Main types of marketing and their characteristics

All kinds of marketing in general terms are aimed at studying existing product markets and searching for ways to sell goods, as well as maximizing the number of consumers, that is, expanding the target audience. Ultimately, the work done should increase the profits that enterprises receive from their core business. Types of marketing vary depending on the market conditions, the economic situation in the country, the level of supply and demand, and many other factors.

So, the main types of marketing and their characteristics.

Global marketing is such a way of studying the market, which covers the whole world community. That is, in this case there is no division into separate national or regional groups, and all operations on the market constitute a single production and marketing activity.

Also distinguish such types of marketing, as differentiated and integrated. At the first, the market is divided into separate segments or groups for homogeneous goods or services, similar to the marketing policy being implemented. Due to this, specialists plan to thoroughly study each segment and, accordingly, develop the most effective concept of attracting customers. Integrated marketing implies a unity between the internal and external markets, that is, the policy on them is conducted on the same criteria. Thus, it is supposed to meet the requirements of buyers at all levels to the maximum. Therefore, the work of the organization will be based solely on the desires and requirements of the target audience of consumers.

There are such types of marketing, which are based on a personal relationship with the client. This can include interactive, which focuses not only on the quality of the work performed, but also on the degree of customer satisfaction. This type is often used in the service sector, as here there is a direct contact with the client. In this matter, the work of the HR department is very important, because the level of confidence of the consumer group depends on the extent to which the employee of this or that company is friendly to the products offered by the company.

A concentrated type of marketing is used at small businesses that distribute manufactured goods in selected small segments of the market. The purpose of studying various sales options is to take the leading positions in a certain segment. And for this, the organization will have to spend more money to attract a highly qualified specialist who can develop quick, but effective ways to win the client's trust.

In mass production, mass marketing is usually used. Of course, the production of goods in large quantities requires a wide range of consumption, and therefore the sale is carried out in full. In this case, the experts are not so much focused on the client's desire, how many are engaged in developing the minimization of costs. And this is not surprising, because with such marketing activities , even those consumers who completely refused to purchase these goods are taken into account.

Recently, such types of marketing as multi-channel and network have become widespread. The first associates its activities with the expansion of product distribution, for example, through the implementation of retail and wholesale trade. It is based on attracting as many as possible like-minded people. It can be identified with a network type of marketing, that is, its task is to interest a maximum of people, telling about the advantages of a particular company. In the modern world, such a system is actively used in the distribution of cosmetics of foreign manufacturers.