How to open a children's clothing store from scratch? Should I open a children's clothing store?

Retail trade as a variant of own business was and remains extremely popular, therefore every possible trade point appears constantly. Business people try their hand at competing for the buyer, testing in practice different types of trade and group of goods. How to open a children's clothing store from the ground up, is it worth to do this particular group of products and what prospects can this business have? Consider the issue from all sides, this will help determine the choice of range and direction of work.

The specifics of the children's clothing store: why is it profitable?

Even at the decision-making stage, businessmen are interested in a perfectly legitimate question: is it profitable to open an online store for children's clothing, will there really be good sales? If we compare the need to purchase new clothes for children and adults, then it turns out that the speed of goods turnover in the children's category is several times higher. The reason is very simple: the kids actually grow very fast, and buying dresses and pants to grow in our society has long been rejected.

The need of the child in a practical wardrobe, where smartly combined and casual things are combined - all this contributes to the fact that clothing for the child is bought more often than for an adult. Here, of course, it should be understood that this statement can only be considered as an average result. There are families of different prosperity, somewhere the odds can go in favor of one or both parents, and also families without children are not taken into account. However, on average, the situation is exactly that, and the overwhelming majority of parents recognize that children's clothing and footwear are a weighty item of expenditure. That's why businessmen are interested in how to open a children's clothing store from scratch, what kind of profit this can bring and what first of all it is worth paying attention to.

Action plan for the opening of a children's clothing store

When opening any outlet, there is a standard plan of action, tested by many businessmen. So, you decided to open a children's clothing store. Where to begin?

The order of execution of items may vary slightly, but the overall process progress remains unchanged:

• Selection of the area and premises for the shop;
• Analysis of the customer audience;
• Definition of the price category of goods;
• Preliminary formation of assortment;
• Final formation of the budget;
• check in;
• Registration of the store and selection of personnel;
• opening.

Each of these points can be tailored to the specifics of the city or district, but registration is everywhere standard. To do this, you need to apply to the tax office at your place of residence and register as an entrepreneur. Reflecting on how to open a children's clothing store from scratch, first of all you need to take into account the legality of your actions and include in the business plan the costs of appropriate clearance.

You can register documents as a payer of entrepreneurial taxes either independently or by forcing professionals to trouble. Many companies specialize in that they settle formalities as quickly as possible.

Choice of premises and analysis of the area

For the success of your future business, it is worth considering the specifics of the area in which the store is planned to open. If this part of the city already boasts of several similar points, it would be reckless to engage in tough competition, especially if you can pick up other options. In most cases, competition requires substantial financial infusions, forces and time, and they are better spent on business development. Before thinking how to open a children's clothing store from scratch, it would be worthwhile first to understand exactly where it is most needed.

Children are quite a specific category of consumers, with them it is not always convenient to bypass shops, so proximity to customers is an advantage. The absence of a children's store where there are many children is a clear sign of a free niche. However, there is another way to cover virtually all areas of the city, and maybe the country. Trading via the Internet has its own advantages and can be carried out simultaneously with the development of a regular store. Many are wondering how to open an online children's clothing store, what this requires and how this business differs from standard solutions. By and large, such trade is more friendly towards customers and the opportunity to save on renting premises, utility bills and recruiting staff.

How to determine the price category

Expensive or cheap? Children's clothing, like things for adults, can be affordable or cost a lot of money. This should be considered at the stage of reflection on how to open a children's clothing store. The business plan should include an analysis of customer demand, this will allow to forecast the possible profit and development of a commercial enterprise. The profitability of the entire enterprise depends directly on the price of the goods and the purchasing power of the main part of the visitors.

In a residential area inhabited by people of average income, it is unlikely to be appropriate store with luxury clothes from the promoted brands. Such points are better to open in the center of the city or in large shopping centers, because their potential buyers are unlikely to walk. For a sleeping area, middle-price and good quality goods are more suitable to maintain the reputation of the store.

And is it worth to open a children's clothing store on the market, because there are many buyers by default? The market is just the place where it is better to cover the lower price segment, from cheap things to average cost.

Assortment formation

What determines the profit of any retail store? This is best seen in the example of a standard supermarket, where you can buy everything you need from provisions, plus related products. In the same way, it is worth creating an assortment of your future store with children's products. The ideal option is when customers can purchase on the spot everything that is necessary for the child, from underwear to winter jackets, otherwise they will go to competitors.

Is it profitable to open a children's clothing store? If the assortment allows reliably to keep the buyer and encourages him to become a regular customer, then this is clearly beneficial. In retail, one-time buyers are just a pleasant addition, and the main part of the proceeds is made by regular customers, who evaluated your work and made a choice in favor of your company.

One of the best ways to form an assortment is to put yourself in the shoes of a buyer. For this, one should not confine oneself to one's own imagination, but the analysis of the work of other stores also helps. It is worth exploring what specifically lacks other stores, what you can do better, how to satisfy customer demand. Procurement of goods should be based on the research.

Shop decoration

After you have decided on the area in which you will open your store, have found the premises and are almost ready to start working, it is worth paying attention to the design of the premises. In addition to attractive design, there is another important aspect - practicality and foresight. It's no secret that these stores come with children, so you should think about the safety of goods. Restless babies will certainly try to establish their own order on all the shelves to which they can reach. Therefore, it is worthwhile to ensure that the goods on the lower shelves are placed in such a way that there is nothing hitting or very expensive. You can ask, what can break in a clothing store? If you recall the example with supermarkets, then as the accompanying goods can act toys or goods for the care of newborns, and you can break them randomly.

Much easier with the development of design, if you open a children's clothing store for franchise - usually in the package of the contract, the general design of the outlet is specified, since it must correspond to the overall design of the chain store. For example, Chicco stores have design recommendations, and the quality of the goods is confirmed by many buyers.

Staff recruitment

Another important point of success of the store is qualified personnel. Work with children's goods has its own specifics. Sellers should be prepared to give exhaustive information on any type of product, answer many questions. Buyers in such stores are particularly picky, and THEIR can be understood, because we are talking about children. What do you need to open a children's clothing store? On the staff sometimes do not even think, and after all, the seller is able to directly affect the success of the work.

In addition to the ability to advise a buyer and sell the right products to him, sellers must have a high degree of stress resistance, be able to handle other people's children, be able to quickly and effectively quarrel conflicts. At first glance, any person can work as a seller in such a store, but not everything is so simple. Perhaps, it will even be necessary to organize a special training, and this is material investment in personnel.

Internet-shop of children's clothes

Another business option that is often overlooked is to open an online store for children's clothing, from scratch or as a supplement to an existing retail outlet. What do you need for a store on the Internet and how does it differ from the usual form of trading?

In most cases, the advantage of an online store is the lack of the need to rent or buy a room for trading rooms, hire sellers. This is not entirely true, rooms are still needed, although not commercial pavilions, but, rather, storage areas, in which, besides storing goods, it is possible to quickly and efficiently form orders. You can not do without staff either - someone must take orders, conduct consultations online or by phone, complete the ordered goods and deliver them to customers.

At the same time, the premises can be chosen inexpensively, on the outskirts of the city, there is no need to pay impressive amounts for advertising lighting and utilities, and a qualified online consultant is able to reach out to more buyers than one seller in the sales area. And yet, how to open an online store of children's clothing?

In this case, the same order of actions remains the same, which has already been discussed above, but with some amendments. If you do not need to register shopping halls, you will still have to spend money on website design and creating functionality that allows visitors to comfortably place an order directly on the site.

Commissary shop for the sale of children's things

Due to the fact that children are really growing very fast, many parents are faced with a situation when any nice jacket or dress was not worn at all or had time to put on a couple of times. How do I act in this case - throw it away, give it to someone, or try to sell it? It is a pity to throw out, there is no one to give as a gift, and there is no time or talent to sell. A commission store can be considered an excellent outlet, useful both for the seller and for future buyers who can buy almost a new thing at a reduced price.

How to open a commission store for children's clothing and will it make a profit? By and large, the procedure for opening a commission store is no different from any other store, but there are certain advantages here. Taking things for a commission, you do not spend money on the purchase of goods. The initial seller takes care of bringing the children's clothes to the market, bringing them to the store. The profit in this case consists of the extra charge that the store takes for the provision of the sales area and the services of the seller.

You can at the same time combine the types of profit and open a commission department in an ordinary children's clothing store. The rules of receiving the goods at the same time the store owner establishes independently, for example on the commission you can only take things of a certain price category and only in perfect condition.

How to develop a business?

After the solemn opening of the store, harsh everyday life begins, the flow of visitors gradually decreases. This is a natural decline after the excitement, so it is worth considering how to support trade and grow further.

If you are right about the question of where to open a children's clothing store, and there are really a lot of children around, there is a kindergarten and a school, then a steady stream of visitors is provided. It is important to turn visitors into buyers, for this you need to constantly analyze customer demand. Help can be attentive attitude of staff to visitors, because it is the seller who makes the initial survey and provides data on requests that the store could not satisfy.

If the work of the store is duplicated on the Internet, it gives an additional volume of sales and expands the territorial scope of the service. If you consider that the store has its own storage space, the cost of creating an online store will be relatively small.

Promotion of business can help the loyalty program for regular customers - discounts and bonuses are well perceived by consumers. In addition to standard advertising, you can unobtrusively remind customers about yourself. For example, order special questionnaires for clients and send congratulatory messages on the child's birthday, mentioning at the same time about replenishment of the assortment.

At the same time, the assortment should be expanded, because even children's clothes can be added toys, accessories, and impulse demand goods. In the price category, it is better to stick to the chosen policy, if it suits the buyers, but it is good to have an assortment of related category. If you can buy both an expensive item in one store and its more affordable analogue, it can go to business for good.