Advantages of Internet advertising before other types of advertising

Every day people spend on the Internet for several hours, solving their work and life issues. The audience is constantly growing, both quantitatively and qualitatively: adolescents, young people, mature people with high incomes are ready to buy goods without leaving home. Most companies have long understood the importance of the Internet and actively sell products through their website and use such promotion as Internet advertising. Advantages and disadvantages are in advertising on television, radio, on the Internet and printed publications. In the article in more detail will be told about Internet advertising.

Advertising and its variety in the network

Today, on the Internet, you can see a large amount of advertising, which differs in appearance, technique of placement, the way to influence users. Each owner of the resource, after knowing his audience, must decide how to declare himself about himself and understand how Internet advertising will be chosen. Advantages and disadvantages, of course, there are in each species, but the effectiveness may be different.

The most effective types of advertising include the following types:

1. Placing in directories and directories is an easy way to tell about yourself, most often free and not requiring special knowledge.
2. E-mail marketing - with a good, unobtrusive mailing letters to current and potential customers, this method can be very effective and profitable.
3. Link exchange is a simple, but a good way to promote a company at the expense of others, when in a section of useful information or contacts recommend a site similar in theme.
4. Banner advertising is one of the most popular types, which you should talk about in more detail, you can see it on almost all sites that want to earn extra money.
5. Contextual advertising - every year is gaining more and more turns and sometimes small companies start their business with it, since these advantages of Internet advertising are higher than those of other types.

One advertisement invisibly attracts attention and raises sales, another causes negativity, when it is obsessively opened to the whole screen, the third presents not only its goods, but also a means of promotion. You can choose one or more kinds, interact with one partner or with several, and eventually understand which advertising will be most effective.

Main advantages

For companies that have not yet decided where to create advertising, it is worth to tell about the main advantages of placing on the Internet:

• Advertising placed on the Internet is cheaper than, for example, on television. Especially the difference in price is felt by regional companies that are just starting their business.
• Create advertising on the network is easier, and the speed of its transfer is higher
• Carry out an analysis and consider the effectiveness after the launch is easier, which allows you to immediately make adjustments if the result is unsatisfactory.
• Adjust advertising to your target audience, geographic location and time is simpler and cheaper than radio and television.
• Not only for large companies, but also for small companies, it is possible to enter the world market.

disadvantages

Undoubtedly, the advantages of Internet advertising over other types of advertising are higher, but it also has drawbacks that you need to know about to be prepared for everything and understand how to correct mistakes and spread information about the company in the best light:

• Before talking about your company, you need to study the target audience and understand where it gets information about the goods for yourself. Not every potential customer is ready to buy through the Internet, because it does not cause trust. These clients are most often referred to as the older generation, who are used to buying from people and getting a check in their hands.
• The competition in the network is big, and before you advertise, it's worthwhile to think about what is unique about the product, and why people should come to you.

Banner advertising

A popular Internet advertisement is a banner that is hosted on a wide variety of resources. Often large companies place several banners in accordance with users' requests. On the information portal, a banner can tell about the company itself, on sites where people ask what is better to buy - this product or one, you can place a banner about a specific product at a discount, and on the third site - a banner announcing the holding of the competition.

This is an expensive form of advertising, but popular and effective, with an independent selection of resources for placement. The main thing is to create a good, bright, inviting banner, place in the right place to achieve the goal.

The advantages of advertising on the Internet on thematic resources

The article has repeatedly mentioned the target audience, how important it is to study it and understand what is interesting to it. Knowledge of it will help to find those sites where you need to place advertising.

Example. If the target audience is moms in a decree, it is clear that they are interested in goods and services related to children. But at the same time, mothers want to look good, even going for a walk with children. If you are selling women's beautiful and practical clothes, then you can advertise on children's websites or forums, where appropriate.

Finding a link between the target audience and thematic sites is an important step, since most people spend most of their time on their favorite sites, forums, blogs that interest them and meet their needs.

contextual advertising

The type of advertising in the form of an ad, which is shown in a similar topic of the query through the search engine. Example: the user asks a question about where to go in the winter. The search engine offers answers such as advertising a travel company or a tourism site, where he can find answers.

Contextual advertising has three main components: the advertiser himself, networks in the form of large search engines and a site for placement. Not always these three components work together, the variant of interaction of the advertiser with a network or the advertiser with a platform is possible. The advantages of online advertising of this kind is that you do not need to waste time searching for good sites, as the system will do it, and advertising will be shown only to interested users.

How Internet advertising interacts with the audience

Before placing ads, you need to perform several actions:

• To study the target audience;
• Determine the type of advertising or stop the selection on several types;
• Create an advertisement for CA that attracts and calls to action;
• Find resources for accommodation.

If you select several types of advertising will be placed in different places and here it is worth knowing a few important points. First, at the post office, on weather and news resources, the user spends little time, and rarely pays attention to advertising, its effectiveness will be low, but it will make a certain contribution. To increase efficiency, you need to choose sites with useful and interesting information.

Unobtrusive, but noticeable advertising, which is constantly on view, will lead to far more users. This is the main advantage of online advertising - lure the client, when he himself is unconscious, but needs a product / service and makes a purchase.

Marketing research using online advertising

Advertising can be not only a way of selling goods, but also a method of promotion and research. The Internet allows conducting marketing research, having the ability to collect and cover more respondents than the classical way. The study can involve all comers, regardless of where the user is.

The company that released the test version of the product can immediately conduct a survey and collect data instantly about trial use. Such studies are simpler, cheaper, faster and more accurate, which helps the company understand better its consumers. There are also advantages of Internet advertising for the company that launched a video about the new model of the produced goods. You can find out the opinions of consumers, how much the product liked, and what is better to change and correct.

Internet advertising main or addition to other types?

Are there any advantages of Internet advertising in comparison with radio, television, outdoor advertising, and how much more effective and effective they will affect the increase in sales? Every businessman asks himself this question when he opens his business and thinks where to start promotion, because advertising is the engine of trade.

The best option is to use several types of advertising that future customers can see and hear in different places: on TV in the morning, on the way to work, at the office at lunch time. But at the first steps of development it is difficult to allocate a large budget for this direction and we have to choose one thing. Do not be afraid of online advertising, you just need to place the accents correctly, so that it will be noticed by the target audience.

How it can hurt

Internet advertising has advantages, there are many of them, and all of them have a positive impact on the company's reputation. But, like everything else, this species has the reverse side, which can do harm when it becomes obtrusive, inappropriate and repels the consumer to make a purchase.

The advertising message, which comes not in time and out of place, is called spam, and when there is a lot of such advertising, then, as a rule, the company loses the client. Use the newsletter is better in cases where the customer agrees to it after the purchase of the goods. For example, a girl ordered cosmetics for the first time and can order again. The store must ask a question, you can send her messages to the post office in order to get acquainted with the goods and possible promotions and discounts. If the girl agrees, then the mailing should be no more than once a day, and not more often than twice a week.

Every day millions of people visit the Internet in order to find useful information, chat with friends, buy goods, and every time you see advertising. Clinging, simple and appealing, which tells about the company and helps to increase sales. Qualitatively created advertising and placed on the right resources will be the key to the success and recognition of the company.