Five ways to show the generosity of the soul

If you are ready to help your neighbor, do not rush to part with your money, placing them in charity funds. Instead, help a particular person in trouble. Your generosity can improve the welfare of public organizations, because charity is now one of the types of business. You have secrets that work perfectly for the charitable representatives of the society and enrich the charity funds.

Creating Template Photos

When we look at the victims of an earthquake, most often in a photo we see a family facing a destroyed house. These people are waiting for help, but in this picture there may be a discrepancy. The lens focuses on a smiling beautiful baby with huge eyes. The idea is that compassionate people can not resist the magical charm of children. However, according to scientists, this classic image does not always work. When researchers from the University of Alberta asked people to visit the fake pages of sites where requests for help to tsunami victims were posted, most often people did not react to the appearance of the child.

Sometimes people were struck by the discrepancy in the images, and they showed great willingness to help the family of the unfortunate peeled baby. After this research, charitable foundations were recommended to create more detailed template photographs. At the very least, they must reflect the truthful state of things.

According to sociologists, people are more inclined to help the victims if they see their active position. A person who frankly expects help from outside and does not seek to start a new life on its own, causes less sympathy. Thus, a snapshot of people trying to build a temporary shelter, will bring more profit.

It is not necessary to focus on individual stories

When somewhere in the world there is a large-scale catastrophe, it is easier for people to understand the scale of the tragedy if they hear the first-person story. We are often told stories of the victims, in the hope that our hearts will soften and we will be able to identify ourselves with unhappy victims. It seems that this is a good idea, but only if people are not "overfed" by such stories. Otherwise, specific stories lose their influence. Therefore, charitable organizations can do more if they focus on an expanded picture of what is happening. In some cases, abstract concepts and people's desire to improve the world or raise issues of social justice are more effective.

Careful selection of words

Even changing one word in a specific phrase can significantly increase the amount of donations. This conclusion was reached by the psychologist Nicolas Gegen, who conducted the experiment in 14 bakeries in Brittany. Tin banks were placed on each counter with information about a charitable organization operating in Togo (West Africa). Phrases on all labels were identical, except for one word. People were called upon to sacrifice "loving", "helping" or "giving away." When the money was calculated, it turned out that banks with the word "love" collected twice as much money. Researchers believe that this word evokes a sense of solidarity, compassion and support and makes people be more generous.

Donations in public view

We all want us to have the right impression in society, so we often do good deeds for show. In 2010, a group of Japanese scientists invited volunteers to donate money for charity. However, people had an alternative to save their savings for the purpose of subsequent accumulation. As it turned out, people were more likely to part with money if they were sure that their actions were fixed. Generosity can be competitive, which means that people are willing to part with larger sums, without retaining the right to anonymity.

How to get money from a millionaire?

Charitable funds should not be asked to solicit a wealthy person to part with a large sum of money. This can lead to the opposite effect. Millionaires would not be such if they could not count profits and losses. Free money makes them less generous as soon as they start thinking from the perspective of investing. That's why you need to contact a wealthy person for a direct donation, not forcing him to think that he is investing money in something worthwhile.