Become a shark pen - find out what a lead!

Real journalists, copywriters, bloggers know what a lead is, and treat it with awe. Why? Because the lead is the most important part of the material that you are writing. From what it will be, it depends, read the article or look for something more interesting.

What is lead? How does it happen? How to write it correctly? On this page you will open all the secrets of journalism.

In short, the first paragraph of the article is what a leader is. And in practice this is the last, final stage of writing the material. Sometimes it takes more time than writing the "body" of the article. And all because the lead has a special mission: to attract the reader, so that he swallows the whole text and would like more.

Therefore, it is so important to write a lead correctly. That is by the rules. So, what should be the lead:

1. Disclosing the essence of the article. The reader should know what will be discussed in order to determine whether he needs this fiction or not.
2. Exciting. If the lead "catches" attention, is interesting, then the reader will read everything to the last point, even if this information, frankly, to him to nothing.
3. Brief. Here there is no place for flamboyant phrases of "circumlocutaneous" content, one must not abuse the attention of the reader. Your right to decide, will contain a lead of 100 words or 500, but know, the shorter and brighter the entry, the more resounding success.

For clarity, what is a lead, let's analyze the principle of constructing the leading paragraph, how to write it.

Actual question

Identify the topic, puzzle the reader with the question and give hope for a solution. "The pimple: what for he to the teenager? Elephants gave the answer "," How to make money on an apartment? Three unique ways "," How to feed an ogre? Zoologists are sounding the alarm. " And in the article there must necessarily be answers to the questions posed, but later in the expanded form.

Problem

The lack of time is a global difficulty. People simply do not have time to find a solution to their dilemmas. Denoting the problem in the leader (divorce, taxes, abortion, university choice, job change, pregnancy, alcoholism), make a conclusion in the material of the article.

Joke

A cheerful story is a good start for the presentation of material. Only with one condition: an anecdote should be in the subject.

Parable

Serious articles do not tolerate jokes. The parable illustrating the content of the material will make the article multifaceted, deep, memorable.

Shock

When the leader gets out of the usual series, it causes the reader's desire to get to the bottom of the truth, perhaps to find out if the problem is not threatening him or her. For example: "Brick houses are harmful to human health. The scientists conducted a comprehensive study. "

Statistics

Interesting facts, confirmed by specific figures, always attract attention. "According to the latest poll, 87.8% of the heads of the state apparatus have never consumed strong alcoholic beverages."

Illustrations

Well, when written in the material is supported by the relevant topic of high-quality photography.

Style

The class of material is noticeable from the first phrase. If it is written "appetizing", interesting, stylish, your reader. But this is from the level of talent, he is or is, or he is not. Just do not despair if you do not consider yourself gifted. You can develop talent, and it is given in one way - practice. The conclusion is one: write now, write in an hour, write every free minute. Recognition will come.