Legendary perfume "Opium"

Since 1977, the firm "Yves Saint Laurent" produces the famous perfume "Opium", which is rightly considered today a classic scent. Later, toilet water with a less concentrated odor was released, but with the same name. The authors and creators of these fragrances were at that time not very famous French Perfumery. The packaging was developed by Pierre Dinan. He created a beautiful bottle, reminiscent of Japanese inro-boxes, designed to store various trifles.

The idea of flavor, package design and name was immediately approved by the great Yves Saint Laurent. The colors that were used in the design development are usually considered to be oriental - the combination of gold and red always spoke of luxury and sensuality. The spicy aroma, which is so famous perfume "Opium", brings to mind the eastern countries. The exact calculation of trendy trends at the time - the East and everything related to it - was the determining factor that guaranteed the success of the new fragrance.

"Opium" - perfume, which appeared in the light in several stages. At first about three hundred flavors were made. Of these, thirty are the most responsible creators. In absolutely identical bottles they were presented to the public. By The results of this study left the only one who received the most positive feedback. They became a world-famous fragrance called "Opium." He was represented at the New York party, which was attended by more than 900 guests. She went on a sailing ship "Beijing", which for one evening turned into a luxurious oriental palace. The creators of the magnificent fragrance were happy - the perfume "Opium" reviews received the most enthusiastic.

However, the appearance of these spirits in the market was not calm and cloudless. The management of the firm, which at that time included the trading house of Yves Saint Laurent, unexpectedly opposed the release of this fragrance, finding it hopeless. The choice of the name led to ridiculous accusations of using drugs against the designer. For the fact that the perfume "Opium" still were released, we must thank Yves Saint Laurent and Chantal Rooz, the current head of the company YSL Beaute.

After the appearance of perfume in the market, the creators of the fragrance continued to pursue major and minor troubles. Initially, they were charged with the use of harmful substances, such as muscat keaton. And although reliable There is no information on the use of this substance, in China these spirits are banned completely. The country's leadership considered that the fragrance with such a name could be misunderstood by the youth, and the use of perfume with such a provocative name may distort the general idea of the country.

The advertising "Opium" with participation of Sofi Dahl became also scandalous. Critics have found her sexually provocative and degrading women.

The spirits that are produced today under the brand name "Opium" are slightly different from those that appeared in the 70s. Their fragrance was somewhat changed in 2000. Despite the changes, the perfume "Opium" is still popular and loved by women all over the world, as indicated by the consistently high level of sales of this fragrance.