How to sell an idea that will bring income?

We are all different. Someone is better able to generate ideas and concepts. Someone has to work out plans. The third - consistently and methodically implement. Therefore, the question of how to sell the idea is relevant not only for those who are looking for an investment for their project. In fact, the original concept, fresh look and innovative solution to the old problem can bring huge profits. Under one condition: that there is someone who realizes all this in practice.

So, how to sell an idea? There are several ways, they differ by the cost, complexity of implementation, and participation of the human factor. The first is to find an investor or partner. Ads can be given on special portals, on ordinary boards, and even on newspapers. This implies either the creation of a joint venture, or the receipt of a percentage of the share of profits or a kind of "franchise." A more complex and time-consuming way to sell an idea is to make a proposal for potentially interested persons. To distribute your offer, it is important not to disclose the very essence, but only in general terms to describe what the concept is devoted to. Otherwise, you can be confident almost one hundred percent that the idea will be "taken away" and nothing can be gained for it. Reliability and conscientiousness of partners is a key moment. A lot of businesses fall apart precisely because everyone starts to "pull the blanket over themselves." Therefore, the selection of those to whom you can entrust your idea, must be very strict.

Another way is competitive. If you are looking for ways to sell an idea, you can take part in various competitions and tenders. For example, many organizations promise funding for the most interesting and innovative projects. Therefore, if your idea provokes a response, you can expect that someone will want to invest in its implementation. Another issue is already the division of responsibilities and the formal structure of the business. That is, whether the author of the concept will be an external consultant, employee, shareholder, or manager - depends on who and on what terms will organize the competition for grants. Lately, specific auctions of projects have also been created, where various mechanisms for assessing and connecting investors and creators of "intangible values" are used. You can search for such sites and learn how to sell the idea with their help. It should be remembered that any "intangible assets" - that is, knowledge, skills, projects, know-how, concepts, brands - also cost money. And considerable. And not only at the very beginning, but also at any stage of the enterprise's functioning. Therefore, it is desirable to either patent the idea, if possible, or from the very beginning sign an agreement on copyright.

The third, quite common way of how to sell the idea for business, is to create an information product. It can be an e-book, video, program. As such a product can be a training course, training, materials for the seminar. That is, in what other people, who are ready to sell or invest in business, may be interested. When the product is ready, the question of where to sell the idea is solved quite simply. You can do this on your site, you can - via mailing or through special stores of virtual content. Another option for how to sell the idea is to take part in various partner programs. Or write an article in a specialized journal. However, in this case, even if they pay, then only for the text. And not for the very idea, which, with skillful realization, can bring a huge income.