How to make a banner yourself

When a new site is designed, developed and functioning properly, the question arises of how to attract the target audience there, how to tell people about the emerging innovations. A reliable and popular way is the creation and placement of banner advertising on pages that are regularly used by potential customers.

However, considering that developing projects often do not bring the desired profit, you can see in this article how to make a banner yourself and thereby save on payment to the appropriate specialist. In addition, no one can develop suitable advertising better than the owner of the site.

So, if there is a question about how to make a banner, first of all it is necessary to acquire a development environment. For the design of both ordinary and flash-banner, Adobe Photoshop is best. Creating a graphic part of this type of advertising does not require serious skills in working with this program, but the ability to use basic tools and work with layers superficially is mandatory.

The first step in solving the problem of "how to make a banner in Photoshop" is the selection of colors. It is necessary at least approximately to have an idea, with what color shades and images the banner will transmit information. Thus, the preparatory stage of development includes an initial sketch that can be done manually, as well as searching for the necessary images on the Internet.

The very process of creation begins with the choice of the canvas size in Photoshop. The same size will be the banner itself. There are some standards here. The most commonly used dimensions are 468x60, and also 100x100 pixels. A suitable value is entered using the "File" menu item in the "Create" section.

The next step for those who want to understand how to make a banner is to create the filling of the canvas with the main color using the corresponding button in the toolbar, which is on the left side of the graphic editor interface.

The next steps are carried out depending on the conceived appearance of the banner. You can impose other colors, pictures and texts. The most important thing is that all actions are functionally justified. Advertising should be laconic and interesting. The selection of images should be approached especially carefully, putting themselves in the place of users and imagining what could attract their attention. Placement of the image on the banner must be carried out with preservation of proportions. Advertising will look impressive and impressive, if you add shadows and glare on it.

In order to guarantee the attraction of attention to online advertising, you can use such effective visual tools, as animation. If there is a question about how to make a flash-banner and at the same time there is no desire to go deep into such a process, it is best to use special free services where all steps and selection of effects are performed with simple mouse clicks in a clear interface.

Practicing for a while in creating advertising and gaining experience in this business, it will be possible to easily perform such work for someone else or simply to pass on to your relatives your knowledge of how to make a banner.