Essa - beer with an amazing character

Not so long ago a new product appeared in the trading network - Essa. Beer with such an unusual name caused a lot of controversy among fans of a foamy drink.

A gift for Russian women

The Kaluga company "SAB Miller RUS" decided to please the country's women with a new brand of its products. The REDD'S beer they recently offered has already sparked a wave of discussion. A variety of opinions were expressed, but the product still found its consumer. An unusual drink marked the beginning of a new subcategory, and now it is replenished with a new instance called Essa. The beer turned out to be quite interesting. With its predecessor, it combines the composition: drinking water, hops, barley malt, molasses, malic acid and flavorings. The drink is made by lower fermentation, which speaks a lot about its quality and flavor properties. This golden drink has a habitual bitterness and pronounced fruit flavor with notes of grapefruit and pineapple. This alone indicates a clear focus of the product. It is clear that Essa is a beer created specifically for women. But even they, oddly enough, do not have a common opinion on this matter.

Product promotion

Specialists of the company try to attract buyers' attention to the new product as much as possible. Television commercials of advertising character and all kinds of actions force to acquire the products of even the most disinterested customers. This is the secret. After all, the first random purchase in the future can become a good habit. Quite often that's exactly what happens. People go to the store and buy Essa. Beer initially causes dual sensations. On the one hand, it is actually a product of hops and malt. And on the other - an unusual sparkling fruit mixture. The effect is precisely the combination of these two completely different sides. But in this case, as in everything else, the golden mean must be observed. This means that the aroma of fruit should in no case drown out the taste of the beer itself. Here, many buyers disagree. In addition, it must be taken into account that women are very capricious creatures. That is why the developers paid special attention to the design of the bottle, and they succeeded in this.

Striking fortress

Somehow it does not turn to call "female" Essa beer. Degrees in it are much higher than in the usual penne drink for men. It is unclear what the technology was used to develop such a recipe. After all, ordinary beer contains from 3 to 6 volume percent of alcohol, and in "Essa" they even more (6.2%). Somehow too much for the weaker sex. But, judging by the advertising, this product is designed for evening time. Probably, from here and the raised fortress. In addition, it is always better for a woman to have strong beer than a weak vodka. A light pineapple taste with a touch of grapefruit can soften the bitterness of alcohol a little and give the drink a romantic character. In fact, it is more like a strong cocktail. But not all women love such mixtures. Some believe that the taste of the drink should directly correspond to its name. And if the label says "beer", then the contents of the bottle somehow already needless to say. But there are also such consumers, who like the unusual mixture. It is on them that the efforts of the company's technologists are directed.

How much is a novelty?

Manufacturers planned to sell new products throughout Russia and friendly CIS countries. On the eve of the planned date, billboards appeared on the streets of the cities , and booklets with detailed descriptions of the goods were distributed at outlets . The management of the company made every effort to ensure that the people learned all about Essa beer. The price should also pleasantly surprise the buyer. Although this product belongs to the premium class in the price segment, but its cost was somewhere in the middle among the rest of the product range. For example, trading companies in Moscow and St. Petersburg offer to buy Essa beer at 55.5 rubles per bottle (or jar) with a capacity of 0.5 liters. This, of course, is more expensive than the "Bavaria" (41.9 rubles per unit) or "Old Miller" (42.5 rubles for the same half-liter). But even with the naked eye you can see that it is much cheaper than such recognized leaders as "Carlsberg" (72.5 rubles per 1 piece) or "Gold Mine Beer" (89.9 rubles per bottle).

Beverage for weaker sex

Many people had to taste the unusual, truly feminine Essa beer. This is how it was positioned. Developers of the new brand took this into account even in the name itself. After all, in the translation from the Italian word essa sounds like "she". This drink harmoniously combines everything that a woman can like: tenderness and extravagance, classics and unpredictability. Analysts, designers and technologists made every effort to ensure that the product met the most unexpected demands of modern women. Beer was quickly appreciated by both professionals and ordinary ordinary buyers. It became popular at all possible fashion parties, and in 2010 even received silver in the "Brand of the Year" nomination. Such a reward from a competent jury is better than any words capable of conveying the opinion of the majority. Supporters of "ladies' beer" create even in social networks special groups, where they exchange opinions and attract to their side more and more fans of extravagant product.

Opponents' opinions

But there are also those who do not believe that Essa is beer. How many degrees is usually in a light pen product? Somewhere from 3-5, no more. Grades with a high alcohol content already refer to strong enough drinks. This is sometimes even confirmed in the name itself. What can be said about beer, in which alcohol is 6.2 percent? Is it for women? But here experts can argue for a long time. The decisive word still remains for the weak sex itself. It is up to them to decide the fate of the drink. You can look at this problem from different points of view. Opponents of the popular novelty are trying to prove that "Essa" can be more attributed to a fortified compote or cocktail than to ordinary beer. But the technology of preparation of the drink still allows you to consider it exactly as indicated on the label. And degrees here at anything. Do not women like cognac or whiskey? Who decided that the fortress is important only for men? The second half of humanity also has the right to its opinion and taste preferences. And if they like to muffle hop bitterness with grapefruit or pineapple, then this is their choice.