Business plan for a pizzeria from A to Z. How to open a pizzeria

Every day for many of us, the issue of opening one's own business becomes more urgent. The country is constantly shaken by economic crises, constantly have to worry about whether the bosses will announce tomorrow at work about the next next reduction. While having your own, albeit small business, you do not have to worry about the day to come. However, many niches are already occupied at the moment, the competition on the market is such that it is not worth it to stick to one or another business. Nevertheless, there are still such segments in which you can try to win your place under the Russian sun. So, let's say, even despite the competition, a very good solution may be the opening of a pizzeria. A business plan, competent, with all the calculations and the situation in the market, will help the newcomer in this business to stay afloat at first, and after, perhaps, completely win this swim. This is exactly what will be discussed in our review.

So, how to open a pizzeria? The business plan, presented below as an example, will help you to create your own document and evaluate your strength.

Justification of the choice

Some may have a completely legitimate question: "Why, in fact, is it proposed to consider the business plan for a pizzeria?" Yes, because pizza does not happen much! And even if a similar institution will operate in a neighboring district, yours will not remain without clients in any case. Pizza is loved by everyone! In addition, there are several formats of establishments of such a plan, so that a beginning entrepreneur to find something suitable for himself is much easier. For example, when developing a business plan for a pizzeria for a small city, the most reasonable thing to do is to choose a profile mini-establishment. After all, those in the province, unlike megacities, as a rule, there is not in every city. And if, say, you do not have a fairly large amount to open a large cafe, then it makes sense to consider a business plan for a small pizzeria delivering home. Yes, the income in this case will be much lower, but this is just the beginning. If things go well, then, who knows, maybe soon enough, and the moment when you need a business plan for a larger pizzeria.

A few words about the document itself

Regardless of whether a business plan is being developed - whether a pizzeria is being opened, a restaurant or another catering establishment - this document should consist of several sections that are mandatory for consideration. It must certainly take into account some of the basic elements, as well as detailing each step and calculations.

If we take the pizzeria business plan that we are considering, the example of its composition will look something like this. The first step is to study in detail the very business idea of opening a given enterprise, as well as analyze the situation on the market. Then comes the question of registering a business. Here you need to think about what kind of activity and payment of taxes is the most reasonable to choose. After this, you must choose the format of the institution, and then calculate the cost of the lease. To the latter was minimal, you need to competently approach the choice of premises. After this, it is worthwhile to focus on the issue of recruitment. Here, depending on the scale of the conceived, you need to think about its size, wages, calculate the cost of the form, etc. Next is a list of equipment and the rationale for the need to purchase one or another of its kind. Then the plan for the advertising campaign is detailed , and the last item will be the calculation of profits. Crown your creation must conclusions about the profitability of the venture. Or about its complete futility.

Of course, today, without any problems, you can buy, if not find a free ready-made business plan for a pizzeria. However, not a single sample, albeit well-written, document can be compared with the one that will be made taking into account the specific place where the case is planned to be opened, as well as small nuances known only to the future entrepreneur himself.

Next, we will look at the types of formats offering pizza restaurants, and also give a brief business plan for the pizzeria (with calculations) for each of them.

Restaurant or cafe

It is hardly worthwhile to wave a restaurant to a beginner entrepreneur, but you can try to open a cafe, if you have the right amount on the account. This option when opening your own pizzeria is considered the most expensive, nevertheless it is also the most profitable. When developing a business plan for the Pizzeria café, first of all it is necessary to take into account that most of all you will have to spend money on renting a room. The cost, depending on the location of the institution and the city in which it is located, can vary from 100 to 300 thousand rubles. On salary, staff will need to spend 20-30 thousand for each employee. And you should have quite a lot of them - cooks, waiters, supporters, since the format of the cafe assumes the presence in the menu of not only pizza, but also other assortment, up to alcoholic beverages. To purchase equipment will take at least 200 000. Plus a PR campaign, which, in the most modest scenario, will pull thousands to twenty. Plus, the registration of documents, repair of premises and other expenses. In total, the opening of such a business will need at least $ 100,000. Profitability of the business will be about 350 thousand per month, it will pay off after about a year.

Mini-pizzeria: business plan

This institution operates on the principle of fast food. This is either a small mini-cafe, or even just a rented site in a shopping center. The costs in this case will be much less, as both the rent will be lower, and the employees do not have to hire a lot. How much will have to spend at the initial stage, will help to understand the competently drawn up business plan. A pizzeria, a takeaway offering its products, is an option that will help you further reduce costs. That is, in this case, you can confine yourself to a small section in the trading room with just a couple of tables and a sales counter, offering you to eat your product especially hungry without leaving the cash register, while the rest can take it with you. In principle, you can not save, and combine the two options, adding to the hall a few more tables, and the menu - salads, snacks, coffee and beer. With regard to costs, the rental costs will be from 30 to 100 thousand rubles, for equipment - from 120 thousand, salary for the staff - within 30 thousand. In a month it is possible to earn about one hundred thousand, and to recoup the spent - in a year and a half.

Pizza delivery: business plan

"Pizzeria with delivery!" - this is how loudly advertise their alleged institution of entrepreneurs. In fact, there is no pizzeria as such. In the presence of permits and observance of sanitary rules, this pizza can be cooked in its own kitchen, spending money only on a more powerful electric oven, food, advertising and gasoline. However, with such a statement of the question, you will not earn much. But with a competent approach, such a pizzeria carrying out delivery is considered the most budgetary and at the same time quite profitable business. However, in order for it to be so, you still need to rent a room, albeit small, which will cost about ten thousand rubles, buy equipment at a minimum, thousands for a hundred, hire a few cooks and couriers. In general, at the opening, you can keep within 10-15 thousand y. E. And earn at the same time about 70 000 rubles. Return can be done in two years.

This is how the business plan of the pizzeria of each format looks approximately. Further on, in more detail, we touch upon issues related to the execution of documents, renting premises, purchasing equipment, and searching for personnel. After all, they are an integral part of any literate business plan.

Documentation

To open any business and successfully and without problems to work it is possible only in the event that on hands there is a full package of allowing documents. Their entire list must certainly contain your business plan for the pizzeria.

First of all, you need to formalize your activities. So, it can be both an individual enterprise, and a joint-stock company with its own charter. At first, it is better to stop your choice for IP, in this case, and with taxes will be easier to understand, and less responsibility. Still need to have a patent for trading activities and a license for retail trade, as well as the sale (if any) of alcoholic beverages. You will need to get permission from Rospotrebnadzor to place a pizzeria in a rented room. Plus the conclusion from the SES, for which you will additionally need to provide honey. The book of future staff, the lease of premises, the sv-o of state registration. Also it will be necessary to have a permit from the fire protection authorities.

Perhaps in the area where you are going to work, you will need some more papers, but you can learn more about this in the local authorities.

The room

The question of renting a room needs to be approached very carefully. First, it should be taken into account such a point: depending on the type of pizzeria its area should be at least 50-250 "squares". Secondly, it must meet certain requirements of the SES. Do not settle in the basement, have connected and functioning communications, be divided into zones for the hall, utility room, kitchen. In principle, the last condition can be met by repairing yourself. However, in any case you will need a cosmetic update, so the last condition can be used when selecting a suitable area and omit it.

Also, the location is important, as both the amount of rent and the influx of customers depend on this. In the center, of course, have to pay more than in the bedroom area. But here, of course, not everything is so unambiguous. If you are developing a pizzeria business plan for a small city, then consider the issue of its location on the outskirts - it means immediately putting a cross on your company. Establishment of such a plan in a small settlement should be where most of the people. And the inhabitants of the province flock, as a rule, to the center. It's another matter if you open your business in a metropolis. Here is the reason to turn your eyes to new buildings. And especially on the outskirts. Residents of new homes in such places are not spoiled by the presence of a large number of shops. And many so want to have a bite, and sometimes a snack, without doing any extra gestures like trips to the nearest supermarket. So your institution will just in time. In addition, in new buildings, the first floors of the buildings are allocated for commercial real estate, and the rent there is quite low. So to pick up for yourself something suitable does not work.

Equipment

The most costly part of a business plan. You can, of course, reduce costs and purchase remanufactured devices, ovens and refrigerators or have already been in use, nevertheless, if possible, it is still desirable to buy everything new. First of all, you need to get refrigerators, and for each type of product separate. Fish and meat should not be stored in one unit. A special pizza oven is also required . It will not be superfluous and dough kneading, it does not hurt to have a flour sifter. We will have to buy a few more tables, also specially designed for making pizza, plus various furniture for the hall, dishes and other small things. It will also be necessary to take into account the cost of the form for employees.

Staff

As for this issue, the main thing here is for the waiters to be schooled, and the chef to be the boss, in the full sense of the word from the point of view of culinary art in general and literate pizza cooking in particular. In general, the candidatures of neighbors, students, temporarily unemployed and other similar workers are not recommended. Employ only qualified personnel with appropriate education.

Advertising

To propiarit his institution, you need to use all available methods for this. Own website, advertising on radio, television, in newspapers, on poles, in the end. There is a possibility - arrange pointers-tips that will lead visitors to the doors of your pizzeria, hire students to distribute leaflets. And do not be greedy. Spend all kinds of actions, arrange free children's holidays, because the children of pizza love no less than adults. If not more. Over time, grateful customers will bring with them new visitors - the effect of word of mouth will work.

Conclusion

So, what conclusions allows us to make the above business plan for a pizzeria? Forecast for this type of activity, it can be said, is quite favorable. With a competent approach, a properly drawn up business plan and the availability of a certain amount of money, you can create a completely viable enterprise. Yes, of course, the competition in the market is quite high, but this does not mean that some can trade pizza, and others will not succeed. At first you can try your hand at organizing a small pizzeria delivering to the house, then expand and open a mini-cafe, and after that, even swing at the restaurant. The main thing is to believe in one's own strengths and to have an initial capital. And it will be necessary at the start - depending on the chosen format of the pizzeria - from fifteen to two hundred thousand dollars.