Ksenia Knyazeva, designer: photo, biography and collections of clothes

Many fashion brands produce haute couture clothing that is unavailable to most buyers. However, recently there are new brands fighting with injustice and creating beautiful clothes for the masses.

Ksenia Knyazeva is a young company working under the slogan: "High fashion for the people". Its founder is the ambitious Ksenia Knyazeva, the designer of her own brand, which appeared in 2010.

Biography of the creator of the new brand

The story of a confident beauty resembles a fairy tale about Cinderella, because no one known girl threw everything in her native Penza and went to conquer Moscow. The capital did not immediately subordinate, but the difficulties only tempered the steadfast character of the bright brunette.

Ksenia Knyazeva (designer), whose biography became a vivid example of how a man of his own free will changes his usual life, was born in the ordinary family of engineers. A small salary of parents forced them to earn extra money. They learned to knit things that the grandmother sold in the local market. As Xenia recalls, she helped her family to trade all summer vacations. In addition, her mother made beautiful costume jewelry, and the girl flawlessly picked up whole sets of customers. Even then it was clear that an incredibly creative person is growing with a great imagination.

After graduating from the philological institute, the former student got a job on Penza TV. About five years she was the author of the youth program, and in the crisis year 2009, when the volume of advertising was reduced, Xenia realized that she had nothing to do in her native city, and it was time to change something in her life. "I will not forget those long and humiliating lines in accounting, when what you earned with your labor is given to you with a big favor," recalls Ksenia Knyazeva.

The designer who lived in it, showed itself in early childhood. At the age of eight, the girl was good at drawing and designing intricate dresses for paper dolls, colorful dresses became the envy of girlfriends. But she did not even think that this skill would be useful to her in the future.

The Conquest of Moscow

As the founder of her brand tells, she dreamed of gaining recognition as a journalist. On the last money in 2009, Xenia buys a ticket and leaves for Moscow. She trains on the metropolitan television, but the prospect of working as a regular correspondent does not please the young lady who saw people several years younger than her and having their own business. The desire to create clothes is enhanced after the offer of a friend who opened his online store for the sale of fashion. He wanted to find out whether a new and unknown brand would be in demand. In 2010, talented Ksenia Knyazeva began to form her team. The designer admits that at first it was very hard for her, because not everyone is ready to nullify life in 25 years and learn something new. With her worked girlfriend, the same passionate fashion girl, and a husband who supports his wife in everything.

The first collection of artballs

Knyazeva admits that she used journalistic talent when she came up with a beautiful story of a new brand. She left home early and appeared long after midnight. For days the girl was in the factory, she cut off the sticking threads and pasted the rhinestones. The first collection of T-shirts with interesting prints sold like hot cakes. "Artbolki" were sold for three days and brought a profit of 400 thousand rubles. Before Ksenia, caught up at the height, the question arises about what to do next. It takes a difficult decision to go its own way and run the brand Ksenia Knyazeva.

Problems in business

The team, consisting of only three people, faced unexpected problems: it was parting with partners, threats of reprisal for starting their own business, and searching for production without theft and marriage.

Ksenia Knyazeva (designer), whose husband gave up his job for the sake of the common business, it was difficult to break into the world of fashion, closing all doors to strangers.

The first collections of the brand were issued for money borrowed, and inexpensive outfits were sold in large online stores, which initially brought in a small income. "We bought the fabric by roll for each model, because they were afraid to take risks. In production, faced with appalling unprofessionalism - they will stain the dress with engine oil, then they confuse the wrong side with the face, "Ksenia Knyazeva recalls.

The designer thanks his employees, whose number exceeded 40 people. She believes that all the occasional meetings with people who have become part of her team were predetermined from above.

Team of professionals

Now this is a real community of professionals with a lot of experience, and the main conclusion made by the creator of the new brand: do not save on good staff. She invited the best specialists who worked in other companies, and offered them a decent salary.

Xenia, who does not have a proper education, is not ashamed to admit that after the arrival of new people, she realized how wrong she was at the beginning of her journey. And now the company Ksenia Knyazeva cooperates with many cities of our country, where there is own representation. And this fact considers Ksenia Knyazeva to be her victory. Photos of the designer often appear in various publications, writing about modern stars of Russian fashion.

Russian style

Brand, immediately attracted the attention of customers, has one feature, which is elegance and sexuality without provocation.

Knyazeva begins with Russian style. She reads a lot about the national costume, and the lectures of the philological institute help her to understand this. Russian designer Ksenia Kniazeva interprets gzhel in her drawings and turns to ancient Russian art and fairy tales in search of the necessary elements for the fabric decor. She believes that at the genetic level, the combination of folklore with modern trends in fashion is close to our women. The company produces outfits, which will suit both for a trip to a respectable restaurant, and for a walk in the fresh air.

However, in 2016 a new collection appears, strikingly different from everything that was created earlier. And the designer really likes the changes taking place in the company.

Inspired by art

A cute brunette is inspired by good music, literature and art. She mentally dresses Natasha Rostov and other heroines with a vibrant soul. Her first collection appeared after Xenia saw Tsarina Sophia's unique carpet in the Kolomna Palace, and the idea of the outfits created this spring is inspired by the parents' memories of the fashion of the 70s.

In the collection of Xenia there are rare magazines of the past era, where she draws new ideas and learns the secrets of designing outfits of those times.

Images embodied in life

Knyazeva loves to fantasize, combine fabrics, invent images for models and advertising campaigns. And it is recognized how difficult it is to put all the images into reality. This is also connected with the financial issue, because ideas need to be put in a certain cost price. But when Xenia sees her own works in the experimental shop, she is filled with joy from happiness. No worker can indifferently pass by the mannequins on which new dresses hang.

Collection 2016 - 2017

"I love long skirts, they make all women slim and graceful. But one day I realized that I was tired of dresses on the floor, and removed them from the collection in 2016. I got jeans pants flares and sarafans, "- admits Xenia Kniazeva.

The designer of the collection of Bahama Queen, as always, dedicated her to a woman. The main character was Gertrude Lithgow. This daring beauty was considered the queen of bootleggers in America. In the 30s, during the dry law, she hid bottles with alcohol in clothes and boots, famously drove lorries with cisterns, in which liquor splashed, and thanks to a tenacious mind cranked operations for the sale of alcohol.

According to Xenia, every woman dreams of feeling independent from men, a beauty, dangerous and successful. And the autumn-winter 2016-2017 collection dresses will present such feelings to the customers.

New ideas

I must say that the successful founder of the brand never stands still. She thinks about the production of bags, the launch of a shoe line and the creation of her own fragrance. And now she is looking for financial partners, through which all projects can be translated into reality.

Ksenia Knyazeva, whose designer clothes are very feminine, dreams of reaching the European level. In her plans to sell clothes in America and create a huge network of boutiques across Russia.

Do not lose as

The creator of the brand took to the streets things from haute couture, and did it without saving on the quality of the fabric. For materials she flies to Dubai, orders them in America, Korea and Canada. But in Italy, where there are no large factories, sky-high prices for fabric with a good composition, so she had to abandon purchases, so that the dresses were available for women. The head of the company with a certain pricing policy very much regrets that in Russia there is nothing suitable for quality and style. But all things are sewn only in our country, in production, which is in no way inferior to foreign.

Available suite

"I'm trying to instill a good taste for Russian women and make it clear that they are worthy of copyrighted things that are affordable," Ksenia Knyazeva loudly declares about her offspring.

The designer, whose private life interests shoppers, with great love and respect speaks about her husband. She makes it clear that this is a man with a different mindset. He immediately offered not only to create beautiful and high-quality outfits, but also to earn on it. It was the spouse of the businesswoman who suggested that the "above-average" segment should be available to many buyers.

Clothes designer Ksenia Knyazeva is not sewn for weeks of high fashion, which she does not regret. The girl enjoys excellent sales, because first of all her brainchild is a business that is obliged to pay off. She looks at things from a commercial point of view. For example, the designer knows that dresses with open shoulders are poorly sold, so she does not create them in huge quantities.

Once the size range of the brand ended with the 46th, which was very upsetting for most customers. And only after talking with the sales managers it was decided to increase it to the 52nd. Xenia says that there are models that look the most advantageous on lush forms.

Reputation is the most expensive

When Xenia is reproached for inflated prices, she talks in detail about all the processes of costly production. In Moscow, samples of future models are being developed, artists in Prague come up with prints, in France unique drawings are applied to fabric, and all of this is sewn in the factories of the city of Vladimir.

Every thing is checked manually, so that the marriage with sticking threads and crooked seams does not get to the buyer. "I do not want to be told that I'm hammering money in my name," Xenia Knyazeva said. Photo designer was not in vain appeared in the top of the best professionals associated with the fashion industry of clothing.

Advices for beginners

When Xenia is asked by the young specialists, she explains that it is simply not enough to draw and play with texture of the fabric. The main thing is to feel the mood and fashion trends, and also it is necessary to work with professional managers. "We need to create that thing, without which no girl will not think about her wardrobe," says Ksenia Knyazeva, who achieved great success. Designer dresses and clothes should be sold, and there can be no other option.

Before you invest your money and sew off a certain number of models, you need to clearly understand for which audience they are intended. But the outfits must be of good quality, so that the thing in a few days is not brought back with claims.