Strategic planning in management.

The concept of "planning" consists of the definition of goals, as well as all the ways to achieve them. Abroad, the planning of the activities of any enterprise takes place in such areas as finance, sales, purchases and production. It takes place in four stages. First, common goals are being developed. The second stage defines detailed, specific goals for a relatively short, specified period of time, for example, 2 years or 5 years. The third stage determines the ways and all possible ways to achieve these goals. The fourth stage is the control over the process of achieving all the goals set, and this is done by comparing the planned indicators and the actual ones.

Strategic planning in management will be effective only if its principles are observed. Currently, the following principles of planning in management are distinguished:

1. The principle of unity. The organization is an integral system and all its components should develop only in one direction. If any part of the organization carries out planned activities, but it is always connected with the overall planned activity of the organization as a whole. All plans belonging to it are an interconnected system of documents.

2. Principle of participation. It is understood that the planning process is obliged to attract people to whom it affects. Managers are involved in drawing up plans and they cease to be something external to them.

3. The principle of continuity. This means that the planning process must be continuous and continuous. This situation became possible due to objective circumstances (uncertainty of the external environment and its changes). As a result, the firm is constantly adjusting its assessment of external conditions, and is also engaged in specifying plans.

4. The principle of flexibility. The point is that the possibility of plans to change their direction is provided because of unforeseen situations and circumstances.

5. Principle of accuracy. The degree of accuracy of any plan should be as high as possible.

There are also methods of planning in management, but I would like to dwell in more detail on such a phenomenon as strategic planning in management. This is a set of decisions and actions that are undertaken by management and lead to the development of only specific strategies. These strategies should help organizations achieve their goals. Strategic planning in management is a tool that helps to provide the basis for enterprise management. It has the main task: to ensure changes and innovations in the organization of the enterprise in sufficient measure.

Strategic planning in management includes 4 types of management activities :

1. Distribution of various resources (at least limited): managerial talents, funds, technological experience;

2. Adaptation to the external environment. It's about all those actions that are strategic in nature and improve the company's relationship with the environment. In this case, there is a need to identify all possible options and ensure the most effective adaptation of the strategy as a whole to the surrounding conditions.

3. Internal coordination. We are talking about coordinating strategic activities with the goal of displaying all aspects of the firm (both weak and strong) in order to achieve the most effective integration of all operations within the enterprise.

4. Awareness of organizational strategies. It means that a systematic development of managers' thinking should be carried out exclusively by forming an organization capable of learning from already committed strategic errors. It's about being able to learn from your experience.

Among other things, strategic planning in management is of great importance for the successful management of any enterprise.