What is a fair. Its differences from the usual market

In the broad sense, the meaning of the word "fair" is a form of trade. Since ancient times, merchants drove their goods to the safest place for trade. There, where trade duties and fees were the least. Periodic congresses of merchants with their goods for wholesale sale in Europe are known since the tenth century. So there were and are world-famous fairs in Krakow, Vienna, Lyon, Bristol, Magdeburg, Cologne, Frankfurt am Main, Gale, Leipzig and other cities. What is a fair for Russia? This is not just a way of organizing trade, it's a tradition, it's a story, it's a holiday.

The purpose of the

At first glance, the purpose of the fair is the same as the trade market. To see the differences, you need to estimate the scale. The service area of the market is local. The coverage areas of the fair are extensive. This may not be one city or region, but regions, federations, an international zone. Depending on the status of participants and organizers, the goals of the fairs are different. This includes expanding trade, improving pricing policy, promoting and distributing goods, getting acquainted with their activities and achievements of as many participants as possible and ensuring the further effectiveness of their entrepreneurial work. What is a fair? It is also very convenient, and most importantly, a promising way to establish multilateral communication links, conclude long-term contracts between solid participants and entire countries. All the goals of its participants are subordinated to one global goal of the whole fair. Starting with short-term and ending with long-term.

Frequency of

Trade in wholesale markets is carried out almost daily with the display of any product range that is available from the seller and on the basis of open trade with the buyer. Fairs are organized periodically. They can be seasonal. For example, if this is a fashion fair for the sale of outerwear, it is logical that the fur fair of fur coats is held in the winter. Fairs of agricultural food products are held closer to the autumn on certain dates or once or twice a year. For example, honey fairs are organized after the collection of honey in late June and early August. It is important that the goods at the fair should have an increased consumer interest in the buyer. But for production of production purpose, trade shows are held sometimes with an interval of up to five years. The goods on them may not be available in full sales. But the exhibit (the working sample) and the catalog with the full description, with the technical and operational data should be presented. What is the fair of services can be estimated from the list of these services in the presentation of the fair. Such fairs are organized mainly in the form of stands and expositions of exhibiting companies.

Sales volumes

In the wholesale market, it is possible to trade in a single commodity or small quantities of goods and services that immediately reach the buyer as a result of an oral transaction with the seller. At trade fairs, sales contracts are generally concluded for purchase and sale contracts for the wholesale supply of goods or services. The owner of this lot of the goods for some time formally can not change. Rules, norms and requirements for trade in markets are regulated by special authorities of the area where the market is located. To understand what a fair is and to assess its scope and volumes, it is important to note that for the conduct of trade at the fair special rules for traders and buyers are being developed. To resolve disputes, special bodies are created and normative and legal acts are adopted.

Human factor

For any fair, the human factor is important . From the work of the organizers of the exhibition, representatives of exhibitors, trained staff depends on whether the goal of the fair, the quality of its performance will be achieved. This is a kind of advertising, which attracts visitors, potential future participants of the fair. The results of the last fair are the foundation of the future.

Branch and specialized

In addition to the named classifications, the fairs are functional and specialized, universal and specialized. A typical trade fair is a fur trade fair. For Russia this is not a new phenomenon. Mechanics and products from them, Russia has sold since ancient times. On the modern fur market the enterprise "Novotorzhskaya Yarmarka" is a renewal of traditions. Starting with the name, which laid the common Slavic name of the market - bargaining. The word "new" - emphasizes the modernity of the fair and methods of trade. Here, enterprises from all over Russia represent modern models of sheepskin coats and fur coats made of mink fur, beaver, scribble, raccoon, sheepskin, nutria. The exhibition always organizes shows of the latest developments. And this, as you know, is the easiest and least expensive way to assess consumer demand, find investors and launch a new product in production. There is a fair in Moscow, St. Petersburg and other major cities of Russia in the most convenient and modern commercial buildings. The fair is always amazing with a huge assortment. Because it directly and exclusively works with many fur enterprises of Russia and the world. And not everyone is able to cooperate with the Novotorzhskaya Fair, meet the requirements for quality products. Employees of the company monitor all technological processes of each enterprise, whose products they represent at the fair. The specialists of the company's technical control check each product for compliance with GOSTs of Russia and the requirements of the technical regulations adopted in the Customs Union. The Novotorzhskaya Fair has strong positions. Being its partner is prestigious, because the main goal of the creators and leaders of the exhibition is: "A happy buyer in a new fur coat." For a huge army of fans of products from natural fur is a holiday, which is prepared and waiting with impatience.