Search and analysis of backlinks: step-by-step instructions and recommendations

Know what links lead to the promoted site, and carry out their regular analysis - this is one of the main tasks of an SEO specialist. However, to achieve the best results, this will not be enough. It will be necessary to control not only "your" reference mass, but also analyze the competitor's links, since only in this case you can hope to bring the Internet resource to the top.

What can the analysis of backlinks show?

Learning backlinks helps to establish:

• Destination URL
• The status and anchor of the incoming link;
• The number of "Share" tags on Google Plus and on Facebook;
• Whether the page is indexed with a particular link in Google or in "Yandex";
• Ahrefs-rating and authority of the MOZ domain;
• The number of backlinks and domains referring to the donor site;
• Site evaluation according to Alexa Rank;
• The number of all backlinks from the donor page;
• Thematic index of citation of the domain;
• Google PR domain and page.

Search and analysis of backlinks to your site

The study of the number and other characteristics of backlinks of the web resource will show which of them dropped out of indexing the search engine, were paid for, but they were not placed or installed on spam sites, which do not work for another reason. The results you get by analyzing backlinks will help to optimize and streamline the backlink database. In addition, you can track the dynamics of the growth of the position of the web resource.

Analysis of backlinks to other people's sites

It is always useful to study the links of competitors, especially those who are on high positions in search results. The analysis will help to build or correct the tactics of promoting your own web resource. In addition, when a SEO specialist receives a list of sources of the reference mass of successful competitors, he can use it to achieve success.

How to check back links: ways (free)

The best in this category are the corresponding services of "Google" and "Yandex."

You can start working with the first one by first attaching your web resource to it. To do this go to Google Webmaster Tools and select the "Links to your site" tab on the "Search traffic" tab. In the window that opens, you will see the results for your resource. They may be a bit inaccurate, since the data is not updated on a daily basis.

As for the free service "Yandex.Webmaster", you can use it by going to the "Site indexing" tab, where you should select the "Incoming links" item. In this case, you will also need to bind your resource, which is quite simple:

• You need to have or already have a mailbox on "Yandex";
• Go to the section webmaster.yandex.ru (for example, through the search line);
• Add your site through the form;
• To confirm the rights to this resource in a way convenient for you.

After that, the system will give out enough detailed information. To find out, click on the "Links" button located in the menu on the left side of the opened page and select "Inbox".

You will get an opportunity to see those of them that belong to the category of remote and current. If desired, you can sort them by TIC and the date of creation.

Partially paid services

Service Linkpad.ru (formerly Solomono) is designed to study links related to the Russian segment of the Internet. From its advantages it is possible to note carrying out of small analyzes. In addition, it has its own site database, its own server and is very easy to use. There are also disadvantages. In particular, you can get backlinks only for a domain, but not for a page. In addition, the server is partially free.

Get a list of backlinks and find out their number simply. It is enough to enter the domain name of the site in the search bar.

Best paid service

Among such options, Ahrefs (ahrefs.com) is the most convenient and effective. The cost of its services can be found in the section "Tariffs". Ahrefs allows you to make a complete external SEO analysis of your resource, check backlinks on competitors' websites, view the entire list of pages from which they come and see anchors. Having become acquainted with all this information, an experienced specialist will be able to understand the strategy of advancing competitors. To obtain all this information, you need to purchase an account and enter the name of the domain of interest in the search line. Then, on the "Backlinks" tab, you will see the entire list of pages linking to it, regardless of whether they are open or not.

Other paid services

One of Ahrefs' competitors is the Magesticseo service, which is not much inferior to Ahrefs. To view the backlinks of a particular site, you need to enter its address in the search box. Then on the summary tab, a lot of data will appear. The analysis of external references obtained in this way will become an effective aid to seo-specialists.

Summing up: step-by-step instruction

If you are interested in how to check backlinks, proceed as follows:

• Select one of the tools described above, or, for example, the service mainspy.ru/analiz_ssylok_sajta, which works perfectly with all domains, including those that have names in Cyrillic (for example, with "***. Ru").
• Determine the page you want to check.
• Copy its URL.
• Paste this address into the link analyzer field (tick the box in front of "Without accounting closed", so that non-insensitive backlinks are not shown).
• Click on the "Check" button.
• As a result of the service, you will get a list of all internal and external links to this page or from it to other resources.
• The analysis is carried out taking into account their activity, accessibility to indexing in Google and in Yandex, closed with nofollof or noindex tags, placements (for example, in program code comments, etc.).

How to use the results

If you decide to buy a backlink or change, the analysis of back links will immediately reveal any attempts at fraud.

Now consider how to evaluate their mass.

Linked donor sites are removed from a variety of highly or lowly authoritative resources through links. We denote the common set of backlinks, like CitationFlow. Now we introduce the concept of TrustFlow for remoteness from authoritative sources. In this case, the quality of the reference profile of any of the sites is estimated by a simple CF / TF ratio. For "good" resources, the ratio of CitationFlow to TrustoFlow should be approximately one. In order not to make calculations manually or with the help of a calculator, as well as learn the values of CF and TF, you can use the site majestic.com. Thanks to him, checking back links will be done faster and much more efficiently.

Link Rank

If you want to learn how to check backlinks (the ways provided by known search engines see above), then you can check the quality of the backlinks mass through the free MEGAINDEX service. He evaluates the profile of the site through a fairly extensive set of parameters. This takes into account:

• The total number of domain names;
• Value MegaIndex LR;
• Total number of anchors and backlinks;
• Unique links and IP-addresses from which the links go;
• Subdomains and subnets;
• Calculate MegaIndex Link Rank by summing the same indicator of all web-resources-donors. To do this, use the following formula LinkRank = Log ₅ (IP * 0.75 / HC + 1) / BC, where:

IP is the number of sites that refer to a donor;

ВС - number of links from the page;

HC - the level of the nesting page of the donor resource (equal to 1 for the main).

Another advantage of this service is that the list of donor resources and data on backlinks can be exported to a table (free of charge) and used for processing and calculation of various indicators of the effectiveness of website promotion.

SEO Spy Glass Professional

This multifunctional and convenient tool helps to check the links leading to the site. With its help, you can search for backlinks from different sources. In order to use this service, you need to enter links manually or import their list in CSV-format. Then you can check each backlink for 45 factors.

Although Yandex announced in 2014 about the cancellation of accounting links when ranking commercial requests, they still play a significant role in the promotion of sites. However, backlinks differently affect the position of the resource in the SERP.

To analyze them and identify substandard links, the program SEO Spy Glass Enterprise is designed. With its help, the SEO specialist can reduce the likelihood of the site falling under the filters of search engines such as Pengui Google and AGS "Yandex."

Among other things, the program can issue recommendations, indicating the percentage of danger "penalty".

Now you know how to perform an effective analysis of backlinks. For what it is needed, you also know, and you can use the information received to effectively promote your resource.