

The cases were so bad that there was a real threat of absolute bankruptcy of the company. Revived production helped some Jean Ludovico Dini. The company in 1957 again earned, while it was called Dini & Shark.

By profession, Jean Ludovico was a chemist. In the textile business, he had the smallest knowledge, while he had excellent business connections, this is what helped him in the development of this brand. At the same time, the recognizable and unique logo of the brand "Paul & Shark" (the brand's clothing today, by the way, is no less popular than before the war) with the image of a shark begins to form.

Name

It is interesting that the origin of the brand name is very unusual. Dini discovered the inscription "Paul & Shark" during his sea voyage. It's funny that it was just an inscription on the sail of an eighteenth-century old schooner, while it was able to predetermine the fate of this brand. It so happened that Paul is the name of the son of Jean Ludovico Dini, embraced by the idea of creating this brand even more than his dad. Paul for himself even specially equipped a living room located on the territory of the factory in order to spend as much of his time as possible at work.

The brand Paul & Shark was officially registered in Italy in 1977. At the same time, a rather original method of self-identification was chosen-these are special packing boxes, which are metal tubes, which were then used solely for the transport of alcohol. In addition, the marine theme was traced directly through the dark blue color of all things from the collections of the brand.

Accents

The main emphasis this company makes on the production of waterproof high-quality windbreakers. In addition, it is easy to find "Paul & Shark" suits for sailing, recreation, tourism or diving. In a sweater, shirt, sports suit or jeans the company can not be afraid of weather surprises. In addition, collections of footwear and all kinds of accessories are produced. Men's and women's things have recently been supplemented with a collection for children under 14 years old, and this significantly expanded the target audience of this brand.

Clients

Entering the store "Paul & Shark", you can see that the main clients of the company are women and men 25-55 years old, whose life is full of various events. This person manages to go in for sports, to do business, to receive pleasure from productive leisure and to travel. He prefers to wear practical and light clothes in his spare time. The label "Paul & Shark" demonstrates a reasonable luxury, focuses on quality, modern and classic Italian style. Often, collections for women are supplemented with various glamorous details, among which there are also Swarovski rhinestones. Note also that the series of accessories includes women's and men's bags, shoes, backpacks, neck scarves, scarves, hats, etc.

The shops

This brand is known on the whole planet: today there are about 400 branded stores in 150 countries of the world (in the USA, Italy, Russia, China, France, UAE, Argentina, etc.). In addition, the Paul & Shark brand has an online store where you can buy any of the company's products, be it accessories, shoes or clothes. In addition, it is offered by many of the largest sites selling various fashion items.

Design

Designers of the company "Paul & Shark" create their stunning collections especially for people who are not used to distinguishing between style and comfort. Expanding the range of sportswear allowed the brand to gain recognition worldwide. To date, Paul & Shark produces sportswear, as well as interesting collections in casual style - practical and fine clothes for outdoor activities and everyday wear.

Production

Employees of the company "Paul & Shark" pay close attention to the high quality of materials used and to environmentally friendly production. For this, serious experiments are usually carried out: a test of a water-repellent new Typhoon fabric was made at a 20-meter depth! Therefore, the clothing of this brand allows you to feel independently and comfortably in any weather.

Sea style

It is worth noting that the company's clothing does not divide the maritime style and quality. All brand jackets are made according to the latest technologies from various waterproof fabrics, which retard the ultraviolet and allow air to pass through. The designers of the company pay special attention to the quality of fabrics. This, probably, is the only minus of the clothes of this brand, since it does not wear out at all.

The brand pushes apart the boundaries of marine style shades (red, white and blue) and applies incredible combinations of different colors. You will be interested in the fact that some T-shirts duplicate the colors of paintings by famous artists!