Business, Project management
Customer-centricity is a number of advantages for any company
Customer-oriented is a rather blurry concept. In order to determine its purpose, it is necessary to identify the main features of this direction in the work of a firm, enterprise or institution. There are a lot of concepts and definitions. But we will use two that more accurately reflect the goals and directions
"Customer-centeredness is ...": reverse examples
You applied to the bank for the purpose of opening a deposit, a credit card or some other service, of course, hoping to receive a modern service. However, the operator pleasantly surprises you with the fact that you need to pay for the Internet banking service. Another situation. Ordered goods in the online store is brought by the courier not for the first time, but beforehand to warn, calling, does not guess. And here's another familiar case: you call the service. In response, there is an encouraging phrase: "Stay on the line. Every your message is important to us. " But the answer of the operator should wait at times more than half an hour. Client-oriented company in the above examples, of course, under a big question.
"Customer-centeredness is ...": examples for clarity
In order to understand the essence of such a concept, it is a good idea to present it on an example
"Customer-centeredness is ...": internal principles and rules
If we talk about the internal difficulties of restructuring the company in accordance with this concept, then it is worth emphasizing three issues. The first of these is
The second issue, which requires special attention, is financial resources. They are necessary for any restructuring of the institution's policy, firm, enterprise. Not always client-oriented brings great profits in the shortest time. But often this is offset by the company's heavy weight in the market or competitive advantages.
The third question, probably the most difficult one, is the client. For each product and service, it's yours. Therefore, the single rules of client-orientedness are not easy to deduce.
In this article, of course, the topic "customer-orientedness is this" is not opened in the full picture, but as introductory information it is quite acceptable.
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