Elinor Lambert. The history of the fashionable "mile" of New York

What is the fashion show of the sixties of the last century? Imagine a huge hall, which is packed to the brim with ubiquitous journalists and reporters. In addition to newsmen and representatives of television, professional "buyers" and potential customers of designers huddle in it. No music or background accompaniment. In the hall there is a dead silence, which is interrupted only by a measured tapping of the heels of the models. From time to time the public comes to life to write down the next name of the set of clothes displayed on the podium, after which it again falls into a stupor. A game of light or even a seedy special effect? Forget it! No "celebrity" and media people - here it is, Fashion Week in New York, in all its glory.

Turn upside down

But one day everything changed. Boring to the extreme shows of seasonal clothing turned into colorful and exciting shows. Pass models on the podium began to resemble musical improvisation, the script of which could compete with the Hollywood film.

Some designers were betting on chic scenery, others were counting on success thanks to the invited stars. Anyway, but already in 1973, fashion shows accompanied bold models. They came out in ultra-short skirts under the most popular bits. And places of fashion events have become unusual, sometimes even exotic locations.

Godmother

A secular columnist and journalist became a revolutionary, to whom the American fashion owes its modern position. Her name is now known to everyone who is at least a little interested in the fashion industry. This is the most important fashionista of New York. It's about Elinor Lambert.

The Colombian had a certain influence on the representatives of the financial circles of the United States. Therefore, as early as 1943, it began to make its first attempts to turn the world's attention to the products of North American designers. In addition to this global goal, she managed to attract the attention of local buyers to clothing that was produced in the US.

Time for a change

Elinor Lambert gave her beloved city New York a unique chance to outshine his majesty Paris. Well, America not only took advantage of this opportunity, but forever changed the fashion equation. To the overseas brands played the devastation that prevailed in France after the end of World War II. "To the old woman" Europe at that time was not up to the luxurious shows. Many fashion houses were ruined. The efforts of the journalist were successful. New York pushed the "Big Three" brotherhood, which included London, Paris and Milan. From now on, the fashionable union, known exclusively for its European character, included the "Big Apple".

And the whole world is not enough

Seven years ago, the fashion show was in the territory of Bryant Park. During the Fashion Week, huge tents were installed there, which eventually exhausted themselves.

At the moment, the action takes place at the Lincoln Center. Its official name is Mercedes-Benz Fashion Week. According to the long tradition, the show is held twice a year - in September and in February. On the threshold of October on the podium the trends of the coming summer are broadcast, in the winter - autumn trends. The regulars of the shows are such eminent fashion designers as Michael Kors, Marc Jacobs and Vera Wong.

Silicone Life

Mercedes-Benz Fashion Week is considered the only event of this kind, in which clothes show not only live models, but also plastic mannequins. In such a simple way, organizers manage to save a decent amount year after year.

The icon of fashion journalism

Today, the Chicago Institute of Arts is rightly proud of its talented graduate. Lambert spent several years in his classrooms, choosing as the main subject for studying fashion. After a while, this fragile and tender blonde burst triumphantly into the pathos and conservative world of European fashion.

It is the Art Institute of Chicago which belong to the laurels of the educational institution, in whose lists of students Elinor Lambert is listed - the incomparable and unforgettable godmother of the American world of fashion. The peak of the observer's career came in the seventies of the twentieth century. By the end of the century, her private opinion became a kind of measure and standard of taste. Elinor Lambert composed and edited lists of reputable persons in the field of fashion. In the autumn of 2003, the most stylish woman in the United States forever left her admirers and students.