How to make a logo of a construction company?

In this article we will talk about the corporate style, give advice from eminent designers on the development of identity and show the logos of construction companies in the pictures. We will also consider what is the peculiarity of how to start developing and creating a unique, individual visual image of the organization. In other words, what should be the logo of the construction company and what are its differences from other logos for other areas of activity? Let's try to find the answers to these questions.

Properly designed corporate style immediately gives us an idea of the essence of the activities of the company or organization presented, the nature and characteristics of its activities. In the case when the logo of a construction company is being developed, we should have a sense of strength and stability. Therefore, it is worth paying attention to the following rules:

1. We use signs and symbols, which are associated with stability and strength.
2. The logo of the construction company should not be overloaded with all sorts of tools.
3. Font is better to choose the most clean and readable.
4. The logo itself should be simple and memorable to the consumer.
5. The logo should reflect the goals of the organization's activities and its marketing goals.
6. By design, the logo of a construction company should be moderately interesting and unusual in order to attract and retain the attention of potential customers.

As for the color gamut, it is recommended to use blue, yellow, dark shades of orange and red, as well as a toned stretch of black. It is these colors that are most often used in this area: from the uniform of workers, the corporate site and finishing with the coloring of construction equipment and machinery. Do not neglect this point. After all, color plays a very important role when the logo of a construction company is being developed. Therefore, if you do not yet have your corporate color scheme, then it is better to leave your choice on the above tones.

The designer, who develops the corporate identity of the construction organization, should take into account such features:

1. Visibility. The logo of a construction company is not just a beautiful picture on the business card, letterhead or working uniform. A visual symbol should convey information about the services and the level of the company, its quality and style of work. It should arouse confidence among potential customers.

2. Trust. Use all methods of graphic design to subconsciously cause this feeling in the consumer, such as: shapes, close to the square, shades of blue, etc.

3. Uniqueness. Competition in this area is very high. At the moment you can see the most diverse company logos (photo attached) of the construction industry. Therefore, the designer's task is to visually distinguish among all the companies entrusted to him by means of skilful manipulation of color, shape, different types of fonts and other means of graphic design.

These are the basics that you need to know when developing the logo of a construction company.