Adware: what is it? Types of adware advertising and options for dealing with them

Every year advertising in computer programs is becoming more popular. For its definition, a separate term was invented - "adware". What it is?

In fact, this is a special software that is installed directly on the user's computer and displays advertisements.

There are online and offline adware programs. What does it mean?

Adware advertising in terms of developers

First, let's try to figure out why software developers implement advertisements in their products , and how it happens.

Features of online-adware

In this case, advertising is constantly pumped from an external Internet source. According to the principle of operation, such programs are somewhat similar to ordinary banners on websites. Given that the demonstration of advertising is possible only if there is an Internet connection, this scheme is used, as a rule, on those programs that are oriented to work on the network.

Services for the implementation of adware in regular programs offer specialized advertising networks (for example, Soft.Tbn.Ru). From the organizers, programmers participating in the network receive a special component of SoftTBN.dll, and then integrate it into their programs.

When these programs are launched by users, banners are pumped from the central database and displayed in the interface. If there is no internet connection, those banners that were accumulated by the program earlier are displayed.

But will such an adware program be effective? After all, firstly, the presence of banners in the program almost always irritates users. Secondly, embedding modules for advertising increases the number of errors in the code of the program. In fact, the image of the program suffers, and people begin to look for alternative options, enriching the competitors of the developers.

Features of offline-adware

In turn, offline-adware programs do not appeal to external sources for advertising. The entire set of banners is initially present in the code of the program and does not change during the entire period of its use. Access to the Internet occurs only when the user clicks on the ad.

Behavior offline-adware is completely under the control of developers, which significantly reduces the number of errors in operation. In addition, programmers can control which ads are displayed in the interface of the program - as a rule, they are of interest to users of the program and do not carry malicious information. Hacking the code for such programs is much more difficult.

The only drawback for developers, perhaps, is the limited number of banners. However, developers compensate this shortcoming by regularly releasing new versions of the program.

If you are faced with an adware virus ...

Tired of advertising, popping up in useful and useful programs that you use?

How to remove adware virus ? The information described above shows that adware adware is not a separate malicious program, but a component of other software. That is, most modern antiviruses believe that this is the necessary file for the normal program.

That's why there are special utilities designed to remove adware. What are these programs? The most popular and effective products at the moment are:

• Ad-Adware;
• Spybot - Search & Destroy;
• Spyware Terminator;
• AVZ;
• A-squared Free.

These programs automatically detect and delete the files responsible for advertising. At the same time, the program's functionality itself does not suffer - you continue to use it, but do not see annoying banners.

In general, like any other advertisement, adware has its own advantages. What does it mean? Typically, advertising is targeted - that is, users are shown only those ads that can really interest them. So, before deleting adware files, look at the ad again: perhaps you will find exactly what you need?