Promotion of the Site by Articles

There are many ways to promote Internet resources. Many have not only advantages, but also cons. The most reliable and "white" of them, not capable of causing harm, is currently the promotion of the site with articles.

Yesterday in the issue of promotion of sites

A few years ago, the effectiveness of website promotion was determined solely by the number of links. To attract visitors, the webmasters bought them on stock exchanges in bulk. In this case, it did not matter at what sites they were located. A certain investment of funds was enough to promote virtually any resource.

Features of promotion today

Now classical SEO optimization is no longer capable of providing the sites with the necessary popularity. The rapid increase in their number led to a review by the leading search engines (Google, Yandex) of the principles of assessing their credibility.

Testing the quality of filling the Internet space with content showed that about 90% of the materials placed in it have absolutely no information value for users. Therefore, all the content of the Internet has become indexed in two directions: relevant resources (containing unique information that is useful to users) and irrelevant (ie, actual "garbage" - materials created solely for the purpose of earning money using them).

Therefore, the simple promotion of links to today is no longer relevant. On the foreground came not their number, but quality, determined by a number of criteria.

What ensures maximum effectiveness in the promotion of the site articles

The main parameter in this sense is the surrounding of links with qualitative and unique text. Only in this case, the search engine places pages with such content in the "white" index, which increases the chances of visitors to the website being promoted. Texts overloaded with links without a thematic environment automatically fall into the "black" list.

The second most important parameter for determining the quality of a link is the citation index of sites. This is not a quantitative indicator, but a qualitative, weight-related reference. The essential value in this case is how much it corresponds to the subject matter of the site on which it is located.

How to choose the optimal site for accommodation

Placement of articles on a quality resource with a high rating, a sufficient history (at least 2 years) and TIC (at least 100) provides the maximum number of visitors passing from it on the links to the website being promoted. This site is especially valuable for young sites that do not yet have a permanent audience.

It is quite difficult to find such sites. If this succeeds, the cooperation will help attract the target audience, gain confidence in the new site and increase its rating. This way of promotion is not only SEO-optimization, but also ideal advertising, as well as popularizing your own brand.

An article written in a neutral-positive manner, with feedback on the product or service recommendations, will provide them with the maximum loyalty and trust of the readers. One of the most effective sites for posting articles is fb.ru, which, thanks to high attendance (more than 150 thousand readers a day), allows you to quickly publish published materials in the top search engines. For example, the article "Internet clothing store from Turkey", posted on the site, today ranked 1st in the ranking of the search engine Yandex. Passing visitors on a commercial link maximizes the chances of making a purchasing decision.