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How to create your own franchise on a turn-key basis?

Today we often hear about how another successful business project began selling its own franchise. It seems that only this model and you can develop your business. Of course, this is not so.

However, there is something special about launching sales of its franchise. No wonder many companies are really trying to attract partners for the development of their brand and to expand the network of representative offices. About how to create your franchise and why you need to strive for this, we'll talk about this article.

General information

To begin with, we will specify what exactly is meant by the term "franchise" and what benefits the seller and buyer receive from it. So, this category is represented by a business model that involves the transfer of the right to use a well-known brand (and therefore its reputation), technologies, even the experience of a company that sells a franchise to the person acquiring it.

Thus, the concept denotes a special kind of civil-legal relations, which often take place in practice (namely, in economic activities).

Which companies offer the sale?

More often than not, by asking an average person about what examples of successful franchises he knows, in response you can hear: "McDonald's!" This is indeed the most famous company to date, providing an opportunity to work under its own brand. However, not the only one.

In Russia, there is a huge number of small companies that give out the right to open their representation under their brand. What is most interesting, such relationships can arise in any business: restaurants and cafes, car workshops, household services, software development and so on. In fact, the list of areas where the right to work under a false name is assigned is very large: the overwhelming majority of companies with a regional network are attracting partners to accelerate the number of their branches to increase the number of customers loyal to the brand.

How to become a buyer?

A person who wants to acquire the right to open under this or that brand, must take a number of some steps aimed at meeting the requirements (if any). The rigidity of the criteria by which a company selects a buyer depends on its level of income and fame in the market. A larger business exposes a higher lump-sum (initial) fee, and also establishes a higher royalty (a regular fee, expressed in a fixed amount of cash or as a percentage of the income received by the buyer).

Therefore, if you are looking for how to create your franchise, you should orient yourself and set these parameters for your customers. To do this, you need to understand how attractive your business is, how many people will want to acquire the right to work with your brand and how much they will be willing to pay.

Objectives of sale

In search of answers to the question of how to create your franchise, you need to decide which model you want to target. Simply put, ask yourself: why are you selling it? What are you pursuing, what do you want to achieve?

There are two most common goals that you can pursue. The first is to increase the popularity of your brand, expand your business. In this case, it is necessary to establish acceptable franchise prices for potential customers, offer various supporting materials to the partners, perhaps even - to conduct training, trainings and courses. By doing this, you will understand how to create a franchise for your business, focused on long-term prospects and development.

The second way is earnings. Companies that follow it are eager to make money on buyers, setting the highest possible rates for a lump-sum contribution and royalties, while not paying attention to training their partners. This, of course, is a more short-term strategy, since it will hardly lead you far. Very soon it may happen that your partners are closed, or the franchise is simply not bought because of its low attractiveness.

Own example

Another important point for every seller of the right to own brand is an example of the success of his company. You can think of creating a master franchise only if you yourself have reached certain heights in this area and know how this segment of the business is structured. Only by showing by own example what profits the buyer can receive, you can interest him. In any other case, your proposal will be unattractive: who will buy a "fishing rod" from a fisherman who does not know how to fish with it?

Legal component

Do not forget about contracts, obligations and boring legal documentation. By concluding a deal to sell a franchise, you actually share with someone your brand's reputation. To some extent, you put your business at risk by offering this form of cooperation. So be careful.

On how to treat the buyer, we will tell a little further; But if you want to create a franchise yourself on a turnkey basis - contact the lawyers for help with the contract. After all, having a ready business, you can already sell the right to use his name. It is enough to find a buyer and agree with him about how much he will pay you and how he should conduct his activities under your trademark (if any).

If the person who bought from you these rights, admits a violation of the terms of the contract, the latter should provide for a mechanism for applying sanctions to such a buyer. Do not spare money for legal advice about this. Believe: in which case, protecting the reputation of your company will cost more.

Customer Verification

If you want to create a franchise on a turn-key basis, do not forget about the criteria for selecting your partner-buyers. Check what the person did, how successful he was before, does he have the necessary business qualities, knowledge and skills? Does he have enough resources to enter this business?

All this is necessary, firstly, to select a reliable person who can be entrusted with the right to work with your brand; And secondly, so you can select a partner who will earn on your behalf and, at the same time, share your earnings with you. In addition, it will represent your business in other regions, so be careful with it. Conduct the maximum number of checks, including - after you start working together. If you want to know how to create a franchise yourself, it is important to take care of the quality of the customer's work.

Partner search

We already noted that in order to think about selling a franchise, you need to have your own operating business. In addition, it must be successful and prosperous - so that the buyer can see what results he can achieve. In addition, if you want to create a turnkey franchise in Tyumen (or any other city), you need advertising. Who will become the entrepreneur who will conclude a partnership agreement with you? Who will pay to work with your brand?

There are several options. You can participate in various franchise shows that are held among business representatives regularly. Having learned how to create your franchise, you can submit an application there and offer your business.

You can also indicate on your sales outlets the information that the right to work with your brand is being sold. Thus, everyone can contact the contact details you provided and find out what they need to do to get started. Finally, information about your business can be submitted to special catalogs on the Internet.

In fact, nothing complicated in how to create your own franchise, no. It is much more difficult to start a business that will be profitable for distribution in this way. And, of course, after this it is not easy to find partners who want to invest in your project and work with you.

In general, the step to develop your franchise is very bold and at the same time promising. I wish you success!

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