Effective Website Promotion

We all want a phone call to ring or a letter from a person who found us on the Internet, recognized the value of what we offer, and is ready to pay us. But for most business owners such a scenario is a rare event. Why does site promotion not work? And what can you do to increase your chances of improving your business through your website?

Strong> Promotion of sites today is not only the withdrawal of the site to the first pages of search results and attraction of target visitors, but also work to increase the conversion, that is, the transformation of visitors into customers. Unfortunately, not all companies engaged in website promotion bother themselves with such, as a rule, not included in the framework of the treaty nuances. Therefore, many sites that occupy high places, do not bring the expected returns, because they are not completely prepared for visitors.

As a user, when I search for something necessary for me and go to the page, my first thought is "this page will solve my problem?"
In addition, when we want to be entertained, we are looking for something that will interest us on the Internet. If this is really interesting, then, for the sake of continuation, we are ready to pay.

When we hit the site, we want to quickly navigate - in the right place. We do not like a very beautiful site, but which opens pages for a very long time, interrupts banners or has an intricate appearance. And it's not clear where to click to go to the right link and get what we came for the site for.

On the page, we look at how it fits our problem, understands our needs, and it looks like it can offer reliable solutions. Then we are ready to use the services offered. And website promotion.
Therefore, before creating a page and writing content, determine your target audience.

The site will have prospects if it can:

• To attract specific users who want to consume what you offer,
• Speak their language,
• Help them solve their problems,
• To offer easy, reliable solutions,
• Start a dialogue,

Be sure to do different pages for different users!

I had an interesting conversation on the net with a representative of the company that provides voice services over VoIP (voice over Internet protocol), offers several functions that could be useful to small and growing companies. Interested and willing to learn more, I visited their site. And I was disappointed because the site did not tell me anything about what it could do for me, offering many technical terms that could mean something to telephone engineers, but absolutely can not affect ordinary people who are more likely to be interested In their product.

How much better would it be if the main pages would be written just for potential customers, and using the button "Technical Information" on the panel you could look at the information for techies, with the button "for suppliers" - prices and terms of cooperation would be highlighted - shorter , "divide and rule".

The company "Saitum" offers website promotion in Yekaterinburg, Moscow and other cities. We work not only on the position, but also on increasing sales. Our slogan is "Smart sites for business". Entrust the promotion of the site to professionals.