Get Education By Seo.

Mark Jackson

This week I received a request from a start-up company that wanted to order search engine optimization for its site (SEO). Like many companies before them, they created a website and were amazed: "Why are these things not being shown in the search engines for keywords that are important to our business?" After analyzing this website, it quickly became clear why he did not qualify Nor for any keywords: because neither the content of this website nor the title tag of this website had any mention of these keywords, and there was not actually a single link leading to this website (He was on the Web for only about six months). The first thing that was necessary was the SD To give this company before spending any money on any consultant or wasting time on attempts to influence the site's position in the issuance and / or traffic from natural search is to read and get an education on SEO. After reading this, Some can say: "Why read?" That's why we hire consultants. Just let them do it. " However, it is difficult to buy something that you do not understand, and besides, it can be dangerous to outsource it to some company, not realizing whether or not they are doing the work that is needed to help you achieve results. Education in this area Will help you to achieve greater success, even if you are attracting third-party professionals. The more you understand SEO, the more likely you are to approve and apply solid recommendations and dispute the recommendations that, as you learned earlier, may not be a step forward or give a serious Noah ROI (return on the level of assessment) at the time it would take to their vnedrenie.Ya optimizes several years and directed hundreds of projects. Sometimes I took it for granted that after all these years people understand the basics of SEO. A large number of people who visited the last meeting of the Dallas-Fort Worth Search Marketing Association themselves were convinced how important it is to continue to study the basics. Domain A good optimization (and good business on the Internet) starts with an excellent domain. Ideally, you should buy a domain that already lives on the Web for a considerable amount of time (the general rule is two years or longer) that includes the most competitive keywords that you would like to target. If this is not possible, just know what will be required Some time to gain the authority of the domain, through the slow and steady acquisition of links leading to you on other websites and to increase the amount of quality content on your website. Do not become a company that opens a new domain, and then buys 1000 links to your website. Remember that the process of building links should look natural. Keyword research The keywords that interested the above-mentioned startup company were entered for a total search, 100 times each month, according to Google's Keyword Tool. That's why keyword research is so important. Imagine that you spent some amount of time or money on SEO and, in the end, earned the very top position you so strongly desired for the keywords that you believed were The key to success, only to later discover that the result of this top position is a total of 50 new visitors to your website (the same you can probably buy through AdWords for $ 0.25 per click). So how much time and / or money did you get that you could buy for $ 12.50 per month? It would be even better if when researching keywords you buy ads on search engines for the right keywords and then create a history of what Keywords brought not only clicks, but also showed a tendency to convert! SEO is not just about positions on certain keywords; Optimization is devoted to attracting a large number of high-quality visitors to your website, the flow of which you hope to turn into leadership positions or sales. Competition analysis In the end, to determine the keywords that account for a certain number of searches and which also demonstrated the possibility of conversion, this is not enough . It is one thing to obtain a presence in the issuance of these keywords through paid search - it is one thing ... to achieve a presence in the issuance of the same keywords naturally - this is another matter. In order to quickly determine what will be required to win the competition, conduct a search on one of your most popular / Competitive phrases in Google. Create a list of the first 10 domains. Then make a "site: www.nameofdomain.com" (without quotes) search in Yahoo and you will see the number of pages and the number of backlinks that are available on each of these websites. Although this is not all that is required to get into these positions, this is a good indication of what kind of work you may need to take them. The start-up company we are talking about had six pages of content indexed by Yahoo and three backlinks, While its most successful competitor (on a low-frequency request) had 374 pages of content and 2,000 backlinks. Content is the king. Without quality content, you will have problems getting links and traffic. Develop on your website quality content pages. Use keywords that are important to your business, which you found in the research process. Each page is unique. Also, the title tags of your pages should be unique and appropriate to each page. All the pages of the site of the startup company in question had an identical title tag. And, yes ... as you guessed ... the name of the company was written in the title tag. If you necessarily include the name of your company in your title tag, put it at the end. The opinions about which headers are best will be different, but if you want your most important keywords to be listed first, make a title tag of about 66 characters in length, including spaces. References The gong win slowly but aggressively. If you start a new website (or just start paying some amount of SEO attention), from the very beginning, create some number of links to your site. You can easily get on the lists of Yahoo Directory, BOTW.org, or Business.com. And you can submit a request for consideration in DMOZ (although it may take a long time to really get on the list). You can also submit press releases for consideration. I tell you again, do not rush to buy a huge amount of links, because the search engines can for this reason decide that you are trying to manipulate their results. Optimizers do not manipulate the results of search engines; We help companies position themselves to search engines in a more favorable light. Think of us as PR experts for web pages of search results. Analytics The success of optimization efforts is truly measured not by what you can or can not see in the search engines ranking report - at least not directly. If you do not use analytics instead, do it now. Google Analytics is free and provides several good solid reports. Yahoo Analytics is also wonderful (and free if you are an advertiser). If you are trying to measure SEO work, then you might want to get good basic traffic information in your analytics, then implement your recommendations and track how your changes affect Your natural traffic from search engines. Your changes should include conversion tracking so that you do not just analyze traffic, but also monitor the percentage of conversion of keywords.
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