How to write a commercial offer that works.

Business representatives are often interested in the question: how to write a commercial offer that works.
It is rather difficult to interest a potential business partner or a future buyer. Especially given the competition. An information letter drawn up inappropriately, runs the risk of getting lost among your own kind. Are there any tricks to avoid this? How to write a commercial offer to be noticed?
The requirements for its design are quite simple. It should be a literate text, a small volume, printed on a standard sheet of A 4, a font that is easy to read. The style of presentation in this case is regulated by the rules of etiquette in the drafting of business papers. However, despite all the restrictions, you are quite able to write a commercial proposal, which will stand out in the general mass.
Such information letters can be divided into two categories: personalized (having a specific addressee) and advertising. The purpose of the latter is an effective presentation of new products and services. The principles of compiling the text in this case are radically different.
Let's start with the advertising newsletters. In this case, your main task is to provide information so that it attracts a potential client at a glance. The message should have a catchy, catchy title. This is a guarantee that the letter will not be in the trash and will at least be read.
Before you write a commercial offer, be sure to identify your target audience and design the text in such a way that the targeted direction was clear not only to you.
The style of writing text in this case will also differ.
Epatage and creativity is quite appropriate when it comes to youth audiences. If the commercial offer is aimed at a more solid client, his attention will rather attract specific statistical calculations.
Psychologists advise using the words "You" and "Your" four times more often than the first person pronouns.
When presenting a product or service to a buyer, do not limit yourself to the characteristics and description, emphasize also the benefits and benefits.
The text should be imaginative and vivid, but do not try to overload it with technical terms or high-spinning turns. Avoid too long sentences and paragraphs of more than 6 - 7 lines. Use sub-headings in the text.
Information about the validity of the offer and the terms of its provision is placed at the bottom of the page. Complete the text with a couple of sentences, which briefly describe the essence of the entire text.
Now a little about how to write a commercial offer for a specific addressee.
In essence, such a personalized letter differs little from other business correspondence, and the same rules apply here. To write the text, you use the company letterhead with the company logo. The font should be the same size, important points can be highlighted bold.
The address to the recipient is placed in the center of the sheet.
The text of a large volume is divided into paragraphs. Schemes and diagrams are performed in color, for greater visibility. Do not try to submit information strictly scientific. Choose simple and understandable illustrations, operate with terms accessible to understanding.
The commercial offer should be sustained in a strict business style. Avoid jargon, hackneyed phrases, common sentences.
It is necessary to begin immediately with the main thing, namely, from what for the addressee to read this letter to the end. Try to identify all the benefits of your proposal and clearly state them in the first lines.
Next, provide statistics or scientific research. Formulate the benefits of your product or service to competitors.
Provide information on prices and special discounts.
Complete the text with a short summary. Let it be a strong case for your service or product.

Do not rush to immediately send a letter to the addressee. Re-read the text several times and remove all unnecessary from it. Believe me, even after the tenth revision, there will certainly be information, without which you can do without.
Often, managers or entrepreneurs themselves do not bother to think about how to write a commercial offer and use ready-made samples. This approach is not very effective, since it does not take into account the individual characteristics of the business. It is better to spend a little time than to get a refusal and lose the client.