Giorgio Armani: biography, photos and the history of the brand

The history is created by people unusual. These are legendary people, extraordinary, hardworking and purposeful. This is Giorgio Armani, whose brand is recognized as one of the most successful in the world. Under this name are produced a wide variety of goods, which are in great demand. And although the cost of products, in particular the aroma "Aqua di Gio" by Giorgio Armani is not low, the army of admirers from the great couturier only increases year by year. After all, this is not just a necessary product for man , it is a symbol of luxury and impeccable quality, this is what emphasizes the high status of a person and demonstrates his excellent taste.

Giorgio Armani: Biography and the Star Trek

In the nineties of the last century, the brainchild of the designer was considered the most profitable fashion house in Italy. The annual turnover of the company was not less than eight hundred and fifty million US dollars. But what was the way to success, overcome by Giorgio Armani? A man with this name was born in 1934 in the town of Piacenza, in a rather poor family. Housing conditions were very poor, and material difficulties were very common in their lives. At first he wanted to connect his life with medicine, because the profession of the doctor promised respect and a good income. But then he took the documents from the University of Milan, because even before the second year the young man could not get used to the sight of blood, and there was no question of making an autopsy. Then there was the army, which taught him to be hardy and disciplined. Prior to the release of the debut collection in 1974, he tried many professions and gained experience in many firms. But from the first days of its existence the enterprise of Giorgio Armani attracted the attention of the demanding public. And getting acquainted with the right people, acquired during the search for yourself and your own place under the sun, contributed to success.

Innovations of the great couturier

Prior to the creation of Giorgio Armani "Aqua di Gio", the brilliant master presented many innovative ideas to the world. For example, it occurred to him to change the cut of a classic costume, combine different fabrics, textures and things that were considered unconventional, to dress men in colored clothes of soft cut. With his light hand, mods around the world began to wear jeans or leather trousers with a tweed jacket. He also introduced the young generation to high fashion , creating a budget category collection.

Features of the style from Giorgio Armani

An interesting fact is that up to forty years the maestro was considered a loser. Having changed many jobs, he ventured to start his own business. As it turned out, absolutely not in vain. First, the designer created a collection for men, and then, inspired by success, he developed a line for women. He paid particular attention to the classics, which remains out of time trends. But nevertheless it is worth noting that even classic things performed by Armani correspond to changes in the society. The products of the great Italian are always a novelty with a certain zest to which it is impossible to resist.

Long before Giorgio Armani's collection "Aqua di Gio" appeared, the designer developed the basic postulates of his concept. All his work demonstrated practicality, keeping an elegant appearance. Its products are quality things with carefully thought out design, made of expensive fabrics. Keen on his work, Armani refuses to follow the established norms and tendencies, but, on the contrary, tries to create them. No one will doubt that he does it and it turns out very well.

Products from Armani

Almost five thousand people work at the production facilities of the thirteen factories. The legendary fashion house today produces a lot of things. These are amazing clothes and very stylish shoes that Hollywood style icons like Penelope Cruz, Leonardo DiCaprio, Julia Roberts, Tom Cruise, Robert de Niro adore. And under this brand you can buy watches, haberdashery, jewelry, glasses, goods for sports and at home. And yet - a delicious perfume that drives everyone crazy.

Female aromas from the maestro

All perfumes by Giorgio Armani, Aqua di Gio, among others, are produced by L'Oreal in accordance with the contract. And if the outfits from the legendary designer help to turn into a star even to the most ordinary girl, it is the fragrance that gives the image perfection.

Acqua di Gio - this is a true masterpiece from the maestro, which is recognized as one of their most successful. A fresh flower-oceanic train is simultaneously sensual and calm. Opening the bottle with the most valuable liquid inside, you will feel the base notes of sandalwood and musk, complemented with a bouquet of roses, hyacinths, jasmine, lilies, and also the aroma of ripe and juicy pears and melons. These are women's perfumes by Giorgio Armani, whose price starts from three thousand rubles for a 50 ml bottle.

Perfume for men

But not only the beautiful sex can enjoy the divine perfume from the true classic of fashion. The fashion house in 1996 created a paired aroma and for the stronger sex - Armani Acqua Di Gio Man. Like the female version of perfume, this creation is considered the most popular in the world, a real bestseller. And he has no analogues to this day. It is a fascinating aroma, woven from the hot sun, cool wind, colorful dawn, passionate night and sea breeze. An amazing bouquet creates the initial notes - invigorating and temperamental citrus (orange, mandarin, lime and lemon), tart bergamot, charming jasmine. The heart of perfume captivates spicy coriander, sensual hyacinth, salty freshness of sea water, burning nutmeg. They are mixed with notes of peach, violets, roses, freesia and cyclamen. The final chords are oak moss and cedar, patchouli and ambergris, noble white musk.

How not to buy a fake?

Charming ladies perfume is needed in the same way as evening dress, because they create around the body a certain aura of mystery and femininity. Men also can not do without fragrances that emphasize their status and true inner peace. Aromas from Armani line Di Gio are suitable for everyday use and for special occasions, but they are also appropriate in the office.

Needless to say, such a bestseller is constantly suffering from unscrupulous entrepreneurs who want to make money on a well-known designer's name. Not to buy a fake, you can focus on the price, as a rule, it will cost less than the original. But it is better to pay attention to a special way of protecting the original: products: each item has its own number, which becomes visible in the ultraviolet light. A careful selection of the store will help reduce the risk of buying counterfeit goods. Expensive goods are unlikely to be sold in small kiosks or in a market where there are many different replicas, most likely it can be found in specialized boutiques.

Instead of an afterword

The genius couturier has recently been harassed by journalists about the successor. And that, he is already middle-aged, although he is full of strength, he has no family and children. For a long time he was credited with a relationship with Sergio Galeotti, a friend and partner who had been with him for twenty long years, and then died. Of relatives, Aramani has only a niece who works for his company. But Giorgio just laughs in response, as long as he is not going to retire. Work is his life, and if he stops working, everything will become meaningless. Such is he, the greatest contemporary designer, the founder of the Armani Fashion House.