The slogan is a mirror of society

In our rapidly changing world, the most important is timely information, which allows us to draw conclusions and perform certain actions. But how not to "drown" in a huge amount of information? Some help can be provided by those people who own information. Between them there is competition, forcing to resort to various methods of attracting attention. For example, to invent original capacious slogans.

What is a slogan?

Let us turn to the interpretation and description of the concept.

A slogan is a short appeal (no more than 2-3 phrases), which expresses a certain idea or demand of a certain group of individuals or an individual. Often they are also called slogans.

With a literal translation, the slogan is an "identification scream". Phrase-appeals can be made either verbally or in writing.

Such appeals are used in politics, religion, advertising, commerce, economics and so on. Due to its brevity and rhythm, slogans are easily and permanently remembered.

Historical examples of using slogans

Every epoch or some bright event in the history of the country gives rise to its own slogans. What times, such and appeals.

Let us turn to the history of Russia.

"Element of slogans" literally captured society in the post-revolutionary period. The main cry of 1917 - "All power - to the Soviets." During the stagnation and reign of Brezhnev , a new slogan appears. This phrase is about a party that is "the mind, honor and conscience of our era."

"Proletarians of all countries, unite", "Learn, learn and learn again", "For Motherland, for Stalin", "Keep money in a savings bank", "Fly by Aeroflot planes" - well-known phrases.

Corporate slogans

Now the slogans are mainly used in business, in advertising of goods or services, in elections.

Each company, especially large and numerous, has its mission. A vivid slogan is an expression of the desired picture of the future, the company's strategy, which its owners adhere to.

Business - collective work, the game of the whole team. Therefore, to convey the necessary information to the staff, slogans will help create a fighting spirit.

From time to time, due to changes in the firm or enterprise, the mission also changes, which means the main slogan.

In addition to the main, the company may have one or more additional mottos.

Corporate slogans are designed to stimulate the work of everyone in the team, increase their loyalty to leadership and its decisions. Corporate phrases can also change. It is possible to hold various actions, for example, the slogan of the year.

Advertising slogans

Any business requires the growth and promotion of goods and services. It helps in this advertising with the use of capacious phrases. For example, the company KAMAZ slogan "Tanks are not afraid of dirt," Avtoradio - "For those who are on the road," one of the cellular operators - Beeline - his recognizable phrase "Live on the bright side!"

Such slogans are able to hook a potential consumer and encourage him to contact the company. Their primary goal is to sell. We can say that the buyer is gently attacked. Successful advertising slogans carry insane energy and form the first impression.

Modern "elective" political slogans

In our time, voter sympathies in many ways are trying to attract with the help of short phrases expressing the main values of society: peace, happiness, stability, wealth, development, progress, civil rights and so on. The list is wide enough. This is all associated with the candidate, or rather, with the fact that he will be able to give people the benefits they need.

Here are examples of some pre-election slogans of different candidates and blocs: "We take care of the family - we think about Russia", "The working person should not be poor", "Party of Real Affairs", "First salary, and then rent", "Pensions to world standards" .