In Sweden, the billboard begins to cough when a smoker appears

According to a study by the World Health Organization and the American National Cancer Institute, the total cost of smoking is expressed not only in monetary terms. Some pay their health and even their lives. Annually about 6 million people die from cigarettes.

Warnings are over - threats have started

To help people quit smoking, the Swedish pharmacy Apotek Hjärtat launched an unusual advertising campaign. These are billboards that begin to cough every time someone next smokes, like a friendly reminder. Billboards are equipped with smoke detectors, which provoke such a reaction.

Shields are placed in places where people smoke most often, for example, near bus stops.

And you such advertising could force to abandon a pernicious habit?