All of us have repeatedly heard in the sphere of trade and in other fields the term "dealer". What does this word mean? Who is the dealer? This is not an employee. The dealer is the partner. He invests his finances in the business, operates in his own premises and, accordingly, receives much more than a simple wage worker. In this type of activity, both large and smaller companies are interested. What is the essence of the dealer's work? A firm or a private entrepreneur signs a special agreement with the supplier company that buys a certain amount of goods and then independently finds customers for it. However, the activity of the dealer is not limited to this. Of course, he is a commercial intermediary, but at the same time he is engaged in trade on an ongoing basis. The most important thing for a dealer is not just to find a one-time customer for one shipment of goods, but to set up a whole sales channel. Thus, it creates a new consumer value of products. His duties include providing a good room for demonstration of samples of goods, providing customers with expert advice and, finally, high-quality service. Now you understand that it is impossible to say unequivocally who the dealer is. This concept goes far beyond the literal translation of the word. We can say that the dealer is more than just a seller, he is a representative of a large company that promotes and sells goods in a profitable light on the market, which a large corporation alone can not (or does not) manage independently. According to the dealer agreement, the parent company has the right to make different demands on its sales representative. And, perhaps, the most common among them is the observance of a certain price level. Companies carefully monitor that there is no dumping. In other words, the partner partner of the dealer agreement undertakes to sell the goods at the price specified in the contract (or above it). The most important thing is that there is no unnecessary understatement. In the event that this happens, the cooperation ceases. Again, we should return to the question of who the dealer is. As you can see, this is also an honest partner who, when making a profit, must think about the interests and the company that provided him with the goods for trade. There are other requirements in the contract. For example, a parent company may require a strictly fixed size of a trading platform, a wide range, strict and transparent reporting. In addition, she has the right to oblige her representative to use corporate symbols.
How to become a dealer company? What is the benefit?
If you are interested in this kind of activity, and the phrase "I want to become a dealer" began to flash in my head , this part of our material is specially for you. It is not so difficult to engage in such a business. As an entity, you need to enter into a dealer agreement with the supplier company. All details and nuances of the transaction are negotiated and entered into the contract. Now about the benefits. Becoming a dealer, you can make a profit. Its size is directly proportional to sales growth. And they will grow, because you will face a low level of competition. Finally, well-established representatives have the opportunity to work on very favorable terms: with large discounts and various bonuses. We think that now we gave an exhaustive answer to the question of who the dealer is.