French Connection: a fashionable provocation to achieve leadership

French Connection is an English brand, founded in 1972 by Steven (Stefan) Marx. The main task of the company is to produce high-quality and affordable clothes for the maximum number of people.

History of the brand

In the beginning, in 1969, it was not a brand, but an ordinary store that specialized in selling dresses for the beautiful half of Britain. Marx himself shook them. But such a business, according to Stephen, developed at a snail's pace, and to expand the list of client base (in the face of men), he decides to diversify the range. So 3 years later the first collection from the French Connection, intended for the stronger sex, was born.

Clothes fully corresponded to the fashion trends of that time and were sold in a short time. This success was an inspiration for a beginner designer, and he decided to create collections not only for men, but for ladies and their babies. I want to note the fact that the children's clothing line differs from the adult only in size.

After some time, the assortment of the brand expanded. To him were added such fashion accessories as watches and glasses, and then a collection of shoes appeared.

Each creation of the French Connection is an inspiration derived from the spirit of hooliganism and the avant-garde. This attracts the attention of new customers.

A grand scandal - the way to success

Six years later, Stephen invited to his role as chief designer Nicole Fari, who previously had a huge experience of cooperation with Italian and French brands. But such a personnel decision did not work for the company. Purchasing demand fell sharply, which put the brand on the path of bankruptcy. 10 years of hard work, put on reanimating the company, were not in vain. And by the beginning of the 90s, the brand had become one of the leaders of the British fashion world. But such success had the opposite side.

The advertising campaign, which returned the former popularity of the brand, as many ordinary people and critics noted, was saturated with aggression. And all this happened because of the renaming of the brand. The name was decided to be shortened and only the initial letters left, eventually the word FCUK was obtained, which, according to many fashion connoisseurs, was subject to censorship. If the advertising campaign did not focus on this abbreviation, then, probably, the scandal would not have happened. The last straw was the mass complaints of residents of London on such an open and unpunished rudeness that hangs around the city in the form of advertising banners. But while the authorities dealt with representatives of the French Connection, clothes and accessories from the brand were bought at incredible speed.

Children's collection

Although this collection was on sale not so long ago, she managed to win the hearts of many people and get positive feedback from mothers of newborns. Older children also did not go unheeded. Especially for them designers have developed bright dresses (for girls) and shirts, T-shirts, shorts and jeans (for small gentlemen).

Such rapid success of the new line was promoted by branded humor of the brand. So, dear moms, if you want your child to dress fashionably, out of the box, original and at the same time only wear things from the best materials, then the French Connection brand is just for you!

Style casual

Designers of French Connection try to create such clothes, which can be worn in everyday life. The age category of the brand has expanded - it includes ladies under 40, but it is quite possible that older women will also be able to replenish their wardrobe with the products of this company. Each French Connection dress, complemented by comfortable boots or sandals of the same brand, will help create a stylish everyday image. The fact that the brand's products really deserve admiration and respect, we are daily affirmed by the stars, who stroll through the city streets in this dress.

But the British company did not stop there either. She opened her own radio station. But, apparently, without scandals in those years, the representatives of FC could not do, and again the brand was at the center of all events after an advertising campaign was held with the participation of girls of non-traditional sexual orientation. Such a noise did its work and gave the company fabulous incomes and long lines of customers who want to buy at least one thing from French Connection.

Today the company, along with clothing and accessories, successfully produces alcoholic products, perfumes and even contraceptives.

French Connection: customer reviews

As time does not stand still, so the brand has undergone changes. If before the brand was a symbol of shocking and the main center of many scandals, today it immensely pleases its customers with its high-quality clothing, accessories and swimwear. According to numerous reviews of customers, French Connection differs from the others not only by its originality, but also by the quality of the things offered for sale. It is also worth noting that almost all people who purchase in stores or order goods via the Internet from this brand, were satisfied with their purchases.

And in the end it's safe to say that French Connection is clothing that is not only of quality but also of affordable value.