Red or blue? Why the color of your tie is important

In high rates of politics and business, there are only two colors that eloquently maintain contact with the outside world. It's red and blue. Of course, going to the office, you can wear a combined tie, or allow yourself some liberties in the form of yellow or purple. If you are dealing with important partners, deviations from formalities can cause some alienation and misunderstanding. Look at the world leaders who are holding the next summit meeting. Hardly you will find in their costumes variegated raznoboy. And only the ties will be red or blue. What is the reason for preferring influential people?

Why does the color of the tie matter?

From the point of view of psychology, red color is associated with love, power and nobility. Modern experts add one more characteristic touch to the portrait of a lover of a bright tie - the love of detail. Blue is considered ideal if people want to increase their creativity.

Interesting detail

For his inauguration, the current US president, Donald Trump, picked up a dark suit and a red tie, while his predecessor, Barack Obama, opted for a blue accessory. Their wives in the choice of the color scale of the costume did exactly the opposite. Michelle Obama appeared before the public in a red dress, and Melania Trump picked up for the solemn procedure a gently blue ensemble.

During the first presidential debate in the fall of 2016, the then Republican candidate Donald Trump put on a blue tie. His opponent, Hillary Clinton, preferred a bright red suit. Democrats probably decided to bet on the color of love and nobility. Their candidate for vice-presidents Tim Kane put on a red tie in his part of the debate, which took place on October 4. You will be surprised, but the partner of the current president, the then governor of the state of Indiana, Mike Pence flaunted in front of voters in a blue tie.

From the life of the previous administration

And here are some more interesting facts. In the first 11 days of his tenure as president, Barack Obama consistently alternated red and blue ties. This politician is famous for his democratic character and completely informal look at the dress code. However, even he did not dare to destroy the emerging political formalities for decades. That's what the editor-in-chief of fashion magazine Esquire Wendell Brown says about this: "Washington, DC is a strange place when it comes to style. All the accents are arranged in such a way that a person can perfectly fit in and go for his own. "

At the inauguration of 2009, Barack Obama and Joe Biden seemed to decide to coordinate efforts: "For the solemn event, both leaders chose predictable dark gray suits and white shirts. The official office style was diluted with two bright spots. When Obama wore a blue tie, Biden appeared before the public in red. The next day they changed the sequence, "- says fashion columnist Lisa Irazarri. Apparently, the politicians agreed in advance to avoid duplicating each other's image.

Where did this tradition come from?

As fashion experts say, ties were used by people for most of the history. At least, in that part of it, when people began to go out dressed from head to foot. In the Middle Ages, blue was associated with the "blue blood" of the British nobility, while the red personified the red blood of the guardsmen.

In other cultures, red was associated with love and heart. Now these associations are confirmed by numerous scientific studies. For example, a woman in a red dress is perceived by men even more desirable. This method is used by athletes who perform at the highest level. They choose red equipment in order to outperform their opponents. It is believed that football players dressed in red T-shirts, have some psychological pressure on the referees. And this means, in the case when the decision is made at the discretion of the judge, the team in red has more chances to tip the scales in their favor.

How to earn the trust and love of the electorate?

Politicians often resort to all sorts of psychological tricks and tricks. And if there is an opportunity to consolidate their positions in the eyes of ordinary people, why not take advantage of this opportunity? But men's policies, unlike their women colleagues, do not have the opportunity to dress in bright red suits. But they perfectly learned to shade dark-gray jackets with scarlet ties.

This trick adds politicians to the brightness

That's what the reviewer Tom Sheiles wrote during the presidential debates of George Bush Jr. and John Kerry in 2004: "Bush chose a traditional blue tie, but changed his favorite shade (the color of the egg thrush eggs) in favor of a more saturated blue. Kerry also wore a classic for television option - red. It is believed that the red tie profitable shades the face of the politician, giving the appearance a healthier look.

From the standpoint of self-promotion

There are also reasons why the strongmen of this world choose their choice in red or blue. According to psychologists, both these colors improve productivity and increase the receptivity to advertising. A study of marketers, conducted in 2009, confirms this idea.

Separation of "powers"

Another study showed that red is the most effective ally when you want to focus on some details. Blue, in turn, is a faithful companion of creative personalities. If we consider the impact on the cognitive functions of the brain, then here again, red and blue are "ahead of the entire planet." They provide the greatest increase in a person's mental ability.

It depends on the nature of the task. The author of the study, an employee of the University of British Columbia Juliet Zhu and colleagues monitored the performance of cognitive tasks in 600 volunteers. Some tasks required participants to search for creative solutions, some - attention to detail. Most of the tests were conducted in front of the computer monitor, which has either a red or a blue background. As a result, red color by 31 percent more allowed to boost performance when performing object-oriented tasks. Such tests required participants to operate with memory functions and proof-reading. But when it came to brainstorming and other creative tasks, blue gave twice as many results in comparison with his opponent.

Opinion of researchers

Dr. Zhu says that in this phenomenon of red there is nothing surprising. Look around: the red on the road signifies the danger, and the teacher's red ink is synonymous with errors. To avoid trouble people at the sight of preemptive signs increase their vigilance. Blue most of us associate with the sky, water, peace and tranquility. Not surprisingly, the vast majority of the world's population considers it their favorite color.