Post-release is a report of the past event

Today, the holding of any event (large and not very) is accompanied by an advertisement of the latter in the mass media. Therefore, not only the journalist, but also any employee of the company, and even more so the copywriter, should clearly represent that the post-release is a working PR-term, which stands for information material written and published at the end of the event. That is, first a press release is written, for example, about the supposed arrival of a celebrity in a city, then a post-release about the event is prepared and sent out. To the one who Wants to make a good post-release for the event, an example You can search by yourself. In this case, this article will be useful.

Who is the post release for?

The prepared material can be sent to those media, whose representatives managed to attend the event (for them it will facilitate the work), and those who did not have the opportunity to personally attend. But, probably, post-release is the material that will interest them and be published by them. Or he will form the basis of the text already prepared by them. For some representatives of the media it is even a norm: not to attend the event, but after making up for lost time and publishing material compiled taking into account the information offered. If for some reason the press release does not attract attention, then the post-release can compensate for this.

Requirements for writing information material

We will analyze the points, how to write a post release, so that he wants to publish:

• First of all, the text should be informative. It is obligatory to list the dates of the last event, the significant persons who attended it (indicating their positions). Do not forget about the summing up.
• The requirement of information is applicable not only to text, but also to photographs. It is unlikely that uninteresting, fuzzy pictures will attract the attention of the audience to which the material is oriented. Conclusion: The photos should be qualitative and contain explanations to the people, objects, etc. depicted on them. By the way, photos directly influence the increase of the message status. And more: it is desirable to try to get a shot into the frame of a person. Let's talk about the production of lighters, anyway one of the employees of the enterprise must get on the frame in a well-chosen background (they can become a conveyor), or the buyer holding a lighter in his hand.
• Description of the format of the event and the situation.
• Adapting the text to a wide audience. Absence in it of dry figures, general, meaningless phrases. Indispensable quoting of the most striking replicas and utterances of speakers.

For writing the material, you use a letterhead and a certain template.

Post-release is a specific template

There are a number of mandatory requirements:

• Presence of a heading, which will help to understand, what exactly happened and about what further it will be told.
• The presence of the lead (introductory paragraph), which is a short summary of the event and containing only the most basic.
• Presence of the main text. This part contains a detailed description of the event, its details.
• The presence of contacts of the person for whom the event was fixed and which will have the opportunity to supplement the information in the event that the post-release is not enough.

Terms of preparation

Post-release, an example of which can often be seen in advertising publications, is written hot on the heels, without putting it off for a long time. Otherwise, the need for it will disappear, and the media will not have the desire to post material. After all, for the modern world, the catastrophic obsolescence of news is a normal phenomenon.

So, a competent post-release is a detailed, concrete material for which you can use the above requirements and template.