What is a merch? Merch Group 30 Seconds To Mars

Any occupation, which is fond of a large number of people, creates a special world around you. A specific style of thinking and clothing is being formed. This phenomenon refers to politics, sport, music. Particular attention is attracted by representatives of rock music. In their way of life, representatives of this direction differ from standard thinking, behavior, appearance. What is a merch? What does he have to do with rock music, you can learn from the article.

The meaning and history of the concept

Among fans of rock music, the notion of "merch" is well known. It is not familiar to ordinary people, because it is an abbreviated version of a foreign word.

What is a merch? The word has English origins. This is an abbreviation for the term "merchandise", which translates as "souvenir products". In other words, merch is a commodity.

The history of development is connected with the United States of America. It was there that the direction of souvenir production related to the activity of musical groups originated.

Merch in the field of foreign rock music

What is a measure in music? First of all, these are garments, as well as various attributes attributed to musical collectives. Abroad such a trend appeared even in the time of the hippies, that is, in the late sixties of the last century.

Enterprising businessmen in the United States of America realized that by selling paraphernalia with the symbols of popular rock bands, you can make good money. They developed and launched into the masses whole production lines from the Beatles and other musical groups. Businessmen did not lose money and began to make a profit.

Nowadays in America there is a concept of official merchandise, that is, attributes from rock bands. Most often these are T-shirts, baseball caps, hoodies, badges and stuff.

The Soviet merchant

The specificity of life in the Soviet Union did not allow to penetrate culture from the West into the masses. However, it did happen. In the late eighties of the last century, due to the course of Mikhail Gorbachev and the fall of the so-called Iron Curtain, a wave of foreign culture swept the country. Its main part was rock music.

What is the merch, at concerts to Soviet people it was not clear. Attributes of favorite musical groups, as a rule, were made by fans independently. This was due to the lack of a developed industry in this direction. At concerts it was impossible to get high-quality goods with the symbolics of rock bands.

Most often people were forced to do their own applications for T-shirts (thermo-stickers), supplementing their image with hand-created stripes, scarves, wristbands. A little later the market was filled with products of questionable quality, which was supplied from China or Turkey.

Merch rock bands

For many rock bands, the distribution of souvenirs simultaneously addresses two important tasks. First, the fans, using in everyday life products with the symbols of their beloved band, will attract new music connoisseurs. Secondly, the income from the sale of goods allows you to increase the profit that can be allowed to create a new album. Hardly fans will resist the purchase of a souvenir with the image of their idols, being at their concert.

When it became clear what a merch is, it remains to be decided how to buy it. In this case we are talking about quality products. There are a number of official suppliers around the world. In addition, official goods can be purchased at specialized stores or directly at concerts of rock bands.

Why is it important to buy official products?

What is a merch group? This is not just a commodity. First of all, this is the corporate style of the team. Most modern groups use it as an additional income and self-promotion.

Official products can not be cheap, since companies from the United States of America are involved in its production. The result of their work is not just a t-shirt with a sticker. The product has a special style that musicians choose on their own. Very often, to create products with the image of their team, famous brands are invited.

Acquiring an official measure, one can be sure of the quality of the material, and also the fact that musicians of the rock band were allowed to create it. Although the last point can and be challenged.

Products from 30 Seconds To Mars

An example of a rock band that uses its paraphernalia is "Thirty seconds to Mars". This American collective has been performing alternative rock since 1998.

What is Merch 30 Seconds To Mars? First of all, these are products with the image of the team itself, as well as the logos of the group. These include T-shirts, sweatshirts and other clothing, as well as smaller souvenirs.

Main logos:

• Phoenix, over which the Latin name of the collective is written in Latin, and from the bottom - a statement in Latin, meaning "Strive upward".
• Trinity, consisting of three skulls and three arrows.
• Triad.