Beer "Shihan" - the history of appearance, the range of products and other interesting information

Beer is a favorite drink in many countries of the world. It is for the mug of this low-alcoholic alcohol with bitterness of hop and a delicious shade of malt that you can relax after a hard working day or sit in a pleasant company of the best friends. And how many incredibly tasty snacks for beer! Squids, wings, cheese balls and sticks, chips, crackers, smoked and dried fish, nuts and much more!

To date, there is simply an incredible amount of varieties and brands of such a drink. In this article we suggest that you familiarize yourself with the Bashkir beer producer - the brewery "Shikhan", a subsidiary of the company "United Heineken Brewery". We will tell the story of his appearance, consider the assortment of produced beer and learn a lot of interesting about this brand.

History of the brewery

The name for the foamy drink was chosen not by chance, in honor of the four single-city mountains of the Bashkir Preduralye - Yuraktau, Kushtau, Shakhtau, Toratau, united by the common name "Shihany". Sterlitamak, Salavat, Ishimbay - the city, near which there are stone formations, representing the remains of the barrier reef, formed millions of years ago.

Sterlitamak became a city in 1956, which the Council of Ministers of the Bashkir ASSR chose to build a brewery. In those years the enterprise was called "Sterlitamak beer-non-alcoholic plant". The capacity of the brewery even then was 150 million liters of foam per year.

In addition to standard varieties, such as "Zhigulevskoe", "Rizhskoye" and "Moskovskoe", the factory produced its own brand beer - "Sterlitamakskoe", "Salt pier", "Gray Urals" and "Shihan". Already in 2004, the combine became part of the Dutch company LLC "United Brewery Heineken." Today, "Shihan" is the largest branch of the brewing industry in Bashkortostan.

Range of products

The company "Shihan" to date produces several varieties of beer :

• "Shihan is light."
• "Sheehan is strong."
• "Sheehan is dark."
• "Shihan alive."
• The Gray Urals.

Along with its corporate varieties, the plant produces several types of corporate brands: "PIT", "Hunting", "Three Bears" and "Bochkarev", as well as three types of kvass, lemonade and mineral water.

Expansion of the range

More recently, Heineken has decided to expand the assortment of beer by producing a new variety of "Shikhan buckwheat". In June of last year, for the first time, a beverage, cooked with the use of buckwheat, was introduced for sale. It is a light camp with a fortress of 4.5 degrees and a density of no more than 11 percent. A special difference of this beer is a bright amber color, a characteristic taste of buckwheat and a light bitterness.

According to the plant's director Georgy Gubeladze, the introduction of new types of foam drink is something that will definitely help to strengthen the company's position among competitors in the market. Since recently, consumers increasingly choose in favor of products produced within our country, the decision to release the buckwheat beer "Shihan" was quite easy and fast. Why buckwheat? Because the Russian Federation is the largest producer of buckwheat groats and a consumer.

Updating the design of beer

Since the appearance of the label of beer, produced since 1986, is already considerably outdated, it ceased to be perceived as interesting and informative, beer producers "Shikhan" decided to change its design. Trust the creation of a modern label decided to Soldis. In the process of working on a new "face" of a bottle with a foamy drink, it was decided to tie the pride of Bashkiria - Mount Shihany to the name of the brand . The branding agency succeeded in fulfilling all the tasks set and achieving an attractive, easily readable and memorable label.

Festival "Day of the Shihan brewery"

June 18, 2016 was an incredible celebration of the birthday of the plant "Shihan". Sterlitamak with its inhabitants and guests of the city are already accustomed to this annual holiday, so they gladly joined the show held right on the territory of the enterprise. Russian singer Stas Kostyushkin and cheerleaders of the hockey team "Salavat Yulaev" presented the audience with a real charge of positive and magnificent mood. Leader of the event was traditionally a merry-showman Azamat Muratov.

In addition to the main entertainment program, games for streetball and air hockey were available for guests. Yes, and hungry at the festival was rather difficult, because the organizers took care to shower the guests with a shish kebab, plov and pastry. Even fans of fast food had a place to go for a walk.

From the very beginning of the event to its full completion, the entire territory was under the strict supervision of the protection. Therefore, every guest felt safe.

Beer Reviews

Based on numerous reviews, we can conclude that the beer produced at this plant is quite tasty, but does not have a so-called "zest". Thanks to the purest water and high-quality raw materials, the product is maximally natural, without adding any extraneous chemistry.

Beer "Shihan light" - one of the most popular in the line of production of the brewery. Quite an easy, medium- density beer with a 4.4% strength. The taste is characterized by light wine tones.

Beer "Gray-haired Urals" has a rich straw color. Unfortunately, the rich taste and rich aroma of the drink is no different. Quite dense beer with a short aftertaste and a slight bitterness of hops. The strength of beer reaches 6%, which allows you to call it the strongest in the entire line.