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How to distribute leaflets effectively?

Today in large cities at the peak hour near the metro you can observe several people who are trying to distribute leaflets with this or that information. Often they have data from a firm that is nearby and wants to call customers to themselves, using such a simple way. It must be said that advertising specialists consider this means of promotion to be quite powerful and in demand. Otherwise, during the Persian Gulf War, the Americans would not have thrown Iraqi positions with leaflets with the corresponding information in the number of 29,000,000 from a special aircraft, or they would not have been used for election campaigns of any level. Therefore, if you want to find out what the work is called to distribute leaflets in peacetime, then we inform that this activity is proudly called "promoter". You can also find such a name as "flyer", and the process itself is sometimes referred to as "leaflet".

Distributing flyers is not an easy task, if only because some of the promotions are held on the street, where you can freeze, get wet or burn in the sun, depending on the season. Professional advertising agencies usually supply their promoters with corporate clothes, which, like a well-groomed appearance, a smile, competent speech, contribute to the creation of a positive image. About the umbrella, warm shoes and other attributes for working in the fresh air you need to take care of yourself.

Large companies select for themselves employees of a certain age, appearance, education and often invite them to work on different projects for decent money. For them, master classes are taught, teaching lessons, which allows you to distribute leaflets as effectively as possible, since such an employee can not only stick a piece of paper into the hand of a passer-by, but also answer questions about the products being presented.
If you are hired by a non-professional agency, and such attributes are not available, then try to match them as closely as possible. For successful work you need to know how to distribute flyers. You just need to look neat, behave affably, culturally, learn at least a little about the products that you will advertise. Perhaps, with this approach to working and attracting an appropriate number of clients, you can move up the career ladder and get a recommendation to larger firms.

For those companies that practice such advertising, you need to remember that handing out flyers is to form an opinion on your firm. Here it is worth paying attention to the selection of information (it must be truthful and understandable), the quality of the paper medium and, of course, those who will represent the firm on the street or within the walls of the shopping center. Experts note the need to create a trusting atmosphere when communicating promoters with people, as this causes positive emotions. Also, companies should pay attention to the availability of permits and compliance with certain subtleties of legislation. In order not to damage your reputation, it is better to turn to professionals, that is, to advertising agencies.

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