Title is what?

Recently, the Russian language is significantly enriched by new words, both invented in our country, and taken from English. People who often create publications on the Web often turn to one of the terms that can be classified as borrowed. It's about the concept of "title". What is that? Is it difficult to make a title correctly? This and not only you can learn by reading this article.

What is called a word?

Title, title or title of the page is called a text element, in which the contents of the publication are very succinctly characterized. You can see it by looking at the left upper corner of your browser. This element of the program will display the title of the page. The title of the article that you are reading right now coincides with this title in an amazing way. But after reading our material questions about why this happens, you will not remain.

The title is not a prerequisite for every page (albeit very desirable). It can only be delivered once. For website visitors, the page title is unobtrusive and underutilized, but from the point of view of promoting the resource in the ranking of search engines, it is an indispensable element. As many users could notice, when entering a query, first those links are displayed that match the search as much as possible. And a complete coincidence has a significant impact on the relevance indicator. And with it, it affects the site of the site in search results (it is significant, but not decisive).

You should specify a few common shortcomings when creating a page header.

1. The first is his elementary absence.
2. The same title on all pages, which makes it weak in terms of website promotion. The best option is to assign the name of the article, category or task of the value as the title of the page, which displays the "Site Navigation" entity and the like.
3. Simple indication of pages: "Home", "Second", "Third" ...

What else does the page have besides the title?

The title is important for promotion, but its one is not enough. In addition to the title of the page, there are also other elements: categories, description, keywords. Each of these elements can affect the display of an article in the system, as well as how the site will be treated by search robots.

Categories are additional pages of the resource. They are a concentrated narrow-volume content even within the site. So, if the resource is about trees, then there can be such categories: "coniferous", "deciduous", "fruit".

Keywords - this thematic direction, information about what exactly is written on it. If we draw an analogy with this article, they are the words "headline", "title" and "page". Descriptive deserves special attention.

What is the description?

This is a brief description of the contents of the page, which has a size of up to 150 characters (less often up to 300). It is important because it is displayed to users when displayed in search engines as a summary of this part of the site. Here there is a regularity. If you compose an attractive description, you can see that it brings more transitions to the site than before. And vice versa. Thanks to this, the title and descriptiveness are the most important in terms of attracting new users from search engines. But the descriptions should be qualitative and display the contents of the article, so that the resource does not deserve the reputation of a "bad" site.

How to make a good page title?

The correct title, which will effectively promote the resource, must meet a number of requirements.

1. It should contain the most important requests that are present in the visible part of the page.
2. Limit on the size: up to hundreds of characters, given the gaps. You can do more, but, according to the representatives of the largest search engines, they are cautious about sites with such large headlines.
3. The uniqueness of the words used: no more than two. The matter is that even recently, about ten years ago, the page title played a very big role in determining the position of the site. Therefore, many unscrupulous writers literally satiated with the keywords of the content of the pages. And they did not forget the title. Therefore, filters were introduced, which filter out too much repetition of the same words, counting a page that does not contain useful information. Therefore, deciding to create a wrong title, and a little "twisted", you are likely to make only worse.
4. Literacy literacy is a prerequisite. The title should be based on the rules of the Russian language.

How to prepare the correct description?

How to compose an attractive description?

1. It should be correct, comply with the rules and norms of the Russian language.
2. He is obliged to laconically describe the page in such a way that the person who reads the description wants to view all the information.
3. The description must overlap to a large extent with the content of the site, because if it does not, then the visitor will quickly leave, and from the search engine's point of view, there will be a negative user factor (when readers leave the site quickly, and the MS believes that the information is of poor quality ).

What is the title of the page in terms of programming?

And what is the "main character" of the article from the point of view of programming? It is created using HTML markup language and placed at the beginning of the program code after the head tag. It looks like this: