Jonathan Ive - designer with a capital letter

The designer of most Apple products, senior vice president Jonathan Ive, was the soulmate of Steve Jobs. He is not among the richest or most senior figures, but is considered one of the most influential as the creator of the design for the iPod.

Biography

Jonathan Ive was born in 1967, in London, where he spent his childhood and school years. He graduated from the Polytechnic University of Newcastle, where he studied art and design. In 1987 he married, two twins were born in marriage. I knew my business well, that's why in 1989 I got a job in a design company. Then his first principles began to take shape: work not for the sake of money, but for creating a quality product. He was quickly noticed by management and became a co-owner of the firm.

In 1992, Ive moved to San Francisco, as he was invited to Apple. At first, his work did not inspire, the priority was only profit growth and optimization. Nobody thought about design, everything was done hurriedly and thoughtlessly. As a result, the company produced 55 low-grade products. With the return of Jobs, everything has changed, and Jonathan Ive, the designer with a capital letter, changed his mind about quitting the "apple" corporation. Steve almost immediately noticed and appreciated his brilliant potential, making him a central figure in the design of Apple products. So there was the first multi-colored iMac, which in the first year sold in two million pieces.

Careers at Apple

In 1997, Jonathan Ive received the post of vice president of industrial design in the "apple" corporation. After the original premiere of the iMac was followed by the presentation of a twenty-two inch Apple laptop. In 2000 he became an honorary doctor at the university. Then the Apple G4 Cube was launched. In 2002, the iMac came out with hinged displays of 15 and 17 inches and eMac. A year later, the premiere of the lightest and thinest laptop in the world (at that time) PowerBook. In 2004, released a mini iPod and super-thin iMac G5.

In 2005, Ive received the post of senior vice president and introduced the mini-Mac. In the same year saw the light of iPod nano, iPod touch and touchscreen smartphone iPhone. He was awarded the Order of the British Empire, and in 2012 he was knighted. Jonathan Ivev coined the design of the robot Eve for the cartoon "WALL-E." In 2010, the company introduced the Apple Tablet computer. From 2012 to 2013 Worked on the design of iOS 7.

About human qualities

Jonathan, without exaggeration, is the father of almost all Apple products. With Steve Jobs they were kindred souls, friends, shared views on the world, although not without disagreements. Jobs often came to his creative studio - a "glass cube". Jonathan Ive, an Apple designer, is a very modest and shy person, immersed in work. Many of the company's products, more than 200 patents, were originally invented and developed by Jobs and Ive. Jonathan had access to all resources and almost as much authority as Steve himself. According to Aiv, a solid team is the key to success. They have been working together for a long time, understand each other from a half-word, they know what a "better product" should be.

With all of its staggering success, Jonathan Ive remained a very uncommunicative and secretive person. His main character trait has always been shyness, and he never discusses personal life at all. Ive with his wife and children lives in California, regularly visits his native England. He loves techno music, knows how to dress with taste, has Aston Martin, otherwise no frills. Love for fast cars, he had experienced for a long time, even got into a car accident on his "Aston".

10 interesting facts about Jonathan Aiv

1. As a student, Ive worked on the design of watches and mobile phones. They turned out to be similar to modern devices: ultra-thin and well thought out.
2. After graduating from college, already working in Tangerine, designed a toilet, but the customer refused the original idea because of its high cost.
3. Jonathan's father was a famous silver master, he developed curricula for design schools in England.
4. It was Ive who introduced the fashion to white, while at school he created white designer clothes. Initially, Jobs was against the white and was only willing to gray and black.
5. When a talented designer wanted to leave Apple, his boss promoted him and motivated him.
6. Jonathan likes to play techno and other music in the company's studio, where many employees play football, skateboard.
7. Private studio Aiva - "glass cube" - is equipped with a minimum of things, there is a table, a chair, a lamp, even there are no family photos. The cube is so simplistic that the employees at the first visit can not find the entrance inside.
8. The designer keeps secret all the developments, even from relatives. His children were not in his studio.
9. Ive does not seek high positions, and managerial aspects of him are of little concern.
10. It was Jonathan and his wife that Steve Jobs called to his room after the operation. He was removed from the pancreas.

Striving for simplicity

Jonathan Ive, a designer, does not like to spend money on an expensive life, but gives his time to creating great products that inspire users. The computer iMac, for example, has a reliable, moving in different directions, allowing to work in any position the screen. This mechanism was developed during 3 months of hard work.

Love Jobs shared simplicity and convenience with Jobs. His main task was to create a designer minimalist devices that do not require instructions. He gets rid of everything superfluous, leaving the necessary. Jonathan believes that if the functions of the four buttons can be combined in one, so it must be done. The purpose of Apple - convenient devices, the maximum simplification of production. Ive not only worked on the company's main line, but also created applications for gadgets. General presentations made Quince and Jobs close friends, which resulted in fruitful cooperation.

The factory of ideas, where Ive spends a lot of time, is a popular place in the campaign. It can be called the Californian heart of the Apple campus. This is not a simple studio where employees skate on skateboards, scattering around models and prototypes, but also the workplace of a world-famous designer. New and interesting details about the work of this top-secret organization can be found in a recently published book.

Disagreements

Despite the strong friendship and mutual understanding, Jonathan and Steve did not always find agreement. In an interview for a future book about Jobs Ive told about previously unknown details. It turned out that Steve appropriated the inventions of Jonathan, said that he invented them himself, without mentioning the name of Aiv. He did not like the fact that Jobs had called his own work. Jonathan was not greedy or ambitious, but rather just.

Prospects

Johnny Ive (Jony Ive), whose biography confirms that he may become the head of Apple's CEO in the future, was closest to Steve. But for the designer in the first place creativity, not money, his modest character is not at all suitable for high-level management. In fact, Jonathan "carries" the company on himself. He develops a wonderful design for Apple products, striving for the embodiment of perfection and minimalism, helps to create gadgets that are real works of art. Many are inclined to believe that only Jobs pulled Apple from a state close to bankruptcy, but the heights and successes achieved would not have been without Joni Aiv.

What will happen with Apple without Aiv? Today one thing is clear: now there is no Jobs, and the power of Aiv only increases. Now he carries out industrial design of not only devices, but also interfaces, software. Nevertheless, attention is bypassed by Jonathan, the exception is the video about the launch of new products.

Conclusion

Jonathan Ive, whose history knows that he worked side by side with Steve Jobs for several years, participated in the creation of unique products. This creative union pulled Apple out of a situation close to bankruptcy, and turned it into an international business. About Jonathan Aveh today you can read two books released in 2006 and 2007. Modest and not fond of flashing in public, the man has created the highest standards of style, beauty and simplicity that have come into the lives of millions of people around the world.