Push-message - what is it? How do I enable and disable push notifications?

Modern technologies do not stand still, operating systems as well. With each new update they get more and more tools and useful functions. Therefore, many users are often asked various questions about this or that option. For example, a push message. What is this? Why is it needed? This we will discuss below.

What it is

Many users of a personal computer are familiar with such things as notifications from the system or an antivirus program that alert you of a problem. These alerts usually appear in the lower right corner of the screen. This is the very first push message. Later, the developers of mobile operating systems moved this idea to mobile devices. So a push message was created. What is it? This is a short notice that appears usually at the top of the tablet screen or smartphone.

Who sends messages

Naturally, applications. They notify the user about a particular event, fact or problem. For example, games most often report the emergence of new shares or replenishment of the player's energy. The user himself decides which applications can send push messages, and how this can not be done. Customizing these notifications is not so difficult as it might seem.

OS

So, the push message (what it is, we have already sorted out a bit) are most often now applied on mobile platforms. Which ones? First of all on "Android", which is the most popular mobile operating system to date. By the way, it is the company Google, which is the developer of Android, the first to put into operation a push message. What does this mean? It was the owners of tablets and smartphones running the mobile operating system "Android" that were the first to feel the entire charm of instant notifications from applications.

Apple and iOs

As for the famous American "apple" brand, they are not far behind their competitors. A year after the introduction of "Instant Message" instant notifications to Apple also launched this useful option on iOS 3.0. It is noteworthy that a little later it was implemented by the company's specialists on the operating system OS X. That is, all "apple" laptops (MacBooks) can also receive instant notifications in the notification area. For example, from social networks. This is convenient, because you can, without entering the application, reply to a message to friends or track the latest news of your page. And on mobile devices this is often used.

Wap push messages

This is also one of the types of notifications. But their main difference from instant messaging from applications is that they display links to various Internet resources in these messages. When you open this notification, the operating system prompts you to select a browser that you can use to open the page. If, of course, the user has not previously defined a browser as standard. By default, in this case, all links from wap push messages are opened in it. Many companies that send mailings to their customers have already switched to this method of notification. Which is convenient for users who do not need to read the text sheets, and senders, who thus increase their client base and views on the site.

Apple. How do I enable push?

Having estimated all the charm of instant notifications, many are wondering how to include them. It is not so difficult. So how do I enable push notifications on the iPhone, iPad, iPod? It's pretty simple. First you need to enter the settings (the icon with the gear on the device desktop). Then scroll to the area where all installed applications are displayed. After selecting the desired one on the right side of the screen, the settings of the selected program are displayed. There is always an area where you can choose the way of notification. Opposite the push, you need to extend the scrolling until it changes its color to green. In addition, you can set the settings and sound so that alerts not only displayed on the screen, but also issued a signal that can be heard if the device, for example, is in your pocket. It is noteworthy that all push notifications can be viewed by holding the top of the screen down. This is relevant when there are a lot of notifications from different applications, and the user does not have time to read them for some reason. Disable "push-notifications" can be exactly the same as to include. All manipulations are performed from the notification center, which is in the settings.

Android Gadgets

They are familiar to most of the users of mobile devices, so for many is not a secret, how to include push notifications. Android allows you to send an instant message from almost every application. There are, of course, exceptions, but this depends not so much on the system itself as on the developers of the program. Or because an old version of the application is installed, where there simply was not this option. Having opened the necessary program, the user needs to enter the settings (most often they are displayed in the form of three horizontal strips or gears), go to the part where the notifications are described. It is there that push messages are turned on or off.

Is it necessary?

Many users do not want to receive a lot of notifications from minor and not most demanded applications. Therefore, you can simply disable push messages in the settings so that they do not bother. But in useful and popular applications, on the contrary - to include. So, most often demand notifications from social networks, mail programs, some games.

Browser push notifications

Push notifications have become an extremely popular tool since about 2015. Browser push notifications are instant messages that come from your site in real time and allow you to inform subscribers about new products, new articles on websites, promotions, etc. Clicking on the notification, the subscriber immediately hits the landing page. Notifications are supported by most popular browsers - Chrome, Firefox, Safari. They are very convenient because they appear even when the subscriber is not on the site or even completely closed the browser. Deliverability of notifications reaches almost 100% of the mark - this is the highest rate among all communication channels. ViaPush mailing service you can customize the delivery time, create customized icon, set goals, conversions, audience targeting and analytics - all this will help make the dispatch more efficient. The starting package of mailings ViaPush offers free of charge.