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Privacy policy for the site. Privacy Policy
The Internet is known for the fact that people often leave their personal data, which unscrupulous website owners can use for selfish purposes. And let this information be minimal, but the very fact that the mailbox is full of spam with a variety of offers, says that the privacy policy on some site is a little lame.
Legal basis
Not so long ago the privacy policy for the site was something completely incomprehensible and unnecessary. But the legislative base changed the view on the secret of the personal data of Internet users.
Today, there are laws that regulate the activities of most resources that work with personal information. In Ukraine it is the law "On protection of personal data", in the Russian Federation - "On personal data". These normative documents establish that any personal information collected, including by sites, should not fall into third parties.
In addition, the resource must inform, for what purpose is collecting information, how it will be used and how the owner will protect it from getting to third parties. This document, called the Data Privacy Policy, should be published in an accessible form and in a conspicuous place so that anyone who visits the site can read it before leaving any information about themselves.
What information is covered by the privacy policy?
We will respond immediately: at all. On the Internet, people leave at the time of registration on the websites the most diverse information about themselves: on behalf of the card number or bank account. All this is considered a secret information, which should not fall into the hands of third parties. And if the name is not so scary, since it can not be checked at all, the bank details are classified information, the disclosure of which may cause financial losses on the part of the user.
When collecting any data about a person visiting your site, remember that the name, surname, patronymic, address, date of birth and even the dog's name is secret information that a person shares with you in order to get the service you offer at the proper level. If such information falls into third parties, the credibility of your resource falls. In addition, this may be the reason for a lawsuit to divulge confidential data.
Why do we need to collect information?
The Internet is full of interesting sites, but a person often loses an interesting resource, just closing the tab in the browser. To prevent this from happening, site owners collect data about visitors to periodically remind themselves of news and interesting promotional offers. The Google Privacy Policy is an example of how to integrate several resources belonging to one company. So, leaving their personal data, the user will meet them on related sites. This is done in order to meet the needs of people as much as possible.
Keeping visitors and meeting their needs - with these goals the sites collect email addresses and names. In online stores, everything is a little more complicated, since a person will need to make a financial transaction. Therefore, the data here will need more, but the privacy policy for the site should be stricter.
Rules for drawing up a document
First of all, it should be understood that the confidentiality policy is a legal document that has been expertly analyzed by specialized specialists, confirming the right of the site owner to collect, process and store personal data of Internet users.
Therefore, the drafting of the document carries a great responsibility and must be strictly followed by the rules. Fortunately, there are no clear rules about what and how to write, laws are not dictated. But there are some features.
The style of presentation should be formal and business, as it is a legal document that can be taken into consideration even in court proceedings. It is necessary to give all information in clear and understandable language. The correct document is one in which there are no ambiguous or not entirely clear formulations.
A good privacy policy for a site, a sample of which should be familiar to the owner of any Internet resource, is laconic and not bulky. It is not necessary to write down details how the personal information will be processed and stored. But to shorten important points is also not recommended.
Stages of compilation
That your privacy policy, the text of which is located on the site, was understandable and logical, first learn the legal framework to know what you are entitled to, and what is better to abstain from.
Samples of this document are better to look at the authoritative resources that are owned by serious companies. The fact is that in them it is necessary to have a lawyer in the state, which makes up such documents.
Write down all the points of what you need to specify in the document. In this case, at the initial stage, try to do this without hints and outside help. Describe clearly when and how you will use the data received, how a person can ask you to destroy information about yourself.
It is also important to indicate your responsibility, if suddenly the information reaches third parties. It is also better to include a clause about what will happen to the data if the site is sold. If you use third-party resources, such as payment systems, for example, do not forget to mention this too, because there you will also need to specify your users' data.
Re-read the finished document and check it with the samples, correct and publish in the most prominent place on the site.
Qualified help
Of course, they know best what the confidentiality policy is , profile lawyers. If your resource requires the collection of a large amount of information about customers, it is recommended to seek help from them. For a simple site, a generic document is enough to ensure that the user's name and e-mail address do not fall into the hands of third parties. For online stores and serious portals it is better to be safe from all sides, especially if you have to deal with rather personal information. Lawyers will quickly and without problems create such a document that will affect all areas of your activity, will be inspected, so that there are no ambiguous expressions and gaps in the privacy policy.
Paying once to a professional, you guarantee yourself an absolutely legitimate activity, connected with databases of personal data of clients. And the trust of users will increase to the company that has this document, and not a note like "I will not tell anyone. Honestly!".
Conversion and privacy policy
Even the simplest privacy policy, the sample of which is on each site, helps to improve the conversion of the resource, if it is competently compiled. This is the results of a study by one of the marketers, who is testing landing pages. He found that the expression of guarantees that personal information will not reach third parties and will not be used for other purposes, increased people's trust by almost 20%. On the scale of several thousand visitors a day, this is not a small indicator.
But, mentioning the guarantee of non-disclosure of data, it is necessary to avoid words with negative associations. In the study, this was the word "spam". Having seen it, almost 19% of people refused to leave their data on the site.
Guaranteeing the security of personal data always increases the credibility of the site. This is very important, because the Internet - a place where there are a lot of scammers, and to prove to people that the site is honest, is not so simple.
Who needs this document?
Ideally, you need everyone to have a privacy policy for the site. The sample, compiled by a competent lawyer, will become the basis of the document, which is a guarantee of user safety. But first of all it's worth taking care of online stores and social networks that have large databases. Also, do not forget about the document information and educational resources, for which a very important element of the activity is sending by e-mail. Simple sites can do without a privacy policy only if they do not collect information. Otherwise you can run into a lawsuit.
Legal implications
In fairness, it's worth saying that privacy policy is the most "dead" section of any website. Only a few users read it before doing any actions. But it is very important, as it insures the owner of the resource from possible litigation.
Many samples have an item indicating that a person automatically agrees to the terms of the document at the time they send their data to you. If on the site there is no document regulating your activity with personal information, it means that its owner can be sued for divulging this information. Therefore, by publishing the terms of the privacy policy on the site, you assure the users that you will treat their data responsibly, and at the same time insure yourself against unnecessary red tape.
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