Clothes Stone Island: who wears?

Manufacturers of clothing in the twentieth century were in great competition. Therefore, they tried to make their brand extraordinary. For the title of the best fought many representatives of both European brands and American. Landmark was for people under 35 years who could understand and appreciate the unusual design ideas and would not spare money to buy brand-name gizmos.

Stone Island - clothing that blew up the world and became the most purchased among those who do not want to look like everyone else, and is not afraid to go beyond the generally accepted format. The concept of the brand - a person must be recognizable. It manifests itself in every detail. It's not enough just to create a unique thing, you need to create an image. And the developers of this clothing really managed to do it. Those who wear Stone Island, you can immediately recognize in the crowd.

Born at the end of the war

The founder of this exclusive brand is the organization CP Company, led by Massimo Osti.

This remarkable man was born in Bologna at the most difficult time for Italy, at the end of 1944, when the country was occupied by the fascists. But, despite all the difficulties, he was attracted to the beauty from the very childhood and knew that he had no other choice but to become a designer .

Massimo's full career began in 1971, when he set himself the goal of creating a clothing company. The dream came true pretty soon, thanks to people who also sought to make a revolution in the fashion industry.

But at the initial stage of the work his firm Chery Chester Company was engaged in the embodiment of not a designer's ideas, but the production of ordinary T-shirts with prints made to order.

Massimo, of course, did not like it, and in 1982 he changed the company name to CP Company and created his own clothing line Stone Island.

Dream come true

Initially, Massimo did not want to see in his brand of excessive pathos and extravagance. He laid the foundation for military style and clothing for middle-class workers.

All the hardships of factory production and the embodiment of the idea lay, of course, on him. He became one of those designers who did not hesitate to be present at the production of the product and even took part in it directly.

Although Massimo did not doubt the success of his brand, but he was constantly thinking about who can wear Stone Island. The answer did not take long to wait - after the first release of the collection in London, the brand became popular with football fans who prefer free clothes.

The combination of quality and originality

The materials used in the production of things Stone Island, had a very high quality and solved many tasks. For example, Massimo used water-repellent material - rubber - for the collection of jackets Stone Island. Who wears such clothes, he knows that it is very practical and extremely necessary in everyday life.

Also, the designer's discovery was the invention of non-standard, but functional things. So, for example, the first series of MilleMigla jackets from Stone Island was released with stitched lenses in the hood and on the wrist of the left hand, so that the one who wears the watch did not have to raise the sleeve to watch the time. These ideas were only the beginning of the coup from Massimo Osti.

People-chameleons

Clothing Stone Island has more and more functional solutions with each collection released. Designer creativity was boundless.

The ICEjacket series is another revolutionary breakthrough in the fashion industry. Things from this collection changed their color depending on the temperature of the environment. This bribed a large part of the youth audience, which wanted to transform and stand out from the crowd.

Business card

The Stone Island brand, of course, has its own logo. It is located (if it's about outer clothing) on the left sleeve (or on the shoulder) in the form of a piece of cloth on which is embroidered a chevron with the emblem of the company, which is a prototype of the compass as a symbol of constant movement and road.

After years, this brand became popular not only among football players and football fans. Now you can meet people in jackets from Massimo in virtually any European country.

The main criterion when buying this clothing is quality and practicality. The price is quite acceptable. This brand is for those who can not afford to pay for a worthy and durable thing an amount of 50 dollars or more.

Stone Island (photo of things in the article) will not leave indifferent those who aspire to show their individuality through simplicity and brevity.

Line for the fair sex

Since the very foundation of the company, the brand has been considered purely masculine. Never in him was the ease and style that the average ladies prefer.

In the collection of Stone Island women's clothes all the same entered, but at the same time it retained the masculine features. For example, the style in the same jackets remained the same, but the color variety allowed the fair sex to stand out with brighter elements.

Also, in addition to the outerwear elements, the designer of the company came up with what could be dressed for her, and released a series of sweaters that would warm in inclement weather. They are great for both women and men due to their variety in styles and colors.

The departure of the revolutionary

In 1994 there were significant changes. Clothing Stone Island (who wears this brand, he knows about this) has changed dramatically. The reason for this was that Massimo Osti, without much hesitation, left his offspring without publicly explaining the reason for his departure.

Since that moment, the creative "engine" of the project was Carlo Rivetti. Of course, after the departure of the founder, the subsequent collections no longer had a dose of the eccentricity that Massimo presented.

Therefore, in the following years the firm was wrenched only at the expense of its name and the abandoned "recipes" produced by Stone Island. Who is wearing things of this brand to date, he leaves positive comments about her. But those who found the brand at Massimo, say a significant difference.

In 2010, the company was sold to renowned designer Enzo Fusco. Carlo Rivetti explained this by saying that the brand lacks significant changes and the revolution that Massimo created. According to him, Enzo and his team will make a huge breakthrough, similar to the one that once made a great designer, and the long-term resources of production of Stone Island will help them in this.

Massimo himself did not live, unfortunately, until our days. He died in the sixtieth year of his life from cancer. But we can say with confidence that his great contribution to the fashion industry will never be forgotten, things created by talented hands are still popular and even used in cinematography.

Raging ideas and a bet on quality led Massimo to a huge success. He managed to outshine a lot of European manufacturers with his Stone Island brand. Whoever wears these magnificent creations, he leaves to himself a part of the designer's soul, which is forever immortalized in the world history of fashion.