Asos: reviews and recommendations

To date, one of the most famous online stores of clothing, accessories and cosmetics is "Asos". Feedback from those who have already used its services are mostly positive: convenient navigation, a wide range of products, permanent promotions and discounts, favorable terms of delivery, a return system - all consumers appreciate it. On the official site there are many sections: men's and women's clothing, shoes, accessories, care products, bags, jewelry. According to experts, in general, there are about 50 thousand items from famous manufacturers, including under its own brand "Asos". Reviews are collected in a special section. The distribution center of the company is located in the city of Barnsley (Great Britain) - hence the goods are sent all over the world. In addition, the store has localized sites in the US, Germany, England, Spain, France and Australia. All collections consist of three parts: basic things, trend models and products "with character", bold and unusual.

The target audience

What customers are targeting Asos? The testimonies show that the target audience is based on girls and boys aged 20 and over, active Internet users who understand brands and the latest fashion trends.

Brand phenomenon

According to market experts, it can be compared with the history of such brands as Apple or Starbucks. Initially, the Asos concept sounded as follows: "As Seen On Screen". It's not hard to guess that the company planned to sell clothes, like celebrities. However, in the future the assortment expanded: today, "Asos" ( consumer reviews confirm this) has turned into a real giant, embracing all brands: from the most democratic to the premium class. Over 13 years of work, the store has consistently created its American, German and French versions. Recently it became known that in the near future the brand will enter the Chinese market. In the future, all products will be stored there.

Lines of clothing

What are the designer miracles that "Asos" can boast of? Clothing, reviews about which are left most often, is divided into a dozen lines. The most popular among young girls is Revive - dresses for parties and other special occasions. Here you can see sequins, rhinestones, loops, laces, prints. Connoisseurs of the Japanese avant-garde prefer the line White, executed in the spirit of minimalism. In the section Black you can find creations of invited designers, and Reclaimed Vintage is a real treasure for lovers of antiquity - here are presented vintage items recycled in the modern manner. There are also clothes in the ethnic style here - look for it in the Africa section. By the way, it is sewn by hand, and not somewhere, but in Kenya itself, from recyclable materials.

Footwear

Footwear "Asos" (reviews about it are diverse) is also presented in a wide range: ballet shoes and shoes, sandals and sandals, boots and ankle boots, boots and sneakers. If you want, you can get dressed and shod from head to foot, adding a wardrobe bag and other accessories.