A beautiful flyer is easy

Practically every day, we get into our hands advertising catalogs, flyers, leaflets. They are distributed on the streets of the city, busy intersections and in supermarkets. Such an abundance of advertising tires, and often most of the leaflets go straight to the trash can.

However, for an owner of an enterprise trying to increase the prominence of his product or service, it is very important that every penny spent on advertising ultimately brings profit. But how to get money spent on creating flyers to work?

Goals and means

So, the task is set, so that as many consumers as possible are interested in the establishment, the goods or the service. For this, every advertising message should accurately talk about the profitability and uniqueness of the proposal. In addition, you need to address directly to your target audience. Then the number of failures is minimized and money will cease to fly away.

The simplest means of disseminating information about the enterprise was, is and will be printing products. The price for similar services is much lower than for television and radio advertising. In addition, the customer can choose the distribution sites, thus controlling the audience.

Flyer and flyer: what's the difference?

You can safely say that these two advertising tools are different in form and content. The advertising flyer is printed on small sheets (sheet A4, divided into three parts). Choosing paper, give preference to high density material. It makes flyers attractive and allows a long time to keep the original shape. As for content, the flyer can report general information or contain some elements of the catalog. At the same time, most of the goods are advertised.

Whereas a flyer is a way to report a stock or a new service. Often it contains information about mass events, concerts, seminars of famous people. It informs about the place and time of the event. Often, the flyer is used as a discount ticket or a lottery ticket.

Attractive flyer

This is the key point in the effectiveness of the advertising campaign. A small bright leaflet must cause a desire to keep it and read, and the message contained in it must be capacious and understandable.

Competent design of the flyer must comply with the following rules:

1. Information should be logically arranged in the direction of natural reading: from left to right and from top to bottom. All the most important is indicated in the upper left. The bottom half of the flyer only details the message.

2. The entire text should be easy to read and understandable. Do not use long sentences and difficult to understand words. Please note that you can read the message on the go or in the transport. A person from the first seconds should see on the page useful information for themselves.

3. All images and text should not merge with each other and require additional effort when reading. The most convenient option for the eyes is black letters on a white background (or small deviations in colors), whereas a white font on black quickly tires.

4. The flyer must contain interesting and attractive illustrations. They need to fill almost the entire first (home page). Text messages can be placed on the back.

5. You need to put in the header an interesting and profitable proposal. According to statistics, everyone reads a hat. For the person who takes the flyer, this will be an additional reason to keep the leaflet and carefully study the content.

6. The content of the flyer should encourage the consumer to visit the store, event, service center or company website. In each advertising material, the contact information of the enterprise must be obligatory, otherwise all advertising activity loses its meaning. The consumer simply can not buy the goods or use the service, even if it attracts the company's activities.

Fighting against competitors

Unfortunately, it is not enough to submit advertising material competently and hand it to the potential consumer. Flyer is not a secret weapon, its effectiveness has long been known, and competitors can also use it.

In order for a person to keep your flyer and then use the offer of the enterprise, you need to place in it something that will cause maximum interest. For example, if a children's creative studio is advertised, a scheme of an uncomplicated craft can be placed on the back of the flyer. Such a leaf will be preserved by every mother, and in the course of a home creative activity, many will most likely be visited by the idea to come to at least one lesson in the advertiser's studio.

Honesty is the key to success

You can not deceive the consumer's expectations. Of course, the discount flyer is a reliable means of attracting visitors. But if, for example, in the advertising of the restaurant you specify a discount on the whole menu, but in fact it is provided only for soups and salads, and in the text of the flyer there is no such specification, the visitor will remain disappointed. Such advertising will only alienate the client.

The rules for submitting advertising material are quite simple. Do not forget them, and the distribution of flyers will certainly bring the expected effect.