Positive feedback about the company: sample letter

Positive feedback about the company is an example of the successful completion of the services that the client has used.

Reviews are official and unofficial. Examples of informal ones are easily found on the Internet on forums, social networks, on special sites where people share their experience of cooperation with the company, noting the attitude of employees to clients, the way to solve problem situations, and so on.

Feedback in the form of a thank you letter sent by land or e-mail, is an official option.

Structure

How to write a positive review about the company? The sample, compiled according to the following rules, will always help achieve the goal, strengthen good relations and promote business development.

A good review consists of four parts:

1. C - information about a specific situation.
2. About - Service picture.
3. П - the arising Problem and its decision by employees of the company.
4. P - Result.

Character traits

You can name three features characteristic of a good response:

• Purposefulness,
• Use the language of the target audience,
• Emotionality.

The feedback, having the structure of the SDRM, easily achieves a definite goal. The text of a sample of a positive feedback about a company that does not have an objective may look like this:

"We cooperate with firm X for a long time. There are no complaints. We will continue to work ".

Of course, and such a review is pleasant to read. But if you use the feedback to emphasize the company's competitive advantages, its significance will increase. Compare:

"Thanks to the company X that was developed in a short time, the sales volume for the second quarter increased by 82%. Similar indicators of the old site over the same period were negative. The plans are to order the company to develop two more related projects. "

Here there is a structural approach:

• The situation in which the firm was located (losses);
• A picture of service (short terms);
• Problem (the site does not sell);
• Result (sales increased by 80%).

The text carries an emotional component, emphasizes the benefits of the work done in a business language.

The order of writing

In business circles it is accepted to express gratitude in the letter. As an example, let us consider the procedure for drawing up a positive feedback on a company modeled on a structured CSRS way.

The first question to which it is necessary to clearly answer: what purpose should the review pursue? We assume that the goal is to encourage employees of the company and establish good business relations for the future. Then we remember the language: you need to write in a dry business language. And the third is the emotional component. It is necessary to cause positive emotions of the leadership, leading to the desire to encourage employees.

The desire to encourage arises when an employee has solved an existing problem, the responsibility for which is borne by the manager. Hence, the response should be reliably described this problem and given a detailed explanation of the consequences.

Situation

How to write a positive feedback about the company based on the structure of the system, the following algorithm will show. We proceed to determine the situation:

An agreement was signed to perform the volume of construction and repair work, among which the firm undertook to replace the old bath with a new one.

Non-performance of work or delay with the terms provided for punishment in the form of serious fines, as the premises were prepared for super-important persons and the terms were rigid.

Service

Draw a picture of the service. The work was carried out according to schedule; Building materials corresponded to the required quality; Process technologies were strictly observed.

Problem

At the final stage of the work, when it was required to mount a new bath made on an individual order with all sorts of massage functions and musical illumination, it became clear that the size of the bath was larger than the doorways. Also, the wiring lead to the bath required replacement, as it was done taking into account the size of the standard bath.

The delay in the implementation of the contract, signed by the head of the company, threatened loss of reputation and serious money.

results

The manufacturer Ivanov Ivan Ivanovich used a window opening to make a bath, quickly replaced the wiring and as compensation made the wiring for the stereo system. The works were delivered on time. Vip-person was satisfied and satisfied.

The upcoming sample of a positive response about a construction company will contain four recommended parts. The purpose of the review will be achieved in full when the leader reads the words of gratitude for his worker Ivanova I.I .:

"We express our gratitude to OOO Stroybrig for preparation in the deadlines, the execution of which threatened to disrupt the important residential premises for operation, during which non-standard engineering work was carried out by the efforts of the foreman Ivanova II."

Design rules

It remains to write a letter according to certain rules and print out a ready sample of positive feedback about the company on a letterhead. Specify the addressee, place the appropriate appeal and completion.

A ready sample of positive feedback about the company is sent to the management with all the subtleties of office work.

Thank-you e-mails

Sometimes there is a need to write an e-mail with a positive response about the company, a sample of which, if desired, you can build everything on the same SOPR scheme.

In the "subject" field, you must specify "Positive feedback about the company". A sample of a neutral character can look like this:

"Dear Constantine!

We express our gratitude to OOO Stroybrig for the timely execution of works under the agreement No. xxx.

Regards,

signature".

In this case, the absence of a CODE approach makes the feedback pointless and faceless, similar to an ordinary reply.

Informal feedback

Today, reviews are in great demand among Internet users and business owners. Collect information about the company is not difficult: the information is available for a wide range, and its distribution can be compared with an avalanche that will collect customers for the company or, conversely, dare them.

An example of a positive feedback about the company can serve as a post on the women's forum:

"My son is allergic to chicken eggs. I hardly found a confectionery, which makes diet cakes. I ordered a cake for my son's birthday.

Decorated beautifully, decorated with cream, marzipan cars and helicopters. The view is appetizing and attractive. I was looking forward to the joy and delight of my son: he's a fan of all kinds of cars and airplanes.

It was packed in a transparent plastic box, and suddenly it dawned on me that I would not be able to get it home: the cream melted from the heat. Horror! Feelings of confusion and confusion reflected on my face: "What should I do? How to save the cake? "Ivanova Tatiana, a sweet woman, understood my problem and offered an additional heat-resistant packaging with foil and foam rubber. It saved me!

My son's birthday was a great success! The cake that finished the holiday, I drove without any damage and flaws. He was cooked without eggs (!), As ordered, but the taste did not suffer from it: he liked all the guests. I wish the collective "Sladkoezhki" all the best! Thank you very much for your work! "

After reading this review, other mummies began to ask questions: where is this institution, whether it is possible to order cake for diabetics there, how much in advance it is necessary to order, whether it is possible to order by phone and other comments related to this situation. The conversation lasted several days, and even months later some caring mothers of families found this review and called the confectioner to order a cake.

Perhaps, this reaction to the feedback is the most desired: discussion, questions, answers. The text of the review is compiled according to all the rules. It is clearly structured: the woman described her situation (she was looking for the opportunity to order a cake without eggs), drew a picture of the service (the cake was done beautiful, packed), indicated the problem (the cream melted in the heat), the solution offered by the confectionery worker (heat-resistant packaging) and showed the result DR was held).

The given sample of positive feedback about the company has all the necessary characteristics. The purpose of writing is clearly indicated - to tell that there are places where diet cakes are made. Questions about the possibility of ordering cakes for people with certain dietary needs, who were assigned to this post, clearly indicate the achievement of the goal.

The response was written for the women's forum by the language of a caring mother who is understandable to the entire target audience in this particular case.

Finally, emotional coloring touched the soul strings of other participants of the forum. After all, they also experience the same emotions when they prepare family holidays, communicate with their loved ones, worry about their health.

Motivation for writing reviews

In the end, you should determine what motivates the person when writing a review. Most often, feedback about the company is a sample of a person's emotions.

"The clinic is super! They listened attentively, conducted a full examination, did all the tests and found a problem! Now I'm healthy thanks to the doctor Mikhail Aleksandrovich! Low bow! " - strong positive emotions.

Another example: "People! Take care of your health! Do not go to the clinic "3X". I waited an hour and a half in vain. The manager is a boor. Money for the reception is not returned "- has a negative emotional color.

Having received no emotion, a person will not waste time expressing their opinions, except for the desire to express oneself. If you have a client who understands the intricacies of the case, can notice new accents, focus or focus on any previously unobtrusive elements, then he can gladly demonstrate his knowledge by writing a review.

A leader who reacts to positive feedback about the company is an example of a leader who cares about accomplishing the main marketing tasks for the present day: promoting the company in the market and strengthening ties with customers.

Ways to get feedback

Many companies have realized the benefits that give positive feedback on the campaign, a model of which is the desire to get them in any way. They are ready to pay money to someone who will make a solid opinion about the work of the organization or the product being sold. This approach helps in the initial stage of collecting opinions, but if the actual work does not match the purchased survey, then the opinions of dissatisfied customers will not keep you waiting. And one negative feedback has a weight tens of times more than one positive.

Some managers have the duty to ask their employees to leave feedback about the work to satisfied customers. The downside is that such responses are usually neutral. They do not fulfill the tasks of business promotion, they do not inspire those who read.

Perhaps the most effective responses are facilitated by solutions to non-trivial tasks that arise before the company's employees, often not included in the list of their services, as was the case with the confectionery. A normal person, of course, will have a feeling of gratitude, which can result in positive feedback.

Complete the guide can be a reminder that the present sincere feedback expression is expensive. You can not buy it for money. Therefore, express your gratitude to worthy and highly appreciate those who can express it.