Designer Alena Akhmadullina: biography and creativity

Russia has long remained in the shadows for weeks of high fashion, but our oblivion is gradually ending. Young fashion designers take the initiative in their own hands and resolutely unfold the tastes of mods of the whole world to their side. Moreover, aerobatics work is the attraction of foreigners with clothes and shoes "a la Rus". One of the pioneers was Alyona Akhmadullina, a fashion designer with a model appearance and a man's working capacity.

Who is she?

Huge eyes of the color of pure water, thick eyebrows arched and fluffy eyelashes - Alyona Akhmadullina could become the heroine of books and novels if she were born a little earlier, but in our century it succeeded too. At 37, she is a successful fashion designer, founder and chief designer of the brand Alena Akhmadullina. The name, by the way, had to be modified to match its fabulous Russian image, parents named Akhmadullin Elena. The future designer was born in the family of nuclear engineers in the town of Sosnovy Bor. All childhood was actively engaged in sports, and finally the soul organization of my mother could not stand - my daughter was taken to an art school.

Starting a career

At the age of 17, Alyona Akhmadullina entered the St. Petersburg University of Technology and Design, listening to a lot of criticism and gloomy predictions that fashion would not be taught there. At the initial stage, the girl did not need such a narrow specialization, first of all she wanted to learn how to draw. Science went for future use, and in 2000, at the contest of young designers, the girl took the Grand Prix and the prize "Dress of the Year 2000". Then there were contests in Italy and Switzerland. About the young designer began to talk. A year later the debut collection of the prêt-à-porter brand was released. In 2005, at the Paris Fashion Week, Alyona Akhmadullina showed her fabulous nature with fur coats for flyweight, narrow trousers and flying maxi-dresses. Since then, she has been a regular participant of the Paris fashion weeks.

Job

Paris is, of course, an achievement, but one does not have to relax. On the Ligovsky prospect in the design studio the work of the creative shop of the designer is boiling, where 9 people work: cutters, tailors, designers.

Each collection is a challenge to stereotypes. In the autumn and winter found the avant-garde of the 30s - soft fabrics, flying skirts, combined with man's tailcoats and tuxedos. In 2007, the designer Alyona Akhmadullina won a competition for the development of a form for the Olympic team, which strongly influenced the motifs of the winter collection. At the same time, a collection of bags and accessories for Yoga magazine was released.

In work and life, I never looked for the idols of Ahmadullin. She regularly raises her level of education, because she is looking for inspiration in new impressions. A vivid reflection in the creativity found her acquaintance with the works of the artist Vasnetsov. She presented the collection with such motives in Paris in 2008. The same year I remembered working on the design of matryoshkas for the anniversary of Voque magazine and the opening of my own boutique in Moscow. It seems that the confession has come down from all sides, because in 2009 the designer of the Eurovision Song Contest becomes Alena Akhmadullina. The designer's photo appeared in the lists of the best in the clothing industry around the world.

Russian style

In the work of Akhmadullina, Russian fairy tales occupy a lot of space. For her, this is a storehouse of ideas and a source of inspiration. She knows how to masterfully work with the text on the fabric and the texture of the materials. In one of the collections on the epics of the epic "Sadko", Akhmadullina depicted a magical underwater world on the fabric, turning to mosaics and appliqués. The composition is based on waves, volumetric decor and plasticity of materials. In the collection there are many fur products with mosaic technique; Laconic coats of mink and doodle are complemented by embroidery and combined inserts, sculptural waves are formed. Given a tribute to denim, although there is a single water theme. Among the accessories are clutch-pearls made of mother-of-pearl plastic, bag-bags with a handle in the shape of a shell and glasses with waves on the bow. Even in the West, the "Russian fashion" is popular, with which Akhmadullin is firmly associated. The designer chooses quality natural materials, does not neglect any forms and likes to return to the past.

Personal life

The profit in one sphere is compensated by the loss in another, which was experienced by Alyona Akhmadullina. The girl's personal life is not particularly successful. She managed to marry Arkady Volkov, a producer with connections in the West. The marriage lasted seven years, but ended in parting. The reason for the rupture is still covered in mystery, although there are rumors of Alena's infidelity and her plans to become a friend of the life of a mysterious oligarch. Also mentioned is the rumor about Alena's inability to become a mother. Akhmadullina does not exchange for fleeting novels, she pays herself time and does a lot of sports. Apparently, her temporary lull she uses to prepare a new extraordinary collection. And the audience is waiting for your favorite fabulous prints. By the way, the designer's personal life was discussed even because of working moments. At one time Ahmadullina's brand was financed by a close friend of Oksana Lavrentieva. About a loud scandal between the two girls have been gossiping for several years, since the issue of sharing rights to the fashion house was acute.

What does he think about himself?

Ahmadullina assures that she never wanted to be considered a fatal woman. Surrounding scandals oppress and deprive forces. It is easier to abandon everything and go into creative work. She likes to rebuild and adapt to the novelty. For fashion, Alyona strictly does not follow, tries to feel the trends and communicate with people "in the subject", watch news and fresh movies. Recently rumors that decided to put an end to their freedom Alyon Akhmadullin again appeared. The husband is the infamous Alexander Mamut, one of Russia's successful and wealthy people, who was called the apple of contention during the first marriage with Arkady Volkov. Mamutu is 47 years old, and he wants to play a magnificent and grandiose wedding in Venice, for which he is said to be willing to pay a couple of million dollars. Will the information be confirmed, or will Ahmadullina leave everything a secret? It seems that the fans of the brand's clothing will have to believe the information with an orientation to the collections being produced. Probably, a new marriage, if it happens, will be reflected in the fabulous outfits created by Alyona Akhmadullina. And a new round of creativity and imagination will begin!